Artificial Intelligence Applications

In this session, we dive into Pranayama, (an ancient practice to discover the flow of energy within) and the power of conscious breathing, which is one of the most important aspects of the original yogic lifestyle. On these Tuesday evenings, we do more than just a breathwork session: this is an opportunity to explore a true harmony between our breath & the mind - body connection. We begin with a 15-minute chest-opening yoga sequence to gently expand our lungs and prepare for deeper breathing (no need for gym clothes though, just an open mind). Then, we explore different breathing techniques designed for self-awareness, relaxation, and energy flow. These classes are designed to help you discover how breath can be a tool to balance, energize, and center yourself. To close, we immerse in a short yet profound "silent concert", a meditative sound journey where 174 Hz sound waves or white noise guide us into a state of deep harmony. Whether emotions are light or heavy, thoughts are clear or clouded, this is a space to simply be and find some peace. Book your spot here: https://www.sanctuary.hu/service-page/thursday-pranayama-meditation-19-00-en?referral=service_list_widget

The Men’s Circle of Excellence Gathering, for men who seek truth, mastery, and a life beyond mediocrity. The goal is simple: to support each other in mastering mind and spirit, breaking free from comfort, and moving toward excellence in every area of life. Modern life offers endless distractions but little real connection. Too often, men walk the path of self-development alone, or struggle against the negative pull of today’s society. The Men’s Circle of Excellence was created to change that: to bring support, accountability, challenge, and community energy. We gather in person to share openly, confront fears, and inspire one another to reach higher. Here, power is rooted in virtue, strength is balanced with empathy, and ambition is guided by wisdom. How it works: • Welcome & introductions: Meet new members and reconnect with familiar faces. • Open sharing: Each man speaks about his current challenges, fears, or obstacles. • Honest reflections: The group responds with insight and encouragement. • Connection Time: After the circle, we'll have extra time to relax, talk, and build friendships. Recommendation: • Before the event, take some time to think about your current situation and what to bring into the circle. Limited to max. 8 men per gathering to keep the space focused, personal, and meaningful. Confirm your attendance to reserve your spot.

*“If a being suffers, there can be no moral justification for refusing to take that suffering into consideration.”* *―* Peter Singer - Animal Liberation **Session in english! Also available on [consciouspass.com](https://consciouspass.com/activity/philosophy-session-veganism-environment-health-and-ethics-2026-07-02/) for Karma Points.** According to Nature.com there is evidence of humans eating meat over 2,5 million years ago. But modern industrial societies have created a new ethical dilemma: is eating meat a viable human choice, or a moral issue? In this session we will explore the philosophy of veganism and the question of whether animals deserve moral consideration comparable to humans. We will examine different perspectives through anthropology, nutrition, environmental and moral arguments. Does meat consumption play a necessary role in health? Are plant-based diets morally clean? What is best for the environment and health? How much should biology influence ethics? The discussion will also explore the moral arguments around animal suffering and responsibility, including ideas from thinkers such as Peter Singer and his critique of “speciesism” — the idea that belonging to a different species alone should not determine the value of a being’s interests. The goal is not to reach an agreement, but to challenge our assumptions about food, morality, nature, and the relationship between humans and other animals. **Introduction of guests (15 minutes)** We start with a short introduction of the topic and of the guests * Are you a vegan or vegetarian? for what reason? **Questions (1 hour and 45 minutes)** **Veganism and enviroment** * Is it true that kettle producing is massively environmentally harmful? 1. Plant food going to kettle food 2. Land allocation 3. Water footprint 4. CO2 footprint * The paradox between small scale and large scale. Large scale is cheaper, accessible and environmentally more efficient, but animals are generally in worst conditions. * A tale about methane from wasted food. **Veganism and health** 1. Some statistics: growth of veganism. 2. If eating meat improves health outcomes for some people or populations, does that create a moral justification to continue eating meat? 3. Should moral choices about food depend on scientific certainty? (Example: nutrition science changes frequently — how much evidence is enough?) 4. Is choosing a vegan diet a personal health decision, or should it become an ethical obligation? 5. If lab-grown meat becomes identical to animal meat but without killing animals, would both vegans and meat eaters accept the change? **Anthropology** 1. If humans are naturally omnivores, does that justify eating meat? (“natural” vs “morally acceptable”) 2. Many traditional cultures hunted animals while also showing deep respect toward them. Is there a possibility to mimic this in our modern world? 3. Humans carry the full moral responsibility compared to other species, how sustainable is that? 4. Is having cats and dogs morally acceptable? **The moral questions:** 1. Peter Singer argues that suffering matters regardless of species. If an animal can suffer, why should its suffering count less than human suffering? 2. Is “speciesism” comparable to other forms of discrimination, where we privilege our own group? 3. If we would never accept another intelligent species farming humans for food, why do we accept farming animals? *** **RSVP:** Please confirm your attendance here on Meetup OR [consciouspass.com](https://consciouspass.com/activity/philosophy-session-veganism-environment-health-and-ethics-2026-07-02/) (get Karma Points for assisting!). In both cases, yield your space to another person in the waiting list. We welcome donations from 1.000 HUF (min 400 HUF) to keep the costs of the meetup. **If you order food (vegetarian and vegan available), or alcohol-free wines, you dont need to donate for the group. Thank you!**

English below \-\-\-\-\-\-\-\-\-\-\-\-\- 📚 A kellemes nyári időre való tekintettel a **Csendes Könyvklub** következő eseményére **a Margit-szigeten** kerül sor! Hozd magaddal az aktuális könyvedet, merülj el benne egy órácskát, majd oszd meg velünk, amit olvastál. 🗺 **Hogyan találsz meg minket:** Az eseményt a Nagy-rét északi részén tartjuk (https://maps.app.goo.gl/JF7LhYmZoBVfMBTA8). Találkozó a Szállodák megállónál található információs táblánál, onnan fogunk besétálni és füvet foglalni. 🕑 **A menetrend:** 18:00 – Érkezés, helyfoglalás és bemutakozókör: mit fogsz olvasni? –18:30 – Csendes olvasás 19:15–20:00 – Kiscsoportos beszélgetés a könyvekről (opcionális) 💡 A könyveden túl hozz magaddal: \- pokrócot\, \- innivalót\, nasit igény szerint\, \- szúnyogriasztót\, \- bármi egyebet\, ami a komfortodhoz szükséges\. 🇭🇺 Fontos: Ez egy teljesen **magyar nyelvű esemény**. A bemutatkozó kör az elején és a kötetlen beszélgetés a végén is magyarul zajlik. Az olvasás csendje persze mindenkié, így nyugodtan hozhatsz bármilyen nyelvű könyvet. **✨** **Önkéntes hozzájárulás** A Meetup-felület fenntartására elfogadunk adományokat, hogy eseményeket az eddig megszokott színvonalon és nyitott emberek között tarthassuk. Kérjük, amennyiben lehetőséged van rá, támogasd a könyvklubot! Az eseményen lesz adománygyűjtő doboz és Revolut QR kód. Köszönjük mindenkinek, aki eddig támogatott minket! Várunk szeretettel! \-\-\-\- Please note: This is a Hungarian-language event. The introductions at the beginning and the optional discussion at the end are held in Hungarian.

Please sign up in advance! Hot Paprika Presents: Budapest’s Best Pub Quiz! Sign Up: https://forms.gle/CouTc9QdmoPqEkRp8 Join us for the Hot Paprika Pub Quiz at Bunkert, kicking off at 8 PM! This isn’t your average trivia night—it's hosted by comedians, so expect uncomfortable laughs, unexpected twists, and an unforgettable time! What to Expect: Diverse Topics – From pop culture to history, no subject is off-limits! Comedian Hosts – The hilarious Tauseef Parvez will keep you entertained. Big Prizes – Weekly winners score free comedy show tickets & bar discounts . Donation-Based – Come, play, and support the show however you can! Gather your team, sharpen your wits, and let’s make trivia night legendary! Register now and don’t miss out!

Practice Buddhist meditation in the middle of Budapest! The meditation is suitable for beginners. Each regular meditation is guided and begins with a short introduction. (all together is about 30-40 minutes) Our regular Buddhist meditations have proven popular with people who want to integrate authentic Buddhist methods into their daily lives. For the modern lay person who is juggling work, relationships, and an active role in society, we teach a meditation that is easy to learn, and profound and powerful for experienced practitioners. The meditation originates from the Karma Kagyu tradition of Tibetan Buddhism. It has a cumulative effect on mind, leading to greater clarity and calmness. Fearlessness, joy, and active compassion are the result of regular practice of Buddhist meditation. * Do I need any special clothing? No special clothing needed. * Does the attendance cost anything? No, the meditation is free.

Please contact me personally: Facebook: [https://www.facebook.com/leonid.syrovyatkin](https://www.facebook.com/leonid.syrovyatkin) Whatsapp: [https://wa.me/36305183643](https://wa.me/36305183643) Telegram: https://t.me/Rudra_AM **Bouldering & Rope Climbing \| Small Groups \| Friendly Atmosphere** Want to try climbing or get more confident on the wall? Join our **beginner-friendly climbing sessions** for adults and kids (9+). No prior experience needed — just curiosity and willingness to move 💪 **Languages:** English / Hungarian / Russian *** ### 🔹 Monday — Bouldering (Low Wall) Perfect for beginners: low wall, soft mats, focus on strength, technique and movement. 🕔 **17:00–18:30** 📍 Mountex, 1134 Budapest, Váci út 19 📌 **Pre-registration required** **Training:** 4000 HUF / person **Gym entry (paid separately):** * Adults: 3500 HUF * Children under 14: 2290 HUF Equipment rental available on site. *** ### 🔹 Thursday — Rope Climbing (15 m Wall) Learn rope climbing and belaying on a **full-height wall** with an instructor. 🕔 **17:00–19:00** 📍 BigWall, 1047 Budapest, Károlyi István u. 10 📌 **Pre-registration required** **Training:** 5000 HUF / person **Gym entry (paid separately):** * Adults: 3990 HUF * Students (under 26): 2990 HUF * Children under 14: 1990 HUF All necessary equipment can be rented at the gym. *** ### ⭐ Why join? * Beginner-friendly, supportive coaching * Small groups and personal attention * Adults & kids train together * Safe environment and clear instruction * Great way to get stronger and meet active people * In the warm season, we **occasionally move from the gym to real rock outdoors** *** ### 💳 Regular climbers If you attend **both days regularly**, you can buy a pass: **29,000 HUF — 8 consecutive sessions** *** 👉 **Sign up in advance — spots are limited.** Feel free to message me if you have questions!

Every Saturday at 8:00 PM, we gather in the city to share languages, cultures, and conversations. [[Click this whatsapp groupchat link to join](https://chat.whatsapp.com/CVL6UbFDHQb2doRysYbh92)[sYbh92](https://chat.whatsapp.com/CrJ7hXrYgckCM0f1D4kRUZ)] Our group is made up of friendly 20s–30s people — locals, expats, and travelers alike — who come together to meet new people and explore different ways of thinking. Whether you’re new to Budapest or call it home, this meetup is your chance to connect in a relaxed, open-minded space. Join us to swap stories, practice new languages, and build genuine friendships across cultures.

Hey everyone, here we go again with our next event on Saturday! I will host this session, so please follow my instructions! 🙏 IMPORTANT NOTE: Free Cancellation is only until Friday, 12:00 PM. If you cancel after that without noticing the host, You must pay the fee to compensate the court and shuttlecock. WAITLISTED ATTENDEES: If you are in the WAITLIST. Do not come Level of expectation : intermediate - advanced Venue: HODOS TAMAS Badminton Hall Our venue does not provide rackets, which means that you'll have to bring your own racket! There are 2 courts booked for us for 3 hours from 12:00 till 15:00. Showers and changing rooms are available! Extra Note Attendance fee: We will divide the court fee by the number of people showing up. However, in certain circumstance, when the number of people cannot is less than and equal to 12, The Host deserve to contact the people who canceled after the time designated cancellation time. The expected fee is usually around 2000-3000 HUF per person. Payment is done at the court. or The host will reach you out via meetup chat. !!!Last but not least: if you have signed up but cannot make it for some reason, just take a minute to sign off, RSVP = no. This is to help those who are on the waiting list and want to play. The cancellation time with non-sick reason should be 18 hours before the session. In case you are not feeling well on the session day, please kindly contact the host via comment or privately message him/her with the direct message feature maximum 3 hours before the session. Looking forward to seeing you! cheers, Yoga Liability: The participation happens on own risk. There is no liability for any accidents, thefts or damages from the organizer.

Hey everyone, here we go again with our next event on Saturday! Tina will host this session, so please follow her instructions! 🙏 IMPORTANT NOTE: Free Cancellation is only until Thursday, 12:00 PM. Any cancellation should be done by Thursday 12 noon. Any cancellations after these fully chargeable It is mandatory to wear a dedicated indoor shoes (no outdoor shoes are allowed to be worn when entering the courts) WAITLISTED ATTENDEES: If you are in the WAITLIST, Do not come Level of expectation : Beginner Venue: Tüskecsarnok Sportscentre: 1117 Budapest, Hevesy György út, Sportscentre Map: http://tuskecsarnok.hu/wp-content/uploads/tuske-map-1-full.png Look for #7 on the map. More info in the "How to find us" section of the Meetup event. Our venue does not provide rackets, which means that you'll have to bring your own racket! There are 3 courts booked for us for 1,5 hours from 10:30 till 12:00. Showers and changing rooms are available! Extra Note Attendance fee: We will divide the court fee by the number of people showing up. However, in certain circumstance, when the number of people cannot is less than and equal to 12 people, The Host deserve to contact the people who canceled after the time designated cancellation time. The expected fee is usually around 2500-3000 HUF per person. Payment is done at the court. or The host will reach you out via meetup chat. !!!Last but not least: if you have signed up but cannot make it for some reason, just take a minute to sign off, RSVP = no. This is to help those who are on the waiting list and want to play. The cancellation time with non-sick reason should be 24 hours before the session. In case you are not feeling well on the session day, please kindly contact the host via comment or privately message him/her with the direct message feature maximum 3 hours before the session. Looking forward to seeing you! cheers, Yoga Liability: The participation happens on own risk. There is no liability for any accidents, thefts or damages from the organizer.

Get to know others and discover, reinforce & improve yourself through this psychological community game! **"Identity**" is a psychological self-improvement game that lets participants have a glimpse into themselves and each other from different aspects of life and providing opportunity to share relevant experiences and thoughts. You'll get a random simple task with every card you draw such as: **"Most folks are as happy as they make up their minds to be.**" -> How could you use this insight? What does it say to you? How does it bring you forward? "**When did you last have me-time?** What did you do? What things do you usually do for your own joy?" "**Every ending opens up a new gate.**" -> Recall at least 2 painful stations in your life when something important for you ended! What good things could begin thanks to these endings? Substantial short talks in a friendly, respectful, non-judgemental (really: judgements, *even advices* are forbidden by the rules!) environment, while comfortably having a drink. Let others surprise you positively, learn about them, reflect on yourself internally and improve your personal life thanks to select short tasks that aim to bring you forward! **The game will be held in english!** The game only exists in hungarian version, so for instant translation of the cards, **Google Lens is recommended on your phone**! The event will be held in the underground part of Élesztő (turn right just after entering the garden)!

**〜 run for your coffee ☕️🥐** welcome to the **unplugged club Budapest ✨** a space to slow down, leave the phone behind, and reconnect with yourself and others through low pressure shared experiences ☻ Let's start the weekend on a good note by running **5km** together and having a well deserved coffee after 😎🏃🏻‍♀️☕ **〜 What to expect** ◦ A quick warm up at Clark Ádám tér ◦ A 5km route (\~6:30 - 7:00 min/km pace) towards Margit híd and to Pest side ◦ After the run, we’ll hang out at **SALT Bakery X CAUSE** for some coffee or beverage of your choice. **〜 Details** 📅 Saturday, July 4th 🕘 Start: 9:30 am 📍 Meeting point: *Drinking water fountain* (Ivókút) at **Clark Ádám tér** 🏃‍♀️ Distance: \~5 km ☕ Finish: SALT Bakery X CAUSE

***🎟️ [Sign up here to grab your ticket](https://luma.com/ftst4budapest) [️](https://luma.com/ftst2budapest) 🎟️*** ㅤ **RSVP ≠** **ticket**. A paid ticket is required to attend. On your phone and **can’t click**? Click the link in the comments! F\*ck the Small Talk has traveled the world from Berlin, London, Lisbon, to Buenos Aires, and is now in **Budapest!** ✨ **WHAT'S THIS ABOUT?** FTST is an out-of-the-box **social experience** where strangers come together for an afternoon of meaningful, fun, and deep conversation. It’s also a different & cool way of meeting new people by getting a bit out of your comfort zone and skipping the small talk! Join us for **games**, **talks**, and **connections** with **friends you haven’t met yet**. Join if you get annoyed after being asked what you do, where you are from, and how long you've been in Budapest every single time you meet someone. If you feel that there are better questions in life, this is the place for you. ✨ **HOW DOES IT WORK?** We start with a short & sweet intro talk followed by a few light-hearted group games to warm up. After that, we split you up into small groups and start with the conversation rounds (with 3-4 people). We'll have awesome question cards that will guide the flow of the conversation. You'll be guided by an experienced host (Keely, you'll love her!) who'll make sure everything goes smoothly. **✨ HOW TO JOIN?** **[Take 1 minute to sign up](https://luma.com/ftst4budapest)** On your phone and can’t click? Click the link in the comments :) Our events are **limited to 30 handpicked guests** to ensure a cozy atmosphere. **Confirm your spot on the link above** to make it happen! We prioritize a balance of gender and age. If you're invited you'll receive a confirmation within 48 hours via Luma (our ticketing platform) NOTE: We won't validate your payment unless you've been accepted! (which you most likely will ❤️) **✨ HOW MUCH IS IT?** The cost to attend is HUF 5,900 (early bird) HUF 6,900 (general), and includes the following: 🗣️3 hours of facilitated and curated activities 👋 Access to the **Llamas** **in** **Budapest** WhatsApp group 🍏 Light snacks to keep the energy going 🎈A space to meet **new** **people** in the least boring way possible 🚀 Supporting our **mission** of fueling human connection *( also includes those pesky **ticket fees**!)* **✨ WHERE IS IT?** We host our events in awesome venues and parks across the city. We only **reveal the exact location** upon confirmation. Since this event will be **outdoors in a park**\*, please bring a blanket or something you feel comfortable sitting on in the grass. We’ll gather in small groups of 3–4 people so that blankets will be shared. 🌳 \*In case of bad weather, the location will be changed to an indoor venue. Location TBD. **✨ WHAT THEY SAY** “This is the kind of activity **humanity needs every weekend**. Thank you for all.” *\- Sonya* “F\*ck the Small Talk changes the narrative from *"Where are you from?"* to *"When was the last time you laughed uncontrollably?"* and I think **that's beautiful.**” \- Monika "It’s a **wonderful** **experience**, it’s like being a kid again, when you were at the park, playing with other kids, and just decided you were going to be best friends for the next hours. Maybe you’ll never see those kids again. But that hour was amazing because you both opened up and trusted each other." \- Sara **[Read our 220+ Google reviews here](https://goo.gl/maps/TpZy77bfPFkGoikn7)** *(we ain't your typical meetup)* **✨ FAQ** **• Can I come alone?** Of course, everyone does! **• Can I be late?** Please don't! Late arrivals will disrupt the floooooooow. **• I signed up but never got an invite. Why?** We usually get a high volume of sign-ups, yet we like keeping it cozy & only invite around 30 people. Please try again next time if you do not receive an invite - no hard feelings **• Is this a networking or dating event?** Nope! Think of us as the *anti-networking* and *anti-speed dating* event. There’s no pressure, no pitches, and no cringy icebreakers. Instead, we create spaces where strangers can connect through fun & meaningful conversations. It’s all about authentic connection, no business cards or romantic expectations required. (doesn’t mean it *can’t* happen, it’s just not the intention!) \-\-\- \* Location is only revealed to ticket holders! \* Age guide, 22-42ish years old (only a reference of what you expect, not a limit ) ***📵 This event is a no-phone experience 📵*** We started in Berlin back in 2019 out of the frustration of being asked 'where are you from?' a million times at every single meetup! Now there are chapters in nearly 20 cities, including London, Lisbon, Buenos Aires, Zurich, and Vancouver! ️ 🦙 We're part of the Epic Llama Universe. We design out-of-the-box experiences that spark curiosity, creativity, and human connection. We're on a mission to make boring brilliant! \*\*\* Follow us on[ Instagram ](https://www.instagram.com/epic.llama/) Our [website](https://epicllama.com/fuckthesmalltalk)[ ](https://epicllama.com/)

Open Dharma Budapest is a friendly meditation sangha for anyone interested in meditation. Every Sunday we gather for 1–1.5 hours at a local tea house to sit together, share, and support each other on the path. What to expect: Each session begins with a 20-minute silent sit, followed by an open, voluntary sharing of our experiences — a space to process what arises in practice, together. Attention: This is not a guided meditation class. We explore a range of techniques rooted in Theravāda Buddhism, with a modern and pragmatic approach - open to both seasoned practitioners and complete beginners. Your host: Sessions are hosted by Maria East, a long-term practitioner of Theravāda, Vajrayāna, and Dzogchen, with over 10 silent retreats over the last 5 years. Maria is also a clinical psychologist in training, who is happy to offer additional support if practice brings up anything challenging. You're welcome to enjoy a cup of tea before the session ([Menu](https://okuma.space/menu/)). Please [book here ](https://okuma.resos.com)and come earlier if you wish so. PLEASE RSVP HERE to receive further instructions on how to get in.

Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.

NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.

**HAPPY HOUSE HUNTERS JOIN THE CENTRAL OHIO INVESTOR NETWORK [COIN}** \* Time: 5 pm‎ - ‎8 pm‎ ‎ [Eastern Time] Every Third Tuesday \* Where: Pastimes Pub at Grandview Yard, 775 Yard St., Columbus 43212 \* Description: Join Us for the Ultimate Real Estate Meet and Greet! Flip, Buy and Hold, Long-Term Rentals, Mid-Term Rentals & Short-Term B&B! Are you passionate about real estate investments or curious about the world of long-term rentals, mid-term rentals, or short-term rentals? Look no further because the "Happy House Hunters" and "The Inns and Outs of a B&B" invite you to come together with COIN for exciting monthly Meet and Greet events for all real estate investors! We look forward to seeing you there!

We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)