M2M Machine-to-Machine

Hi everyone, This coffee morning event is @ **Schmet !!!**, on Saturday, is 30 May 2025, from 10:00 - 13:00. - Outside! Schmet is a new place and belongs to Château Moderne. It only opened a few months ago. 😃 It's right at Place Poelaert. This is their Instagram account. It's still very new. https://www.instagram.com/schmet.bxl/ 1. The **prime time** of the event is **10:30 - 12:30**. That's when most people will be there. 2. When you enter the place, you will see a long table that is set up for the event. 3. If you intend **to join past 12:00** (high noon), then there is no need to register. Just come and join! 4. **DON'T forget to cancel** if you can't join! 5. **Please, be respectful towards each other during the event. (And after ;))** **As always, feel free to follow us on INSTAGRAM!** https://instagram.com/weekendmorningcoffee?igshid=OGQ5ZDc2ODk2ZA== *** **THE STRUCTURE of THE EVENT:** * I post the event on Saturday/Sunday for the following Saturday. * I send out a reminder as an email or a comment on the event page on Thursday/Friday. * There is sometimes a waiting list. * **For everyone on the waiting,** please check your status and messages on Friday evening the latest. I message everyone on the waiting list on Friday. * **Please, move to "not going" AS SOON AS you know that you can't come anymore, that includes everyone who is on the waiting list.** **IMPORTANT:** * When you register yourself, be careful not to register accidentally a +1 guest (unless you bring a guest). It happens very often. * If you have any questions then, message me. *** **A MESSAGE FOR NEWCOMERS:** *In the three years of hosting this coffee group, I have met many people who struggle with anxieties when coming to an event for the first time. Sometimes, it took them more than one attempt before being able to join.* *Occasionally, people reach out to me before the event, and I have always been grateful for that as it offers the opportunity to communicate with each other and to find the best and most gentle way for that person to join the group.* *I would like to encourage everyone who struggles with this to contact me before. It would really be too bad if you can't join us, as it mostly gets better the second or third time you come.* *In addition to that, if you arrive and notice any signs of nervousness or fear, you can always let me know right then.* **THANK YOU AND SEE YOU ALL ON SATURDAY!** **LOCATION:** Schmet 2 Rue des Quatre Bras Brussels 1000 (right at Place Poelaert)

Hi 😃 We’re playing a beach volleyball tournament next Saturday in Gembloux from 10:00 until 16:00. Level : intermediate + Format: 4 vs 4 mixed teams Transportation provided Fees : 10 euro per person

✨ MEET & MATCH : SPEED DATING (50 FEMMES - 50 HOMMES), 30/05 MADAME MOUSTACHE - BRUXELLES ✨ Et si, pour une fois, les rencontres ne reposaient pas sur un swipe… mais sur un vrai regard, un sourire, une conversation ? Le 30 mai, on vous donne rendez-vous sur la terrasse de Madame Moustache, en plein cœur de la mythique Place Sainte Catherine. Entre ambiance chaleureuse, cocktails, coucher de soleil urbain et énergie bruxelloise, ce cadre vivant et convivial est l’endroit parfait pour faire de nouvelles rencontres dans une atmosphère détendue et élégante. Pour cette édition de Meet & Match, nous avons imaginé une expérience à taille humaine : 💫 100 participants soigneusement répartis – 50 femmes & 50 hommes 💫 Une tranche d’âge harmonisée – entre 25 et 38 ans 💫 Une ambiance bienveillante, détendue et sans pression Ici, pas de malaise ni de solitude : tout est pensé pour que chacun se sente à l’aise, guidé et libre d’être soi-même. 🔥 AU PROGRAMME 🕖 19h00 – Possibilité de boire un verre Arrivez tranquillement, profitez d’un verre en terrasse et laissez la pression redescendre après votre journée. 🕢 19h30 – Explication du déroulement On vous explique tout simplement comment la soirée va se passer, dans une ambiance conviviale. 🕢 20h00 – 22h00 – SPEED DATING Place aux rencontres ! Des échanges de 5 minutes en face à face, puis on tourne… et on recommence. Un rythme fluide, naturel, qui permet de rencontrer plusieurs personnes sans stress. 💡 Petit plus (et pas des moindres) Pendant le speed dating, vous pourrez discrètement indiquer vos coups de cœur via l’application PartyFinder. Après la soirée, on s’occupe du reste : les matchs sont révélés automatiquement le lendemain. 💛 Pourquoi venir ? Parce que rencontrer quelqu’un “en vrai”, ça change tout. Parce que l’énergie d’un échange face à face ne se remplace pas. Et parce que cette soirée pourrait bien être le début de quelque chose… ou simplement une très belle rencontre. 🎟️ Les places sont limitées à 100 participants Alors si l’idée vous parle… ne tardez pas trop. ⚠️ Réservation obligatoire pour le speed dating (à partir de 20€ via PartyFinder). Tickets Disponibles ici: [https://www.partyfinder.com/en/event/16268](https://www.partyfinder.com/en/event/16268) *** En bonus : Pour 5€ de plus, vous pouvez accéder à la soirée "International Party powered by Justanight" chez Madame Moustache qui aura lieu à la suite du Speed Dating. Plus d'infos sur la soirée : https://www.partyfinder.com/en/event/16139 On vous attend pour une soirée simple, authentique… et pleine de surprises ✨ *** 📍 Madame Moustache 5-7 Quai au Bois à Brûler, 1000 Brussels

"The best time and place to start dancing salsa or improve your level" Salsa beginner class >>>>19h00-20h00 Salsa intermediate class >>>>20h-21h30 Free practice (social) >>>>21h30 \[Where\]: Atelier Gansbeek \- Rue du grand hospice 7\, 1000 Bruxelles [Registration]: Confirm your attendance in this event or send me a message here or via email urieldances@gmail.com [Fees]\*: 10€ = 1 class 45€ = 5 classes 80€ = 10 classes \*Students get a special discount [What to expect]: Salsa lessons for beginners and intermediates Meet new people (locals and expats) Nice and cosy place Fun and friendly atmosphere Practice after the class

▬▬▬▬▬ Noche Latina Tropical XXL ⭐ 30.05⭐ Plein Publiek BXL ▬▬▬▬▬ 🇫🇷 : Enfilez vos plus belles tenues à fleur ou d'été. Venez vous déhancher sur les meilleurs sons latinos du moment. Déco, show, cadeaux et d'autres surprises vous attendent. 🇬🇧 : Put on your most beautiful floral or summer outfits. Come and dance to the best Latin sounds of the moment. Decoration, show, gifts and other surprises await you. 🇻🇪🇦🇷🇩🇴🇪🇨🇲🇽🇻🇪🇨🇺🇧🇷🇻🇪🇦🇷🇩🇴🇪🇨🇲🇽🇻🇪🇨🇺🇧🇷🇻🇪🇦🇷🇩🇴🇪🇨🇲🇽🇻🇪🇨🇺🇧🇷 🔸Reggaeton/Latin House/Baile fun/Merengue/Bachata/Salsa 🔸 🎶 Gizmo - Lora 🎶 ✅ Dress code : Flower / fleur / flores / bloemen Event : https://www.facebook.com/events/835107649644433 Ticket : https://pleinpubliek.stager.co/shop/brussels/events/111658053

Improvisation is not just for comedians. It is a practical skill you use whenever life does not follow the script: during a meeting, a job interview, a difficult conversation, a presentation, a Q&A session or an unexpected challenge at work. On **Saturday 30 May**, Atomic Toastmasters invites you to a practical workshop designed to help you **think on your feet, stay calm under pressure and respond with more confidence**. The workshop will be hosted by **Nayara**, an aviation expert who knows from professional experience what it means to adapt quickly, communicate clearly and make decisions when circumstances change. During this two-hour session, you will practise simple and effective techniques to: * respond more naturally when you are put on the spot * structure your thoughts quickly * speak with clarity even when you have little time to prepare * become more comfortable with uncertainty * use improvisation as a communication skill, not as a performance trick This is a hands-on workshop. You will not only listen. You will practise, experiment and learn in a supportive environment. No previous Toastmasters experience is required. Guests, beginners and experienced speakers are all welcome. ## Practical information **Date:** Saturday 30 May **Doors open:** 09:45 **Workshop:** 10:00 – 12:00 **Location:** Shopping Linthout **Address:** Rue Bâtonnier Braffort 2, 1200 Brussels **Public transport:** Close to metro Merode **Parking:** Paid on-site parking available **Price:** 10 € ## Agenda **09:45 – 10:00 \| Arrival and welcome** Participants arrive, check in and meet the group. **10:00 – 10:10 \| Opening** Welcome by Atomic Toastmasters and introduction to the workshop. **10:10 – 10:25 \| Why improvisation matters** A short introduction to improvisation as a practical communication skill, with insights from aviation and real-life situations. **10:25 – 10:55 \| Thinking on your feet** Exercises to practise quick thinking, active listening and spontaneous responses. **10:55 – 11:10 \| Short break** **11:10 – 11:40 \| Speaking under pressure** Practical activities to help you stay calm, structure your message and respond with confidence. **11:40 – 11:55 \| Applying improvisation in daily life** How to use these techniques in meetings, interviews, presentations, conversations and Toastmasters sessions. **11:55 – 12:00 \| Closing** Final takeaways and next steps.

**Whether you’re an avid knitter, crocheter, embroiderer, or simply curious to try something creative, join us for a cozy** **crafting meetup at** **Malina More Studio** **in Brussels 😊** Bring any ongoing fiber‑craft projects and enjoy creating together while chatting over tea or coffee. This event is free and open to all levels, but please note it is ***not* a formal lesson.** **Spots are limited, registration is required!** **✨** **Please register here:** https://luma.com/qy72ufkw ✨ 🧶 **What to bring** Your own materials: knitting needles, yarn, threads, hoops, etc. This is a self‑led social crafting meetup. 😊 **WHO** Friendly English‑speaking crafters of all genders and ages; open to all experience levels. ☕ **Food & Drinks** To make our gathering even cozier, to create a warm, shared atmosphere, you’re invited to bring something for the tea table : tea bags or loose tea, coffee capsules for a Nespresso machine, pads for a Senseo machine, snacks, sweets, or any small bites to share with others. 💗 **Contributions** If you prefer, you can contribute to the studio rent instead. Any amount starting from €5. Your support truly makes this event possible and helps us continue hosting such creative community gatherings in the future! Every little bit helps! 🧵 **Volunteers needed** This event will take place only if we have at least 3 volunteers to help beginners with knitting or embroidery. If you’d like to volunteer, please send a private message or email at **contact@malinamore.studio**. **IMPORTANT:** **✨** **Spots are limited.** Registration is required! If you register for the event, please make sure you attend! **If your plans change, update your status to “Not Going” as early as possible so we can offer your spot to someone else.** **✨** Please, don't be late! **✨** Follow the Malina More Studio on INSTAGRAM ☺️ [https://www.instagram.com/malinamore.studio/](https://www.instagram.com/malinamore.studio/) 🌷 Let’s have a ball (of yarn)! 💛

**PLEASE READ THE ATTENDANCE POLICY (below) IF IT'S YOUR FIRST TIME** **SUNDAY COFFEE & JAPANESE CONVERSATION** 日曜日のコーヒー＆日本語会話 Our "Japanese/English Conversation Exchange" offers you a unique opportunity to immerse yourself in the world of Japanese culture and language, all while helping native Japanese members to learn their target language. 私たちの「日本語/英語会話交流」は、日本の文化と言語の世界に没頭しながら、ネイティブの日本人メンバーが英語、フランス語、またはオランダ語を学ぶのを手助けするユニークな機会を提供します。 **Date: /** 日付：**(almost) every Sunday** **Time: /** 時間：**from 4.00 pm to 6.00 pm** **Location: /** 場所：**Cafe Caberdouche - Place de la Liberté 8, 1000 Bruxelles** **Venue Note: /** 会場の注意：**The manager of the cafe kindly accepted us to book a table on a regular basis. To thank him for his kindness, please order AT LEAST ONE DRINK**. カフェのマネージャーが親切にも私たちに定期的にテーブルを予約することを承諾してくださいました。その親切に感謝の意を示すために、少なくとも1杯のドリンクを注文してください。 **Location Assistance: /** 場所の案内：**If you can't find us, ask one of the waiters. They know where we are :) You can also send us a message.** 私たちを見つけられない場合は、ウェイターの一人に尋ねてください。彼らは私たちがどこにいるか知っています :) メッセージも送っていただけます。 **Event Agenda: /** イベントのアジェンダ： * **4:00 PM - 6:00 PM: JAPANESE CONVERSATION** \- Join us for the Japanese conversation and cultural exploration\. Beginners are welcome / 日本語会話 \- 最初の30分は日本語の会話と文化探求に充てられています。初心者も聞くだけでも歓迎です。30分後に参加しても構いません。多言語交換 \- ベルギーの多様性を体験し、ネイティブの日本人メンバーが英語、フランス語、またはオランダ語を学びたいと熱心に待っています。さまざまな言語で異文化交流の会話に参加しましょう。私たちの日本の友人にベルギーの文化、伝統、生活を紹介しましょう。 * **6:00 PM: EVENT CONCLUSION** \- Please respect the event's start and end times to maximize your language exchange opportunities\. Your participation and enthusiasm are appreciated\! イベントの終了 \- イベントの開始時間と終了時間を尊重して、言語交換の機会を最大限に活用してください。参加と熱意に感謝します！ **Attendance Policy: --->** 以下の日本語 * We're excited to have you join our events and appreciate your commitment to learning and growing together. To ensure a productive and enjoyable experience for all participants, please take note of our attendance policy: 1. **Punctuality:** Please arrive on time for scheduled events. Late arrivals can disrupt the flow of the event and may miss important information. 2. **Language Commitment:** If you sign up for language-specific sessions, such as Japanese conversation or language exchange, we kindly request your commitment to actively participate in that language for the designated duration. 3. **Respect:** Treat fellow participants, organizers, and cafe staff with respect and courtesy. Harassment or disruptive behavior will not be tolerated. 4. **Removal Policy:** A participant who is not respectful towards other members will be removed from the group and blocked, with no warning. This point is not negotiable. 5. **Cancellation:** If you are unable to attend an event you've registered for, please let us know as soon as possible. This helps us plan accordingly and allows others to take your place if there's a waitlist. 6. **No-Show Policy:** Three no-shows (failing to attend without prior notice) may result in restrictions on event registration to ensure fairness to other participants. By attending our events, you agree to adhere to these guidelines. We aim to create a welcoming and inclusive environment where everyone can learn and connect. Thank you for being part of our community! **出席ポリシー：** 私たちは、イベントに参加していただけることを楽しみにしており、皆さんが一緒に学び成長することに取り組んでいただけることを感謝しています。すべての参加者が生産的で楽しい経験をするために、出席ポリシーにご留意ください： 1. 時間厳守：予定されたイベントには時間通りにお越しください。遅刻はイベントの流れを乱し、重要な情報を見逃す可能性があります。日本語のみのセッションは午後4時、全言語のセッションは午後4時30分開始です。 2. 言語へのコミットメント：日本語会話や言語交換など、特定の言語のセッションに登録された場合は、その言語での積極的な参加をお願いします。 3. 尊重：他の参加者、主催者、カフェのスタッフには敬意と礼儀をもって接してください。嫌がらせや迷惑行為は許容されません。 4. 退場ポリシー：他のメンバーに対して敬意を持たない参加者は、警告なしにグループから削除され、ブロックされます。このポイントは交渉の余地がありません。 5. キャンセル：登録したイベントに参加できない場合は、できるだけ早くお知らせください。これにより、他の人があなたの代わりを取ることができます。 6. ノーショーポリシー：事前の通知なしに3回のノーショー（欠席）がある場合は、他の参加者に公平になるようイベントの登録に制限がかかる場合があります。 私たちのイベントに参加することで、これらのガイドラインに従うことに同意するものとします。私たちはみなさんが学び、つながることができるように歓迎される包括的な環境を作り出すことを目指しています。コミュニティの一部としてご参加いただき、ありがとうございます！ **Note: Please stay tuned to our event page for updates and schedule changes. We can't wait to see you there and exchange languages, cultures, and stories!** 備考：更新やスケジュールの変更については、イベントページをご覧ください。そこで皆さんにお会いして、言語や文化、物語を交換できるのを楽しみにしています！

This workshop series is a **follow-up to the ESP32 Robotics workshop**, but with a different concept. Here, there will be no subject set in advance, instead **all participants are welcome to join at any point and at any level, from beginner to expert**. Beginners will be guided though the basics (C programming, how to use measurement tools, soldering, PCB design, etc…) and can get advice on what tools and kits to start with, others can come with their own projects to get help or share some knowledge. ## Requirements * Bring your own laptop (Windows, Linux or Mac) * Any microcontroller/dev kit to develop your project(s). If you are a beginner and don’t know what to buy, come and we’ll find the best starter kit for you ! * A strong desire to learn stuff, good mood and some patience !

What's up Friends! 👋 Let's meet at Le Pantin for another round of games and laughs. Games: 🎲 The pub has a fair collection of games. Feel free however to bring any of your own favorites. Food & Drinks: Le Pantin serves only drinks🍸🍺🍹, however you’re also welcome to bring your own snacks 🍟🍩🍿 to enjoy during the games. Ordering: 🤑 At least one drink is mandatory - this is how we support cool places like this! Timing: ⏱️ We kick off at 14:00, and you’re welcome to stay for as many games as you like. Joining later? Just let me know in advance in the chat so we don’t slow down the start 😊 🚦If you find yourself on the waiting list but you absolutely want to join or if you have any other question - feel free to contact me directly via the chat. 📢 Further details may be shared via the group chat or via DM 💬. Make sure to check your messages 👀 at least on the day before the event to avoid missing any mega important 🙄 announcements. 🐈‍⬛ The Friends Code: 👉 Which games are played will be agreed by the group 👉Depending on preferences and group size we usually split into several tables 👉 Got a favorite game? Bring it along or drop a suggestion in your reply 👉 Can't make it? Cancel on time so someone on the waitlist can grab your spot 👉 Don't show up (or show up at your own risk:) if you are on the waiting list. There may be no space for extra players and you risk to get disappointed. See you folks 😉

¡Ey, qué tal! ¿Crees que podrías sobrevivir solo con tu español? Vamos a ponerlo a prueba con un cafecito☕️ (o con lo que te dé la gana en el momento, ya sea una bebida o un snack ) Dónde: Leopold PDN. Este café puede ser algo difícil de encontrar, especialmente cuando llueve ️☔️, pero así empieza la aventura, ¿no? No esperes hasta estar completamente perdido—mándame un mensaje antes de empezar a maldecir Google Maps ️. ‼️️Si el clima se porta, picnic en el parque (Cinquantenaire), obvio 🌳🧺 La idea: Pides algo (¡obligatorio! ☝️) y te unes a la mesa. Empezamos con una mini intro y luego hablamos de todo: actividades, viajes, música… Y si tienes ganas, ¡jugamos a algo! Todo en español, así que ¡prepárate para la inmersión! Dependiendo de cuántos seamos, podemos dividirnos por niveles para que todos disfruten al máximo. Juegos: Nada de tableros gigantes que acaben tirando los cafés por toda la mesa. Solo juegos rápidos y divertidos (tipo UNO o Exploding Kittens ). Yo llevaré unos, pero si tienes alguno que te guste, tráelo sin miedo. Eso sí, los juegos con texto, ¡en español! ⏱ Horarios: Empezamos a las 15:00, pero si llegas más tarde, no pasa nada, te unes cuando quieras y te quedas el rato que quieras. ¿Vas a llegar después de las 15:30? Dímelo en el chat para guardarte un lugar. Lista de espera Si estás en la lista de espera pero realmente quieres venir, o si tienes cualquier duda, mándame un mensaje directo... Más info se puede compartir en el chat o por DM —asegúrate de revisar tus mensajes el día antes para no perderte nada crítico . ‍🐈‍⬛ El Código de los Amigos: Nada de formalidades – aquí venimos a divertirnos Respeto y buena onda – si no, ¡¿Los errores?! ¡Nos dan igual! Y si nos cuesta, cambiamos al inglés o mejor: 💃 ¿No puedes venir? Cancela para que alguien en la lista de espera pueda tomar tu lugar Si estás en la lista de espera, no te presentes sin confirmación. ¡Hasta luego!

Hello! This is a meet-up to play tennis from 2 pm to 4 pm on Sunday. Meeting is on the courts. The courts are booked under the name Jean-Marc. This event is for intermediate and advanced players and not organised for novice players or beginners. Please make sure to bring the exact sum of 10 € in cash. The event is non-commercial. This sum covers the cost of the courts reserved. The organizer is not there to make money out of you. Ladies are encouraged to join. If anyone wants to drop out, they should do it on Saturday morning, not on Sunday the day of the meetup, another wise it would be too late to find a replacement in time or to cancel a court in time with reimbursement. If you don't do this, you will be asked by the organizer to reimburse your participation fee. If this happens too late then those who have cancelled after Saturday morning will have to cover the extra cost for reserving the courts. In the past meetups, it happened too many times that we were an oneven number and because of that all those present had less fun to play. If you don't show up without giving a written excuse in time, the first future participation will be cancelled and you will be asked to reimburse the participation fee. If it happens too many times you will not be able to participate anymore. In case if we are an uneven number of players, then the last player (except the host of course who has to collect the money) can leave or persuade other players to play with him or her. Of course if the last player leaves, then he or she doesn't have to pay the participation fee. If this player leaves, he or she will be added on a future event by the host or organizer in the participation list if the player is far away in the waiting list. This is the advantage of leaving on a voluntary basis;-). We operate on the principle of Fair Play as we do not have umpires or referees. Any disputes or disagreements over line calls or scores should be resolved immediately on the court and, when agreement is not possible, the point or game should be replayed. To be able to replay the game, 3 players need to agree on that without manipulation of the one who disputes an entire game, anotherwise injustice could occur where in the end possibly the biggest cheater could win... This situation applies also, if the host or the organizer is involved. When one of the players still doesn't accept this compromise, then it should be reported (meetup message by preference) to the organizer or host of the meetup event. One of the consequences could be that the first upcoming event could be cancelled by the organizer for the player who doesn't comply with the compromise to play the point or the game again. If the same player does that again for a second time, then the person will see 4 of his next tennis meetups cancelled. If this happens a third time with the same player, then the player in question will be banned from all future tennis meetups with an exclusion as a final result. Whenever there is a big problem, it should be reported as well to the organizer of the group so he can, if necessary, take actions to improve the situation for all the players. Please also note that if you are the first on the waiting list, you will automatically be moved up to the attendance list if someone pulls out. So if you are on the waiting list and see that you cannot attend, please also change your status to not going. If you would like to organize a meet up either this week or next week please get in touch with me, my name is Jean-Marc. It will depend on your initiatives to create more tennis meetups per week.

Welcome to our weekly event in the upstairs room of The Sister Café, rue Chair et Pain 3, one block from the Grand Place. Please get there early enough to order your drink at the bar first. Thank you! After introductions we will collect questions from the group participants, choose one by voting then discuss it for an hour. Then most of us stay for drinks and bizarre conversations. Past questions have been wide and not confined to academic philosophy: What is a genuine friend? Is social media turning us into emotional zombies? Do we lose some of the experience of things by defining them? Are we driven by sex? Is loneliness a personal failure? Is morality relative? **Crucially, be kind and respectful and generous** in your disagreements; remember how much you personally enjoy someone else proving you wrong before celebrating your cutting counterexamples.

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.