ESRI

Let's get together to play some fun BB level Doubles games at Bluemont. **Format**: Doubles **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 1. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 1. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)

**NoVA CBG has a turn by turn RideWithGPS club account that's free. [https://www.meetup.com/novacbg/events/271742916/](https://www.meetup.com/novacbg/events/271742916/)** **+++++++++++++++++++++** **The Ride: Summary** **(Must Read)** **+++++++++++++++++++++** * RIDE NAME: Thirsty Thursday ("B" group) * START LOC: Jones Point Park (under the bridge) * START GPS: [https://goo.gl/maps/kZ3zjBHHcQF2](https://goo.gl/maps/kZ3zjBHHcQF2) * START PARKING: Parking lot, if full park in the cul-de-sac * ARRIVAL: 6:30pm * SPEECH: 6:35pm * ROLLING: 6:45pm * LEVEL: Medium ("B" group) * PACE: NMT 16mph * DISTANCE: 14.5 miles * TERRAIN: Trail / Street * RIDEWITHGPS ROUTE: CBG_THIRSTY_THURSDAY_2026 [https://ridewithgps.com/routes/40081486](https://ridewithgps.com/routes/40081486) **NOTES:** * Try out a Medium Level ("B" group) ride in an encouraging, structured environment (No Drop). * **Bike navigation computer (Garmin, Wahoo, Etc...) or RidewithGPS app on your phone will be required as the season progresses.** * All road riding safety rules, and CBG Good Guy rules WILL BE followed * Heading to Southside 815 afterwards for the "Thirsty" part of the ride (cold beverages and hot food). **+++++++++++++++++++++** **The Ride : Detail** **+++++++++++++++++++++** For your riding pleasure NoVA CBG presents Thirsty Thursday. Thirsty Thursday is about trying a solid Medium Level ("B" group) ride in an encouraging, structured environment. We welcome strong Beginner Level riders that are willing to push themselves to become better cyclists. This is a NO DROP ride so you will not be left behind but you are expected to really try to keep pace. The lead will go no more than 16mph and other organizers/helpers will attempt to "fill the gaps" as we ride. This is a mostly flat ride from Jones Point to Fort Hunt. Of course the "price of admission" for this ride is a hill that presents itself as soon as we enter the neighborhood across the GW Parkway... we have named it "The PUNISHER". If you successfully climb that hill, you are officially a CBG "B" group rider. Once we get to Fort Hunt we will do laps (or you can rest) for a bit before heading back the way we came. If you normally ride faster than 15mph you are welcome to practice your "keeping pace" skills. If you've done this ride at least once before and have the route loaded on a Bike navigation computer (Garmin, Wahoo, Etc...) or the RidewithGPS app there is also an "A" group version that you can sign up for (aka Very Thirsty Thursday) that rides independently and faster. **+++++++++++++++++++++** **The Meeting Spot:** **+++++++++++++++++++++** Jones Point Park Jones Point Dr. Alexandria , VA 22314 GPS: [https://goo.gl/maps/kZ3zjBHHcQF2](https://goo.gl/maps/kZ3zjBHHcQF2) Gather under the bridge by the restrooms. **+++++++++++++++++++++** **The Ride After The Ride:** ***(This is the "Thirsty" part of the ride)*** **+++++++++++++++++++++** Southside 815 815 South Washington St. Alexandria, VA 22314 703.836.6222 [http://www.southside815.com/](http://www.southside815.com/) **+++++++++++++++++++++** **Ride Level Chart** **+++++++++++++++++++++** NoVA CBG tries to accommodate all levels of cyclists by offering different types/levels of rides. We just ask that you come to the ride that suits your current riding ability the best. * Introductory Level: If you haven't ridden a bike in a number of years (or are uncertain of your abilities on a bicycle). * Beginner Level: You can ride for 10+ miles at a pace of 10+ to 12+ mph with potentially minor hills involved. * Medium Level: You can ride for 20+ miles at a pace of 13+ to 15+ mph with potentially moderate hills involved. * Advanced Level: You can ride for 20++ miles at a pace of 15+ mph with potentially major hills involved. Both Medium and Advanced Levels might require handling various challenges such as reading cue sheets, using a Garmin or navigation app, night riding, out of town travel, or any other odd cycling situations. **+++++++++++++++++++++** **The Fine Print:** **+++++++++++++++++++++** An RSVP of 'YES' is your digital signature and means you have read and understood MEETUP.com's: * "Terms of Service : Section 6. Release" found at https://www.meetup.com/terms/ * NOVA-CBG's "Assumption of Risk Agreement" found @ https://www.meetup.com/novacbg/pages/1942951/NOVA-CBG_Waiver/ * NoVA CBG's "COVID Policy" found @ http://bit.ly/2021_NoVACBG_COVID19_POLICY Helmets are required to participate in all NOVA-CBG rides. All riders ride at their own risk and with the understanding that cycling is an inherently dangerous activity. When coming to the meetup you do so voluntarily and are ready and able to participate in the ride as described under the conditions of the day. Be on time for the "pre-ride" preparation. If you do not attend the pre-ride preparation you will not be allowed to participate on the ride. There are NO exceptions to the above.

This educational session explores essential strategies for managing and preventing hypertension. Participants will learn about risk factors, lifestyle modifications, and the impact of nutrition and exercise on blood pressure control. The workshop provides practical tools for maintaining heart health and reducing the likelihood of developing hypertension, empowering attendees to take charge of their well-being. Stay after the session for a free health screening! Ages 18 & up; FREE. **[Register here](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=jj6G6I6V136R2B2C3F46404T5G545C5L015H415D5W6Z5J586S5W0C5V4E736I1V5U4N4N6H6N5H4I5S530Y5T4T6E6V080E4J6G5S096I5R505M1J6J4R5L640I726D6J&quantity=1&begindate=04%2F29%2F2026&enddate=04%2F29%2F2027&keyword=&keywordoption=Match+One&secondarycode=SPD-SPEC-GA-20260604&display=Detail&module=PST&multiselectlist_value=&pstwebsearch_buttonsearch=yes)** For fastest response to any questions, or for more information, please contact Health and Wellness directly via email [wellness@pgparks.com](wellness@pgparks.com)

**NoVA CBG has a turn by turn RideWithGPS club account that's free. [https://www.meetup.com/novacbg/events/271742916/](https://www.meetup.com/novacbg/events/271742916/)** **+++++++++++++++++++++** **The Ride: Summary** **(Must Read)** **+++++++++++++++++++++** * RIDE NAME: Very Thirsty Thursday ("A" group) * START LOC: Jones Point Park (under the bridge) * START GPS: [https://goo.gl/maps/kZ3zjBHHcQF2](https://goo.gl/maps/kZ3zjBHHcQF2) * START PARKING: Parking lot, if full park in the cul-de-sac * ARRIVAL: 6:30pm * SPEECH: 6:35pm * ROLLING: 6:45pm * LEVEL: Advanced (A group) * PACE: Above 16mph * DISTANCE: 14.5 miles * TERRAIN: Trail / Street * RIDEWITHGPS ROUTE: CBG_THIRSTY_THURSDAY_2026 [https://ridewithgps.com/routes/40081486](https://ridewithgps.com/routes/40081486) **NOTES:** * To do this "A" version participation in a PREVIOUS Medium Level Thirsty Thursday ride is required. * Same RIDEWITHGPS ROUTE (the addition of the Evil Twin is Approved). * **Knowing the route is on you as there is no leader so having the route loaded on your bike navigation computer (Garmin, Wahoo, Etc...) or RidewithGPS app on your phone will be required.** * Only regroup is Fort Hunt (wait for Medium riders to fully arrive). * Ultimately the Medium Sweeper will be along if there are any issues. * All route, road riding safety rules, and CBG Good Guy rules WILL BE followed. **This is a ONE STRIKE statement.** * Heading to Southside 815 afterwards for the "Thirsty" part of the ride (cold beverages and hot food). **+++++++++++++++++++++** **The Ride : Detail** **+++++++++++++++++++++** For your riding pleasure NoVA CBG presents Very Thirsty Thursday. This is the Advanced Version ("A" group) of our traditional Thirsty Thursday ride. Same route, just faster, and without a lead or sweep. To qualify for this "A" group you must have participated in the Medium Level Thirsty Thursday. "A" group riders are expected to do the same route as the "B" group riders. You are welcome to do the Evil Twin hill as an added bonus. The only "stop" you need to make is at Fort Hunt. When at Fort Hunt you will wait for the "B" group to fully arrive. As part of the "A" group you will be expected to know the route or have it loaded on your bicycle navigation computer or RidewithGPS phone app. At some point, the "B" group riders will be coming up behind you so if there is a problem someone from CBG can/will assist. Most importantly: All route details, road riding safety rules, as well as CBG Good Guy rules WILL BE followed. Any evidence to the contrary will have repercussions. **This is a ONE STRIKE statement.** **+++++++++++++++++++++** **The Meeting Spot:** **+++++++++++++++++++++** Jones Point Park Jones Point Dr. Alexandria , VA 22314 GPS: [https://goo.gl/maps/kZ3zjBHHcQF2](https://goo.gl/maps/kZ3zjBHHcQF2) Gather under the bridge by the restrooms. **+++++++++++++++++++++** **The Ride After The Ride:** ***(This is the "Thirsty" part of the ride)*** **+++++++++++++++++++++** Southside 815 815 South Washington St. Alexandria, VA 22314 703.836.6222 [http://www.southside815.com/](http://www.southside815.com/) **+++++++++++++++++++++** **Ride Level Chart** **+++++++++++++++++++++** NoVA CBG tries to accommodate all levels of cyclists by offering different types/levels of rides. We just ask that you come to the ride that suits your current riding ability the best. * Introductory Level: If you haven't ridden a bike in a number of years (or are uncertain of your abilities on a bicycle). * Beginner Level: You can ride for 10+ miles at a pace of 10+ to 12+ mph with potentially minor hills involved. * Medium Level: You can ride for 20+ miles at a pace of 13+ to 15+ mph with potentially moderate hills involved. * Advanced Level: You can ride for 20++ miles at a pace of 15+ mph with potentially major hills involved. Both Medium and Advanced Levels might require handling various challenges such as reading cue sheets, using a Garmin or navigation app, night riding, out of town travel, or any other odd cycling situations. **+++++++++++++++++++++** **The Fine Print:** **+++++++++++++++++++++** An RSVP of 'YES' is your digital signature and means you have read and understood MEETUP.com's: * "Terms of Service : Section 6. Release" found at https://www.meetup.com/terms/ * NOVA-CBG's "Assumption of Risk Agreement" found @ https://www.meetup.com/novacbg/pages/1942951/NOVA-CBG_Waiver/ * NoVA CBG's "COVID Policy" found @ http://bit.ly/2021_NoVACBG_COVID19_POLICY Helmets are required to participate in all NOVA-CBG rides. All riders ride at their own risk and with the understanding that cycling is an inherently dangerous activity. When coming to the meetup you do so voluntarily and are ready and able to participate in the ride as described under the conditions of the day. Be on time for the "pre-ride" preparation. If you do not attend the pre-ride preparation you will not be allowed to participate on the ride. There are NO exceptions to the above.

Regular biweekly walk to find the birds and sights of Lake Artemesia.

Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up. **[Register here ](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=Hp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M&age=0.25&age=0.5&age=0.75&age=1&age=2&age=3&age=4&age=5&age=6&age=7&age=8&age=9&age=10&age=11&age=12&age=13&age=14&age=15&age=16&age=17&age=Adult&age=Senior&primarycode=17680-479G&keyword=&keywordoption=Match+One&showwithavailable=No&spotsavailable=&beginyear=&instructor=&dayoption=All&display=Detail&module=AR&multiselectlist_value=&arwebsearch_buttonsearch=yes)**(summer registration opens 5/13 for residents & 5/20 for non-residents). Activity Code: 17680-479G Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations. For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com

PyData London 2026 brings together data scientists, engineers, and researchers from around the world for three days of insightful talks, tutorials, and community connection. Hosted in one of Europe’s leading tech hubs, the event highlights the latest developments in Python, machine learning, and data science. Attendees can expect a mix of cutting-edge research, real-world applications, and opportunities to network with industry leaders. Whether you're a beginner or an expert, PyData London offers something for every level of the data science community. **THIS IS NOT A TICKET- TICKETS MUST BE PURCHASED ON CONFERENCE WEBSITE.** https://pydata.org/london2026

[https://ridewithgps.com/routes/34803272 ](https://ridewithgps.com/routes/34803272) This trail is 22 miles long. Toilets are at the beginning, end, and near the middle of the route. There are plenty of opportunities to find a restroom elsewhere along the route. **PDF with points of interest and more details** https://ebikelovers.com/2021/01/23/trail-2-virginia-and-maryland-e-biking-from-washington-sailing-marina-to-national-harbor-fort-foote-and-old-town-alexandria-waterfront/ This trail is 22 miles in flat terrain with a fantastic view from the Woodrow Wilson Bridge and a lovely picnic area at the Potomac River. We arrive at 10:00 AM and leave at 10:15 AM. The meeting place is at the parking lot on the left near the public restrooms of the marina. The group stops a few times for slower riders to catch up. The distance will be 22 miles or shorter any time you are fully satisfied with biking for the day. Our bikes will always be in our sight. No additional locks are required to keep your bike safe on this trip. As usual, non-assisted bikers are most welcome. **About Jones Point Lighthouse** The lighthouse is one of the last riverine lighthouses in the country and the only one still standing in the Chesapeake Bay area. It was first lit on May 3, 1856 by keeper George L. Deeton. Today it is the focal point of Jones Point Park and a clue to area's history as a busy commercial center and naval base. Whale oil lamps were originally used to power the beacon at Jones Point, but in 1858 the Lighthouse Board allowed an Alexandria gas company to extend lines to the station. The land included one of the original District of Columbia boundary stones, which was installed by George Washington and marked the southern point of the ten-mile-square district. The stone is still visible today in the seawall just south of the lighthouse, and to the north of the lighthouse a marker designating the boundary between Maryland-Virginia can be seen. **About Fort Foote** Fort Foote was constructed in 1863 atop Rozier's Bluff to strengthen the ring of fortifications that encircled Washington, D.C. Two of the Guns that protected Washington are still there along with the remains of the fort's earthworks. **About the Woodrow Wilson Memorial Bridge** Also known as the Woodrow Wilson Bridge or the Wilson Bridge, the bridge is a bascule bridge that spans the Potomac River between the city of Alexandria, Virginia, and Oxon Hill in Prince George's County, Maryland. The original bridge was one of only a handful of drawbridges in the U.S. Interstate Highway System. **About National Harbor** National Harbor is situated on the banks of the historic Potomac River, just minutes from the nation’s capital. Featuring 350 acres of waterfront resort space, National Harbor is a destination unlike any other. The harbor is home to 160 stores, 40 restaurants, the Capital Wheel, and the best sunsets in the area. **Free Ride With GPS for E-Bike Lovers** Membership of the Ride With GPS E-bike Lovers club is now free as www.ebikelovers.com is generating sufficient income from ads to cover the costs. Here is the link to activate your free membership: https://ridewithgps.com/auto_approve/Club/6746/Zwa5jhttF5mJrFbN **More information about using GPS files:** https://ebikelovers.com/2021/03/15/download-our-trails-and-never-get-lost/ **More information about e-bike ranges:** https://ebikelovers.com/2020/12/31/e-bike-longer-and-happier-15-smart-strategies-to-reduce-your-e-bike-range-anxiety/ **DISCLAIMER** LIMITATION OF LIABILITY: TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, NEITHER GREGORY MAASSEN, NATHAN MERRIS, TRIP COORDINATORS, THEIR AFFILIATES, FAMILY AND FORMER AND CURRENT EMPLOYERS NOR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING E-BIKE LOVERS GUIDES, OUR MEETUP EVENTS, AND THE GPS E-TRAILS IS LIABLE FOR ANY DIRECT, INCIDENTAL, CONSEQUENTIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES ARISING OUT OF A USER’S ACCESS TO, OR USE OF THE E-BIKE LOVERS GUIDES, OUR MEETUP EVENTS, AND THE GPS E-TRAILS. See for full disclaimer: https://ebikelovers.com/disclaim

Climbers of all skill levels are welcome to Join "[Sends with Friends](https://www.instagram.com/sends_with_friends_climbing?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==)" rock climbing community for an indoor bouldering event at [Bouldering Project -DC](https://maps.app.goo.gl/m6okjpQsjeSxTqVj8) gym. The first 25 climbers who come in through the doors get in for free, after that you'll pay $15 for a day pass. Rental shoes and chalk bag is provided free of charge. If this is your first time using Bouldering Project-DC facility consider taking the Intro to BP that starts 7:15PM and includes a tour of the facility. You must sign the Bouldering Project waiver and read, understand, and agree to Sends With Friends release of liability form before participating in this event. Please do so beforehand to avid creating a line at the front desk. You can find Bouldering Project waiver here: [First-Time-Visit](https://boulderingproject.com/first-time-visit/) and Sends With Friends Release of Liability form below: \* \* \* \* **Sends with Friends Rock Climbing Meetup Waiver and Release of Liability** **NOTICE:** By signing up for this event, you agree to the terms outlined below and acknowledge the inherent risks associated with rock climbing activities. Participation in any event organized by this Meetup group is contingent upon your agreement to this release form. **1\. Assumption of Risk:** I, the undersigned participant, acknowledge and fully understand that rock climbing is a high-risk activity. I am aware that participation involves risks including, but not limited to, physical injury, permanent disability, or death. These risks may arise from, but are not limited to, natural hazards, equipment failure, human error, and the actions or negligence of others. **2\. Release of Liability:** In consideration of being allowed to participate in any activity organized by this Meetup group, I hereby release and discharge the organizer(s), co-organizer(s), event leaders, and all other participants from any and all claims, demands, actions, or causes of action arising out of or connected to my participation, including claims arising from negligence or gross negligence. **3\. Personal Responsibility:** I acknowledge that I am solely responsible for my own safety during these events. I will use my own judgment in evaluating the risks involved and will take appropriate precautions, including but not limited to: * Wearing appropriate safety gear. * Using reliable climbing equipment. * Following established safety protocols. * Refraining from participating in activities beyond my skill level. **4\. Medical Fitness:** I affirm that I am in good health and physically capable of participating in rock climbing activities. I assume full responsibility for any medical conditions that may affect my ability to participate safely. **5\. Indemnity Agreement:** I agree to indemnify and hold harmless the organizer(s), co-organizer(s), event leaders, and other participants from any claims, damages, or expenses (including legal fees) arising out of or related to my actions or participation in these activities. **6\. Photo/Video Release \(Optional\):** By signing this waiver, I grant permission for any photographs or videos taken during the events to be used for promotional or group-related purposes. (Participants may opt out by notifying the organizer.) **7\. Agreement to Follow Rules:** I agree to abide by all rules, instructions, and guidance provided by the event organizers and leaders. Failure to comply may result in my removal from the group. **8\. Acknowledgment of Agreement:** By joining any event organized by this Meetup group, I acknowledge that I have read and understood this waiver and release form. I agree that my participation in any event constitutes my electronic or physical signature to this agreement.

DC Code and Coffee is an inclusive, informal co-working session. It's community-led and community-run by devs, for devs. People of all skill levels attend. Whether you’re dev-curious, aspiring, or a professional developer, we’d love to have you! Come chat or learn to code on a Sunday afternoon with coffee and cool-inclusive people. Bring your laptop! We typically meet every month on the weekend. **Join our online community!** For all things Tech in DC and to get latest updates and tech events from the DMV area, join the [DCTech Slack](https://dctech.chat/). All DC Code & Coffee announcements are in the #dccodecoffee channel **How it works** Near the beginning of the event, we do an introduction circle. You say your name, what you can help others with, and what you would like help with. You can also share job opportunities. After the introduction circle, everything is self-organized.

Join us for a relaxed morning walk with waterfront views, fresh air, and great company as we stroll from Rosslyn into Georgetown and back. Meeting Point Rosslyn station Meet outside the metro station entrance at 10:30 AM The Walk Cross the Key Bridge We’ll walk from Rosslyn into Georgetown across the iconic Key Bridge with beautiful daytime views of the Potomac River and DC skyline. Destination: Georgetown Waterfront Park We’ll hang out by the water and optionally grab: * Coffee * Ice cream * Snacks Optional nearby spots: * Farmers Fishers Bakers * Baked & Wired * Fiola Mare After enjoying the waterfront, we’ll walk back across Key Bridge to Rosslyn. Total distance: * Approximately 4–5 miles roundtrip * Mostly flat and beginner friendly

This is a drop-in event, please note: receiving a screening is not guaranteed. Screenings will be provided as time and resources allow. Take charge of your health! Join us for a FREE comprehensive health screening with Luminis Health, where you can get your blood pressure, glucose, A1C, and cholesterol levels checked. You will get all the results of your screening the same day. Based on the screening results, you will be provided educational resources to help improve your health. Ages 18 & up. For fastest response to any questions, or for more information, please contact Health and Wellness directly via email [wellness@pgparks.com](wellness@pgparks.com)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. So please RSVP for a head count!

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)