Lean Manufacturing

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Start your week the right way with Manic Mondays. Giving you an enjoyable Bachata lesson with a push of cool moves. The second hour has Beginner/Intermediate Salsa on 1. You must understand basic Salsa skills to participate. 730pm-830pm Bachata Cool Moves 830pm-930pm Salsa On 1 (Beginner/Intermediate) 15 for One Class 20 for Both Free Parking & Plenty of Dance Space. Viva Dance Columbus 2809 Festival Lane Dublin OH 43017

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

**Get your creative flow going with a Sunday Afternoon Maker Meetup!** Whether you are looking to carve out dedicated creative time, wanting to get a lingering project across the finish line, or just looking to chat with fellow local makers—this is the space for you. 🧵 **What to Bring** Bring any art or craft project you are currently working on, as long as it is portable and quiet. Think: * **Yarn & Thread:** Knitting, crochet, embroidery, cross-stitch, hand-sewing, mending. * **Paper & Sketching:** Sketchbooks, adult coloring books, watercolors, bullet journaling. * **Digital:** Tablets, iPad drawing, laptop writing/design. * *Please note: Because we are meeting in a shared public space, no power tools, sewing machines, or high-odor materials (like strong solvents or spray glues), please!* **📍 Where to Find Us** * We will be meeting at **Columbus Metropolitan Library - Martin Luther King Branch** in **Meeting Room 1**. Room is reserved under **CBUS Maker Meetup.** **⏱️ Timeline** * **1:00 PM:** Arrive, grab a seat, get settled, and do a quick round of introductions so we can see what everyone is working on. * **1:15 PM - 3:00 PM:** Open maker time! Chat, craft, relax, and swap creative ideas. **⚠️ A Note on RSVPs** Space for this first meetup is strictly limited to 10 spots. If your plans change and you can no longer attend, please update your RSVP to "Not Going" as soon as possible so someone on the waitlist can grab your spot. We ask that you try to give at least 48 hours' notice if you need to cancel. *** **We can't wait to meet you and see what you're making! All skill levels welcome.**

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow