Industrial Internet of Things (IIOT)

🚨👉 To RSVP for this event, head to our [Luma event page](https://luma.com/sbd5tsj6). RSVPs are intentionally closed on Meetup.👈🚨 [https://luma.com/sbd5tsj6](https://luma.com/sbd5tsj6) To stay up-to-date with our latest events, please subscribe to our luma calendar here: [https://luma.com/techtank](https://luma.com/techtank) **Everyone's a builder now.** PMs are shipping prototypes. Marketers are building tools. Sales reps are automating their own workflows. Everyone's a builder now, and the velocity is real (but also insane). So is the sprawl of AI tools, data, and decisions happening across every function. Join us for a candid conversation with **[Kyle Lacy](https://www.linkedin.com/in/kylelacy/)** (CMO), **[Scott Peacock](https://www.linkedin.com/in/sptechnology/)** (SVP & Head of Product), and **[Nitin Chopra](https://www.linkedin.com/in/nitinnitin/)** (CIO & CISO) of the **[Docebo](http://www.docebo.com?utm_source=meetup&utm_medium=event&utm_campaign=ai_panel_june1)** leadership team about what AI is actually doing inside companies, the leverage, the risks, and the roles quietly reshaping around it. Whether you're building AI into your work or just trying to keep up with the pace of change around you, this one's worth showing up for. *** ## About the Panelists **[Kyle Lacy](https://www.linkedin.com/in/kylelacy/)** is the Chief Marketing Officer at Docebo. He drives global brand strategy, demand generation, and go-to-market execution, and has spent nearly two decades building and scaling high-growth software companies. **[Scott Peacock](https://www.linkedin.com/in/sptechnology/)** is the SVP & Head of Product at Docebo. He leads the vision, strategy, and execution of Docebo's product portfolio, blending technical depth with go-to-market alignment and deep customer empathy. **[Nitin Chopra](https://www.linkedin.com/in/nitinnitin/)** is the CIO & CISO at Docebo. With over 15 years of experience in technology and cybersecurity, he leads the strategic development of IT and cybersecurity strategy, focusing on reliable, scalable, and secure SaaS solutions. *** ## Event Sponsor This event is sponsored by **[Docebo](http://www.docebo.com?utm_source=meetup&utm_medium=event&utm_campaign=ai_panel_june1)**. Docebo (TSX: DCBO, NASDAQ: DCBO) is an AI-powered learning platform helping organizations train employees, customers, and partners at scale. Founded in 2005 and headquartered in Toronto, Docebo combines advanced AI capabilities with an intuitive platform to deliver personalized learning experiences across a wide range of industries and audiences worldwide. Docebo is hiring in the Toronto area! Check out open positions **[here](www.docebo.com/careers?utm_source=meetup&utm_medium=event&utm_campaign=ai_panel_june1)**.  *** ## Venue Partner Our venue partner for this event is **[BrainStation](https://brainstation.io/)**. BrainStation is a global leader in digital skills training and workforce transformation. Founded in 2012, BrainStation has certified over **35,000 professionals** and worked with some of the largest companies in the world through cutting-edge digital skills training delivered online and in person from campuses in **New York, London, and Toronto**.  *** ## Important Notes for RSVPs **RSVP Commitment** ​If you RSVP and can no longer attend, please update your RSVP at least 24 hours in advance. No-shows may affect your ability to attend future TechTank events. ​​ **Photography & Video Disclaimer ​** By attending, you acknowledge that photos and/or videos may be taken and used for future promotional content. If you’d prefer not to be included, please inform the TechTank organizers when you arrive. ​​ *** ## About TechTank **[TechTank](https://www.techtankto.com/)** is a Toronto tech community bringing developers, designers, product managers, and builders together through talks, workshops, and community events. Join our vibrant community for the latest updates and continued discussions: [https://linktr.ee/techtankto](https://linktr.ee/techtankto)  *** **Interested in Supporting TechTank?** If you or your company are interested in sponsoring a TechTank event or supporting the community, we’d love to hear from you. 📩 **Email us:** [techtankto@gmail.com](https://techtankto@gmail.com)

Hosted by [Shake Up The Establishment](https://shakeuptheestab.org/) (you must RSVP on [luma.com](https://luma.com/oxg3bg1p)): *Join us for an evening of nourishing food, free prizes, environmental policy action and a chance to connect and be in community with one another!* *​* *Help shape Canada’s National Strategy to Advance Environmental Justice and Address Environmental Racism. Through an informative presentation you'll learn about environmental racism and how it impacts your community. You'll be given the opportunity to engage in direct policy action and have your voice heard by writing letters to your elected officials.* *​By sharing your feedback, you can advocate for the needs and perspectives of impacted communities to be prioritized in the development and implementation of the National Environmental Justice Strategy.* *​* *The [event is ticketed](https://luma.com/oxg3bg1p) as a pay-what-you-can event to help fundraise for SUTE to be able to host more such events. Currently, there is no government funding available to host community consultations or engage the wider public in this important work. If cost is a barrier for your participation, please email us at info@shakeuptheestab.org and we will waive it.* Get ticket: https://luma.com/oxg3bg1p About SUTE: https://shakeuptheestab.org/about-us/

**Set goals.** **Be accountable for them.** **Move your life forward with purpose.** Our goal is to cause greatness by mentoring men to live with excellence and, as mature masculine leaders, create successful families, careers and communities. If you have the desire to work on being the man that your legacy demands that you be (which means being the best you can be, we can work on what your legacy demands with you later) and the man you always wanted to be then we look forward to you attending. Our group is part of Mentor Discover Inspire (MDI). This group meets Mondays, North of Finch Avenue, usually indoors, outdoors in the summer but occasionally on Zoom. To confirm this week's location, please rsvp to Ricardo, call/text (647) 880-1488, or email ricardophilip@hotmail.com From MDI website[: https://goo.gl/3DQ6](https://goo.gl/3DQ6aY)aY From Toronto Sta[r: https://goo.gl/oDH](https://goo.gl/oDH3uX)3uX Regular attendees do not always RSVP, expect 6-8 men to be present.

### JUST GO WITH IT IMPROV – WEEKLY DROP-IN Whether you’re experienced in improv or completely new, you’re invited to join us each week at the Thornhill Community Centre. (Atrium Room, Look for large plant in middle of round hallway. We welcome all skill levels for a fun, supportive, and high-energy session. Have limited spots available and hoping to get a few extra from meetup. **$25 per drop-in • 7:00pm–8:00 PM**

We are a men's group where you can expect a frank and confidential space to speak personally, engage in interesting conversations or get support for your personal goals. This new team meets weekly on the East side of Toronto. Our group is part of Mentor Discover Inspire (MDI). This group prefers to meet outdoors but occasionally on Zoom. Guests are welcome but it's pretty casual so make sure you are expected in case we move locations. You can rsvp via meetup or call Tim @ 416-278-3058 to confirm this week’s location. The MDI Mission: To cause greatness by mentoring men to live with excellence and, as mature masculine leaders, create successful families, careers and communities. From MDI website[: https://goo.gl/3DQ6](https://goo.gl/3DQ6aY)aY From Toronto Sta[r: https://goo.gl/oDH](https://goo.gl/oDH3uX)3uX

Love cardio, rhythm, and good vibes? 💃 Join our Step & Shine class — a dynamic step aerobics workout that combines music, movement, and motivation! You’ll tone your legs, boost endurance, and burn calories while having fun in a friendly, supportive atmosphere. 🕖 When: Mondays & Wednesdays at 7:00 p.m. 📍 Where: Easy Nutrition Health Club, 1750 Steeles Ave West, Unit 12, Concord ⚡ Only 9 spots available, so grab yours early! Perfect for all fitness levels — come for the workout, stay for the energy!

⚠️日本語の案内は下にあります⚠️ 🎟Fee: $5 🌱Payment: Cash or E-transfer If you choose E-transfer, we recommend sending it **before** arrival to: ✉️canasianstation@gmail.com 🗣Event Style ・This event is 18 + only ・Group-based language exchange ・Small groups of 3–4 people ・Use both Japanese and English to communicate 🕒Schedule 6:15 – 6:30 Check-in 6:30 – 7:10 Round 1 7:10 – 7:15 Seat change 7:15 – 7:55 Round 2 7:55 Wrap-up 💫Friendly Guidelines • Participants with 2 no-shows may be removed from future events • This is not a dating or matchmaking event. You cannot request specific people to talk to. If you have an NG (someone you prefer not to be matched with), please let us know in advance • Photos may be taken for Instagram and event pages. If you do not wish to appear in photos, please inform the organizer beforehand • Harassment, discrimination, sexual harassment, solicitation, or inappropriate behavior is strictly prohibited. If you notice any issues, please inform the organizer 🤝About This Event (Important) This is a group-based Language Exchange event. • One-on-one conversations with Japanese participants • Conversations with participants of a specific nationality ➡️are not guaranteed. 🎟️参加費：5ドル 🌱支払い方法：現金 or E-transfer ※E-transferをご利用の方は、到着**前に** ✉️Canasianstation@gmail.com へ送金していただくことを推奨しています 🗣️イベント形式 3〜4人のグループで、日本語と英語を使った国際交流🌏※本イベントは18歳以上限定です。 🕖タイムスケジュール 6:15 – 6:30 Check-in 6:30 – 7:10 第1ラウンド 7:10 – 7:15 席替え 7:15 – 7:55 第2ラウンド 7:55　解散 💫参加にあたって ・2回以上のNo-show（キャンセル無しの無断欠席）があった場合、以降の参加をお断りします ・本イベントはデート・マッチング目的の場ではありませんので、特定の「話したい人」の指定はできません。 ※NGの方がいる場合は、事前にお知らせください ・Instagram・イベントページ用に写真撮影を行う場合があります。写りたくない方は事前にお知らせください ・セクハラ、差別的発言、嫌がらせ、勧誘行為は固く禁止しています。もし見かけた場合は、主催者までご連絡ください 🫶イベントについて 本イベントは Language Exchange（言語交流）を目的としたグループ形式のイベントです。 ・カナダ人との一対一での会話 ・特定の国籍の参加者との会話 →これらを保証するものではありません。

AI is becoming part of automation, observability, and quality workflows. As adoption grows, teams are also managing new challenges around complexity, engineering data, and trust. Join us at the Test Automation Summit – Toronto 2026 \| Toronto\, Canada \| 5 June 2026 & explore practical insights on AI\-assisted quality engineering\, agentic AI\, observability\, and scalable QA workflows\. Who Should Attend • QA & Quality Engineering Leaders • Automation Engineers & SDETs • Engineering & Delivery Managers • DevOps & Platform Teams • Teams exploring AI-assisted engineering workflows • Professionals focused on scalability, observability, and quality strategy Join QA leaders and practitioners sharing real-world experiences from modern engineering environments. These are some of the conversations shaping modern QA today — and they’re exactly what this summit is designed to explore. Keynote Session Neil Price-Jones, President of TASSQ What Are We Going to Do with All the Information? A perspective on how engineering teams can make better use of growing amounts of testing, quality, and operational data. Featured Sessions \- Jeremy Berriault\, Founder of Berriault & Associates Consulting Group AI Won’t Save Your Quality: Build a Decision-Making Operating System That Scales. Exploring why sustainable quality engineering requires stronger operational decision-making — not just more AI tools. \- Don Jackson\, Technical Evangelist from Perforce Software Sick of Framework Frustrations? Agentic AI Can Remove Them All. A practical discussion on how agentic AI may help reduce complexity within automation frameworks and engineering workflows. \- Natalia Moyseyenko\, Head of Test Management Practice from EPAM Canada AI-Powered Quality Engineering: Strategy, Automation, and Insights at Scale. Insights into how AI-assisted quality engineering practices are evolving across enterprise-scale environments. Panel Discussion Navigating the Next Wave: How AI, Sustainability, and Human-Centered Design Are Redefining Quality Assurance Featuring: \- Rob Virdee\, Senior Consultant from NVP Software Solutions \- Ian Howlett\, Vice President from Innosphere \- Syed Faeez Sultan\, Associate Director from Iris Software Fireside Speakers Rob Virdee\, Senior Consultant \| NVP Software Solutions Ari Rowland\, Co\-founder \| Canadian Quality and Testing Association\. Topic: Beyond the Hype: Personal Journeys in Shaping the Future of QA through Artificial Intelligence and Ethical Innovation Why This Event Matters Many organisations are currently experimenting with AI across engineering and QA workflows. At the same time, teams are also navigating the following: • Increasing delivery complexity • Larger volumes of engineering data • Faster release expectations • Evolving automation architectures This summit focuses on those practical realities through implementation experiences, engineering discussions, and lessons learned from teams actively exploring the shift. Seats are starting to fill — if this is already on your radar, it’s worth planning early. [Register here](https://www.testingmind.com/event/test-automation-summit-toronto/?utm_source=meetup&utm_medium=email&utm_campaign=Toronto) If you're involved in modern QA, engineering quality, automation, or secure delivery practices – this is a conversation worth being part of.

Living On Video & DJ Lazarus presents Fri June 5 - New Order + Joy Division Fest 2026 ONLY $10: https://neworderFEST2026.eventbrite.ca You'll hear and see amazing rare Joy Division videos plus New Order from the earliest songs rising from the ashes of JD on Movement, to their latest tunes from Music Complete, plus side projects Electronic, Revenge, Monaco, The Other Two, and Bad Lieutenant. The lounge will be playing New Order B-Sides from 9pm-10pm. This is going to be a great night. I hope you can share the dance floor with us. Friday June 5, 2025 NEW ORDER + JOY DIVISION Fest 2026 Ground Control - 1279 Queen St West - Toronto 9pm Lounge - 10pm Mainroom - 19+ event Advanced Tickets ONLY $10: https://neworderFEST2026.eventbrite.ca $15 at the door INVITE: www.facebook.com/events/916733564735412 (please INVITE your friends) Join us for a night of New Order & Joy Division music and videos. \-\-\-\-\-\-\-\-\-\- SOCIAL: www.facebook.com/livingonvideoclub www.facebook.com/djlazarusrocks www.twitch.tv/livingonvideoclub www.mixcloud.com/livingonvideo www.instagram.com/djlazarusrocks www.twitter.com/djlazarusrocks \-\-\-\-\-\-\-\-\-\-

\- Living On Video & DJ Lazarus presents \- **Sat June 6 - 80s & 90s Retro 'GUILTY' Pleasures Video Dance Party w/ MADONNA Spotlight** ADVANCED TICKETS ONLY $10: https://madonnaspotlight.eventbrite.ca 'GUILTY' brings the 80s & 90s back to life with the BIGGEST HITS and ONE HIT WONDERS of the time. \-\-\-\-\- You'll have a blast dancing with hundreds of people as 'GUILTY' has become one of the busiest retro events in Toronto. \-\-\-\-\- 'GUILTY' has 9 giant video screens playing the music videos you remember from Much Music and MTV. \-\-\-\-\- DJ Lazarus and 'Be Kind Rewind' spin a fun mix of big retro hits to keep you on the dance floor. Saturday June 6, 2026 Retro 'GUILTY' Pleasures Video Dance Party w/ MADONNA Spotlight BIGGEST HITS and ONE HIT WONDERS of the 80's & 90's Ground Control - 1279 Queen St West - Toronto Lounge 9pm - Mainroom 10pm - 19+ Event $10 Advanced Tix: https://madonnaspotlight.eventbrite.ca $15 at the door INVITE: www.facebook.com/events/953883060781769 (please INVITE and SHARE with your friends) \-\-\-\-\- GUILTY is an unabashed night of HUGE RETRO HITS and ONE HIT WONDERS of the 80's & 90's. \-\-\-\-\- Hear and see popular artists like Madonna, Prince, Wham!, Culture Club, Cher, Spice Girls, Michael Jackson, Ace of Base, Van Halen, Huey Lewis, Britney Spears, Milli Vanilli, Cyndi Lauper, Backstreet Boys, and Pat Benetar, TLC, to one hit wonders such as Boys Don’t Cry, Phil Collins, Baltimora, Taco, Rick Astley, Aqua, Tiffany, and more. Facebook: http://facebook.com/groundcontroltoronto Facebook: http://facebook.com/djlazarusrocks Instagram: http://instagram.com/djlazarusrocks Group: http://www.facebook.com/groups/panicretroparty

Join us for a special pre-summit **“Meet the Community” evening** with **AWS User Group Toronto**! This casual networking session is a great way to connect with fellow builders, cloud enthusiasts, and AWS community members ahead of the main summit. Whether you’re a student, developer, architect, or just curious about cloud, this is a perfect space to meet like-minded people, exchange ideas, and grow your network. Expect light conversations, meaningful connections, and a relaxed atmosphere as we bring the community together before the big event. 📅 **Date:** June 2, 2026 🕠 **Time:** 5:30 PM – 7:00 PM 📍 **Venue:** Amazon Toronto Office (YYZ16), Floor 47, Rooms 101 & 102 📍 **Address:** 40 King St W, 47th Floor, Toronto, ON M5H 3Y2 , (Take Elevators from lowest floor to Floor 47) Looking forward to seeing everyone there and kicking off the summit with great energy and conversations!

Join Toronto's marketing community for drinks and conversation. Connect with fellow marketers at this evening of insights and mingling by Toronto Marketing Hub. Real talk, real connections. Your ticket includes 1 free drink. Space is limited, so get your ticket now to secure your spot. **The Event** Join us for an evening by Toronto Marketing Hub, Toronto's leading community for marketing professionals. Here's what you can expect: * Build your network with Toronto's top marketers across diverse disciplines. * Engage in conversations about the trends, challenges, and opportunities shaping our industry today. * Enjoy a relaxed yet professional environment to share ideas and insights over drinks. **The Schedule** * 6:30 PM — Doors open * 6:50 PM to 7:10 PM — Intros * 7:10 PM to 9:30 PM — Social Please note that by attending this event, you acknowledge that photos and videos may be taken for promotional and marketing purposes. These may be shared on our website, social media, or other platforms. If you do not wish to be photographed or recorded, please notify the event organizers upon arrival. Thank you for your understanding and participation!

Let’s do some coding together at a cafe! No more working alone in the weekend. Here, we write code together. And I mean together together. Not occupying-the-same-space-but-separate together. Here’s how it works: Jennifer brings her mobile app project, tells everyone that it is like Pinterest for recipes and she’d like to work on the nav bar. Paul and Chloe think Jennifer's project is fascinating, and they join the group. They gather around Jennifer’s laptop and work on the nav bar for 2 hours. Jennifer is the one typing out the code while Paul and Chloe research, brainstorm, and offer suggestions. If you’re feeling stuck on your own project or need a motivation boost, bring it to mob programming! Want to learn by watching how others code and solve problems? Join someone else’s project at this event! Oh and we love your half-done projects that you are a bit embarrassed to share. Absolutely bring those to the event! **Discord**: We use Discord to share screen & code snippets during the event. Also feel free to share your projects here before the event! https://discord.gg/xwjDdVSw3E **Event policy**: * We have 0 tolerance for harassment. * We don’t allow the projects that are not meant to be shared in public such as school assignments, interview tasks, or trade secrets. * The goal is to write code. We discourage you from pitching business ideas here, doing code reviews, or spending the whole event on planning what to do. * Please buy a drink, and tip the barista well.

This is a ticketed event. You can register [here](https://luma.com/trajec-2gru). ​ Could an AI company’s internal coding agents create a “rogue deployment”, a set of agents running without human knowledge or permission? In February and March 2026, [METR](https://metr.org/?utm_source=luma), the organization behind the [time horizons graph](https://metr.org/time-horizons/), conducted a pilot of a process to assess just that. Anthropic, Google DeepMind, Meta, and OpenAI gave us access to their most capable internal LLMs and a wide range of non-public information. We concluded that, while internal agents plausibly had the means, motive, and opportunity to start small rogue deployments, they didn’t have the means to avoid human detection indefinitely. METR researcher Thomas Broadley explains the process, the six key facts that informed our conclusion, and how we expect risk to evolve over the next few months. ​You can watch a livestream of the talk [here](https://www.youtube.com/@Trajectory-Labs/live?utm_source=luma).

Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration! This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired. **New to electronics or curious about tinkering?** You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building. While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability. This session will be at the Worthington Park Library in the Olentangy Meeting Room.

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Join the CONNECTED Westerville Mastermind Group for a dynamic afternoon of B2B networking! This event is perfect for professionals looking to expand their business connections, share insights, and foster collaboration within the community. Whether you are a seasoned entrepreneur or just starting out, this event offers a valuable opportunity to exchange ideas, build relationships, and grow your network in a supportive environment. Connect with like-minded individuals, explore potential partnerships, and discover new opportunities for professional growth. Don't miss out on this chance to enhance your business network and take your career to the next level with CONNECTED Westerville Mastermind Group! We meet the 4th Monday of every month from 11am-1pm. Welcome and general networking from 11am - 11:30am with core meeting 11;30 - 12:30 and a final round of networking from 12:30 - 1pm.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)