Industrial Internet of Things (IIOT)

**Attention attendees!** **To register, use** [Luma](https://luma.com/9iu5ehdh) Warning: The meetup is not a platform for RSVP registration; for this, you need to follow [thisLink ](https://luma.com/9iu5ehdh)to purchase a registration ticket. The meetup is one of the platforms through which we offer participation in our events. **Startup Valley — Toronto** A curated pitch night for startup founders, operators, angels and VC partners. We design these sessions to help founders sharpen their thinking through direct, candid feedback — and to give strong investors access to serious teams. **What happens:** • 4-8 startups pitch live and receive feedback from angels and VC partners • Feedback focuses on real decisions and next steps — not surface-level opinions • Investors stay in the room before and after pitches • The format leaves space for real conversations, not rushed networking • Attendance is limited to keep the room focused Designed for clear thinking, not noise. **Who you’ll meet:** * Startup founders * Angel investors and VC partners * Operators in marketing, sales, and tech * AI engineers * Local and international founders * AI Experts * Founders from Europe, Asia, and the United Kingdom **Practical details** **For investors:** We invite angel investors and VC partners to participate as judges and contributors. **To become a judge,** and get early access to our startups database, please fill out th[ the form](https://docs.google.com/forms/d/e/1FAIpQLSc8CVqvhQJu-AcclIF6PCuwjL4YpQt4w0FchGSoutRkt58v4g/viewform). Join the judge table, meet other investors, and see what teams are building early. Founders need your experienced view. **For pitching startups:** Startups selected to pitch will present live on stage and receive feedback from investors. **After purchasing a ticket:** Please[ submit your pitch deck](https://docs.google.com/forms/d/e/1FAIpQLSchcZr9gCNJh0RLiKBgbdbDBKEOc-92LNySkzHf8qGPHg5Wpg/viewform) and ensure it is open for viewers. **Agenda** **19:00 – 19:30** **Registration** Guests register, receive badges, and event programs. This is an opportunity for casual networking, making first connections, and preparing for the event. **19:30 – 20:30** **Event Kickoff & Interactive Networking** Official welcome from the organizers with a brief overview of the event goals and schedule. Interactive networking helps participants set their objectives and connect with key contacts. **20:40 – 21:20** **Startup Pitch Session** Startups present their projects to investors and experts. Each team has 5 minutes to pitch, covering the project's core idea, business model, and target market. **21:20 – 22:00** **Chill & Networking** Participants enjoy casual conversations with investors, discuss collaborations, and exchange ideas over refreshments.

Join Toronto's marketing community for drinks and conversation. Connect with fellow marketers at this evening of insights and mingling by Toronto Marketing Hub. Real talk, real connections. Your ticket includes 1 free drink. Space is limited, so get your ticket now to secure your spot. **The Event** Join us for an evening by Toronto Marketing Hub, Toronto's leading community for marketing professionals. Here's what you can expect: * Build your network with Toronto's top marketers across diverse disciplines. * Engage in conversations about the trends, challenges, and opportunities shaping our industry today. * Enjoy a relaxed yet professional environment to share ideas and insights over drinks. **The Schedule** * 6:30 PM — Doors open * 6:50 PM to 7:10 PM — Intros * 7:10 PM to 9:30 PM — Social Please note that by attending this event, you acknowledge that photos and videos may be taken for promotional and marketing purposes. These may be shared on our website, social media, or other platforms. If you do not wish to be photographed or recorded, please notify the event organizers upon arrival. Thank you for your understanding and participation!

Come out to our monthly meetups if you are: •New to lockpicking and want to learn. •Experienced with locks and lockpicking and excited to teach and exchange knowledge. We have lots of loaner locks and picks for people to try without needing any supplies of their own. Join the Toool Toronto discord https://discord.gg/fuamRhuAdD We are now going back to primarily an in-person meeting. If you would like to join online, its best to bring this up in the #meeting-night-discussion channel beforehand and then find us in our Meeting Room voice channel on Wednesday night. This event is hosted at a volunteer run makerspace: Site 3 coLaboratory 718R Ossington Ave Toronto, ON M6G 3T7

Love cardio, rhythm, and good vibes? 💃 Join our Step & Shine class — a dynamic step aerobics workout that combines music, movement, and motivation! You’ll tone your legs, boost endurance, and burn calories while having fun in a friendly, supportive atmosphere. 🕖 When: Mondays & Wednesdays at 7:00 p.m. 📍 Where: Easy Nutrition Health Club, 1750 Steeles Ave West, Unit 12, Concord ⚡ Only 9 spots available, so grab yours early! Perfect for all fitness levels — come for the workout, stay for the energy!

**Attention attendees!** **To register, use** [Luma](https://luma.com/9iu5ehdh) Warning: The meetup is not a platform for RSVP registration; for this, you need to follow [thisLink ](https://luma.com/9iu5ehdh)to purchase a registration ticket. The meetup is one of the platforms through which we offer participation in our events. **Startup Valley — Toronto** A curated pitch night for startup founders, operators, angels and VC partners. We design these sessions to help founders sharpen their thinking through direct, candid feedback — and to give strong investors access to serious teams. **What happens:** • 4-8 startups pitch live and receive feedback from angels and VC partners • Feedback focuses on real decisions and next steps — not surface-level opinions • Investors stay in the room before and after pitches • The format leaves space for real conversations, not rushed networking • Attendance is limited to keep the room focused Designed for clear thinking, not noise. **Who you’ll meet:** * Startup founders * Angel investors and VC partners * Operators in marketing, sales, and tech * AI engineers * Local and international founders * AI Experts * Founders from Europe, Asia, and the United Kingdom **Practical details** **For investors:** We invite angel investors and VC partners to participate as judges and contributors. **To become a judge,** and get early access to our startups database, please fill out th[ the form](https://docs.google.com/forms/d/e/1FAIpQLSc8CVqvhQJu-AcclIF6PCuwjL4YpQt4w0FchGSoutRkt58v4g/viewform). Join the judge table, meet other investors, and see what teams are building early. Founders need your experienced view. **For pitching startups:** Startups selected to pitch will present live on stage and receive feedback from investors. **After purchasing a ticket:** Please[ submit your pitch deck](https://docs.google.com/forms/d/e/1FAIpQLSchcZr9gCNJh0RLiKBgbdbDBKEOc-92LNySkzHf8qGPHg5Wpg/viewform) and ensure it is open for viewers. **Agenda** **19:00 – 19:30** **Registration** Guests register, receive badges, and event programs. This is an opportunity for casual networking, making first connections, and preparing for the event. **19:30 – 20:30** **Event Kickoff & Interactive Networking** Official welcome from the organizers with a brief overview of the event goals and schedule. Interactive networking helps participants set their objectives and connect with key contacts. **20:40 – 21:20** **Startup Pitch Session** Startups present their projects to investors and experts. Each team has 5 minutes to pitch, covering the project's core idea, business model, and target market. **21:20 – 22:00** **Chill & Networking** Participants enjoy casual conversations with investors, discuss collaborations, and exchange ideas over refreshments.

We attend the **Griffin Poetry Prize** every year! *A superb literary night of prose!* https://griffinpoetryprize.com/ *The Griffin Poetry Prize has been acknowledging and encouraging poets for twenty-two years. At a time when censorship and attacks on a diverse array of writers are on the rise in many countries – including the United States – it’s heartening to see such a strong vote of confidence in poets coming from Canada. Poetry is not a minor art form; it is the crucible of human language.* Margaret Atwood, Founding Trustee **Tickets are $25 or $30,** with the purchase link below. Tickets have just gone on sale. Includes a lovely WINE reception. Any seat is a great seat. I am sitting in Orchestra, Row M. On Wednesday June 3rd-- The evening will include a selection of readings by some of the **world’s best poets,** including the five poets shortlisted for the **$130,000 Griffin Poetry Prize,** this year’s Lifetime Recognition Award recipient, and the Canadian First Book Prize winner. It will be a celebration of poetry not to be missed! A harvester of words at the highest level. Language artists! If you've **not** attended before--take a chance this year. You will experience nothing like it. This is our 8th year attending. **Ticket link--any seat is a great seat** https://www.rcmusic.com/events-and-performances/2026-griffin-poetry-prize-readings \-\-\-In 2023\, 2024\, 2025\-\-30\+ of us attended each year\. Your ticket also **includes** an anthology of poems by short-listed authors (worth $20 at book shop), and some wine! NOTE: the 6:00 pm start time (wine reception/yummy snacks) Plan ahead so you can get there in time. Arrive by 630pm.

**Attention attendees!** **To register, use** [Luma](https://luma.com/9iu5ehdh) Warning: The meetup is not a platform for RSVP registration; for this, you need to follow [thisLink ](https://luma.com/9iu5ehdh)to purchase a registration ticket. The meetup is one of the platforms through which we offer participation in our events. **Startup Valley — Toronto** A curated pitch night for startup founders, operators, angels and VC partners. We design these sessions to help founders sharpen their thinking through direct, candid feedback — and to give strong investors access to serious teams. **What happens:** • 4-8 startups pitch live and receive feedback from angels and VC partners • Feedback focuses on real decisions and next steps — not surface-level opinions • Investors stay in the room before and after pitches • The format leaves space for real conversations, not rushed networking • Attendance is limited to keep the room focused Designed for clear thinking, not noise. **Who you’ll meet:** * Startup founders * Angel investors and VC partners * Operators in marketing, sales, and tech * AI engineers * Local and international founders * AI Experts * Founders from Europe, Asia, and the United Kingdom **Practical details** **For investors:** We invite angel investors and VC partners to participate as judges and contributors. **To become a judge,** and get early access to our startups database, please fill out th[ the form](https://docs.google.com/forms/d/e/1FAIpQLSc8CVqvhQJu-AcclIF6PCuwjL4YpQt4w0FchGSoutRkt58v4g/viewform). Join the judge table, meet other investors, and see what teams are building early. Founders need your experienced view. **For pitching startups:** Startups selected to pitch will present live on stage and receive feedback from investors. **After purchasing a ticket:** Please[ submit your pitch deck](https://docs.google.com/forms/d/e/1FAIpQLSchcZr9gCNJh0RLiKBgbdbDBKEOc-92LNySkzHf8qGPHg5Wpg/viewform) and ensure it is open for viewers. **Agenda** **19:00 – 19:30** **Registration** Guests register, receive badges, and event programs. This is an opportunity for casual networking, making first connections, and preparing for the event. **19:30 – 20:30** **Event Kickoff & Interactive Networking** Official welcome from the organizers with a brief overview of the event goals and schedule. Interactive networking helps participants set their objectives and connect with key contacts. **20:40 – 21:20** **Startup Pitch Session** Startups present their projects to investors and experts. Each team has 5 minutes to pitch, covering the project's core idea, business model, and target market. **21:20 – 22:00** **Chill & Networking** Participants enjoy casual conversations with investors, discuss collaborations, and exchange ideas over refreshments.

AI is becoming part of automation, observability, and quality workflows. As adoption grows, teams are also managing new challenges around complexity, engineering data, and trust. Join us at the Test Automation Summit – Toronto 2026 \| Toronto\, Canada \| 5 June 2026 & explore practical insights on AI\-assisted quality engineering\, agentic AI\, observability\, and scalable QA workflows\. Who Should Attend • QA & Quality Engineering Leaders • Automation Engineers & SDETs • Engineering & Delivery Managers • DevOps & Platform Teams • Teams exploring AI-assisted engineering workflows • Professionals focused on scalability, observability, and quality strategy Join QA leaders and practitioners sharing real-world experiences from modern engineering environments. These are some of the conversations shaping modern QA today — and they’re exactly what this summit is designed to explore. Keynote Session Neil Price-Jones, President of TASSQ What Are We Going to Do with All the Information? A perspective on how engineering teams can make better use of growing amounts of testing, quality, and operational data. Featured Sessions \- Jeremy Berriault\, Founder of Berriault & Associates Consulting Group AI Won’t Save Your Quality: Build a Decision-Making Operating System That Scales. Exploring why sustainable quality engineering requires stronger operational decision-making — not just more AI tools. \- Don Jackson\, Technical Evangelist from Perforce Software Sick of Framework Frustrations? Agentic AI Can Remove Them All. A practical discussion on how agentic AI may help reduce complexity within automation frameworks and engineering workflows. \- Natalia Moyseyenko\, Head of Test Management Practice from EPAM Canada AI-Powered Quality Engineering: Strategy, Automation, and Insights at Scale. Insights into how AI-assisted quality engineering practices are evolving across enterprise-scale environments. Panel Discussion Navigating the Next Wave: How AI, Sustainability, and Human-Centered Design Are Redefining Quality Assurance Featuring: \- Rob Virdee\, Senior Consultant from NVP Software Solutions \- Ian Howlett\, Vice President from Innosphere \- Syed Faeez Sultan\, Associate Director from Iris Software Fireside Speakers Rob Virdee\, Senior Consultant \| NVP Software Solutions Ari Rowland\, Co\-founder \| Canadian Quality and Testing Association\. Topic: Beyond the Hype: Personal Journeys in Shaping the Future of QA through Artificial Intelligence and Ethical Innovation Why This Event Matters Many organisations are currently experimenting with AI across engineering and QA workflows. At the same time, teams are also navigating the following: • Increasing delivery complexity • Larger volumes of engineering data • Faster release expectations • Evolving automation architectures This summit focuses on those practical realities through implementation experiences, engineering discussions, and lessons learned from teams actively exploring the shift. Seats are starting to fill — if this is already on your radar, it’s worth planning early. [Register here](https://www.testingmind.com/event/test-automation-summit-toronto/?utm_source=meetup&utm_medium=email&utm_campaign=Toronto) If you're involved in modern QA, engineering quality, automation, or secure delivery practices – this is a conversation worth being part of.

Living On Video & DJ Lazarus presents Fri June 5 - New Order + Joy Division Fest 2026 ONLY $10: https://neworderFEST2026.eventbrite.ca You'll hear and see amazing rare Joy Division videos plus New Order from the earliest songs rising from the ashes of JD on Movement, to their latest tunes from Music Complete, plus side projects Electronic, Revenge, Monaco, The Other Two, and Bad Lieutenant. The lounge will be playing New Order B-Sides from 9pm-10pm. This is going to be a great night. I hope you can share the dance floor with us. Friday June 5, 2025 NEW ORDER + JOY DIVISION Fest 2026 Ground Control - 1279 Queen St West - Toronto 9pm Lounge - 10pm Mainroom - 19+ event Advanced Tickets ONLY $10: https://neworderFEST2026.eventbrite.ca $15 at the door INVITE: www.facebook.com/events/916733564735412 (please INVITE your friends) Join us for a night of New Order & Joy Division music and videos. \-\-\-\-\-\-\-\-\-\- SOCIAL: www.facebook.com/livingonvideoclub www.facebook.com/djlazarusrocks www.twitch.tv/livingonvideoclub www.mixcloud.com/livingonvideo www.instagram.com/djlazarusrocks www.twitter.com/djlazarusrocks \-\-\-\-\-\-\-\-\-\-

Let’s do some coding together at a cafe! No more working alone in the weekend. Here, we write code together. And I mean together together. Not occupying-the-same-space-but-separate together. Here’s how it works: Jennifer brings her mobile app project, tells everyone that it is like Pinterest for recipes and she’d like to work on the nav bar. Paul and Chloe think Jennifer's project is fascinating, and they join the group. They gather around Jennifer’s laptop and work on the nav bar for 2 hours. Jennifer is the one typing out the code while Paul and Chloe research, brainstorm, and offer suggestions. If you’re feeling stuck on your own project or need a motivation boost, bring it to mob programming! Want to learn by watching how others code and solve problems? Join someone else’s project at this event! Oh and we love your half-done projects that you are a bit embarrassed to share. Absolutely bring those to the event! **Discord**: We use Discord to share screen & code snippets during the event. Also feel free to share your projects here before the event! https://discord.gg/xwjDdVSw3E **Event policy**: * We have 0 tolerance for harassment. * We don’t allow the projects that are not meant to be shared in public such as school assignments, interview tasks, or trade secrets. * The goal is to write code. We discourage you from pitching business ideas here, doing code reviews, or spending the whole event on planning what to do. * Please buy a drink, and tip the barista well.

\- Living On Video & DJ Lazarus presents \- **Sat June 6 - 80s & 90s Retro 'GUILTY' Pleasures Video Dance Party w/ MADONNA Spotlight** ADVANCED TICKETS ONLY $10: https://madonnaspotlight.eventbrite.ca 'GUILTY' brings the 80s & 90s back to life with the BIGGEST HITS and ONE HIT WONDERS of the time. \-\-\-\-\- You'll have a blast dancing with hundreds of people as 'GUILTY' has become one of the busiest retro events in Toronto. \-\-\-\-\- 'GUILTY' has 9 giant video screens playing the music videos you remember from Much Music and MTV. \-\-\-\-\- DJ Lazarus and 'Be Kind Rewind' spin a fun mix of big retro hits to keep you on the dance floor. Saturday June 6, 2026 Retro 'GUILTY' Pleasures Video Dance Party w/ MADONNA Spotlight BIGGEST HITS and ONE HIT WONDERS of the 80's & 90's Ground Control - 1279 Queen St West - Toronto Lounge 9pm - Mainroom 10pm - 19+ Event $10 Advanced Tix: https://madonnaspotlight.eventbrite.ca $15 at the door INVITE: www.facebook.com/events/953883060781769 (please INVITE and SHARE with your friends) \-\-\-\-\- GUILTY is an unabashed night of HUGE RETRO HITS and ONE HIT WONDERS of the 80's & 90's. \-\-\-\-\- Hear and see popular artists like Madonna, Prince, Wham!, Culture Club, Cher, Spice Girls, Michael Jackson, Ace of Base, Van Halen, Huey Lewis, Britney Spears, Milli Vanilli, Cyndi Lauper, Backstreet Boys, and Pat Benetar, TLC, to one hit wonders such as Boys Don’t Cry, Phil Collins, Baltimora, Taco, Rick Astley, Aqua, Tiffany, and more. Facebook: http://facebook.com/groundcontroltoronto Facebook: http://facebook.com/djlazarusrocks Instagram: http://instagram.com/djlazarusrocks Group: http://www.facebook.com/groups/panicretroparty

This is a ticketed event. You can register [here](https://luma.com/trajec-2gru). ​ Could an AI company’s internal coding agents create a “rogue deployment”, a set of agents running without human knowledge or permission? In February and March 2026, [METR](https://metr.org/?utm_source=luma), the organization behind the [time horizons graph](https://metr.org/time-horizons/), conducted a pilot of a process to assess just that. Anthropic, Google DeepMind, Meta, and OpenAI gave us access to their most capable internal LLMs and a wide range of non-public information. We concluded that, while internal agents plausibly had the means, motive, and opportunity to start small rogue deployments, they didn’t have the means to avoid human detection indefinitely. METR researcher Thomas Broadley explains the process, the six key facts that informed our conclusion, and how we expect risk to evolve over the next few months. ​You can watch a livestream of the talk [here](https://www.youtube.com/@Trajectory-Labs/live?utm_source=luma).

PyData London 2026 brings together data scientists, engineers, and researchers from around the world for three days of insightful talks, tutorials, and community connection. Hosted in one of Europe’s leading tech hubs, the event highlights the latest developments in Python, machine learning, and data science. Attendees can expect a mix of cutting-edge research, real-world applications, and opportunities to network with industry leaders. Whether you're a beginner or an expert, PyData London offers something for every level of the data science community. **THIS IS NOT A TICKET- TICKETS MUST BE PURCHASED ON CONFERENCE WEBSITE.** https://pydata.org/london2026

[Summary] This meetup is for those who are interested in code, web development, design, cloud, or AI. All levels are welcome, so feel free to bring your laptop and discuss what you are working on or what you are learning. You can share your projects and ideas with other participants freely. There are outlets and WiFi, drinks are about $5 for tea, they take card only. [Price] Attendance is FREE. But you need to buy something from the venue. [Policies] \- We do not tolerate harassment of our members \- We remind users that that this meetup is intended for networking and hobby development\, and any attempts at using this meetup event as a dating platform will not be not be tolerated Further information: https://torontostack.exchange/

Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration! This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired. **New to electronics or curious about tinkering?** You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building. While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability. This session will be at the Worthington Park Library in the Olentangy Meeting Room.

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Join the CONNECTED Westerville Mastermind Group for a dynamic afternoon of B2B networking! This event is perfect for professionals looking to expand their business connections, share insights, and foster collaboration within the community. Whether you are a seasoned entrepreneur or just starting out, this event offers a valuable opportunity to exchange ideas, build relationships, and grow your network in a supportive environment. Connect with like-minded individuals, explore potential partnerships, and discover new opportunities for professional growth. Don't miss out on this chance to enhance your business network and take your career to the next level with CONNECTED Westerville Mastermind Group! We meet the 4th Monday of every month from 11am-1pm. Welcome and general networking from 11am - 11:30am with core meeting 11;30 - 12:30 and a final round of networking from 12:30 - 1pm.

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Who else is ready to sit outside? Join us for a casual chat over coffee & tea at Grandview Grind! Come out and meet some new people, enjoy your favorite drink, and make some new friends!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)