Data & Analytics Wednesday - Doing KPIs Right

Doing KPIs Right: a KEY to Analytics (and AI!) Impact!

On the one hand, KPIs are such a Business 101 concept that it may seem a little silly to dedicate an entire session to the topic. On the other hand, KPIs get handled so poorly so often that a case could be made that this meetup could just be one of the most impactful sessions of the entire year!

We’re starting off the year at a new location: COhatch Upper Arlington but with a familiar speaker, Tim Wilson! We’ll be back at Rev1 in February, when the speaker will presumably not be Tim.

Tim will make the case that effectively measuring performance of projects, campaigns, and initiatives (and even meetups!) should be a foundation for any data analytics program. Topics covered will include: the “two magic questions” of performance measurement, how to help business partners distinguish between outcomes and outputs, and effective tactics for collaboratively establishing KPI targets.

He will also stick his neck out by demonstrating some of these techniques in real-time by measuring whether his talk lives up to the promise of this description!

All CBUSDAW events are free thanks to our 2026 Sponsors: Clarivoy, Conductrics, What Box Consulting Group, and Piwik PRO.

Check out cbusdaw.com for more information.