Marketing

Most product thinking assumes you’re building a product. In a startup, you’re not—you’re building a business. In the early days of a startup, there is no product team. The founder is the product team—while also juggling sales, hiring, fundraising, support, and everything in between. Product decisions don’t happen in isolation; they’re shaped by survival, speed, and the need to get something working in the real world. In this talk, Kim Thibault shares her experience from BoardPro, reflecting on the transition from founder-led product to hiring the first product people. She’ll unpack what triggered that shift, what worked (and what didn’t), and the tension that comes with sharing product ownership between a founder and a product team. Along the way, she’ll challenge a common assumption: in a startup, success doesn’t come from the product alone—it comes from how the whole business works around it. This session will explore: * What it really means to be a founder driving product * Why great products don’t matter without a working go-to-market motion * How product thinking changes across startup stages (-1→0, 0→1, 1+) * The realities of hiring and working with your first product people * The mindsets product managers need if they want to become founders—or work effectively with oneIf you’ve ever worked in (or are curious about) a founder-led environment, this will give you a clearer view of the trade-offs, tensions, and decisions behind the scenes. **About our speaker** [Kim Thibault](https://www.linkedin.com/in/kimthibault/) is a co-founder of BoardPro, a governance software platform used by boards and leadership teams across New Zealand, Australia, and beyond. She spent nearly a decade leading product as the company scaled, navigating the transition from founder-led product to building a product team. Kim now works as a startup coach and startup director, supporting early-stage founders—particularly in B2B SaaS and product-led growth companies—to build effective products and businesses. She brings a practical, experience-driven perspective shaped by the realities of building and scaling a startup. Huge thanks to Auror for hosting and sponsoring this event! You can join the livestream here: [https://meet.google.com/pmi-iynm-ome](https://meet.google.com/pmi-iynm-ome). As always the livestream will kick off from just before 6pm. Note that the rules of our host venue means that we will send the exact location of the event to attendees on the day of the event - the venue is in the Britomart area. Those of you who have attended events at Auror before will know where it is!

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who enjoy talking to people from other countries, and those who would like to discuss international travel and culture, and who enjoy getting together for good conversations."

Over 50 CINCO de MAYO HAPPY HOUR - FLIGHTS N TACOS!!! Join us for a fun and relaxed Over 50 Happy Hour on Friday, May 1st from 5:00 PM – 8:00 PM at Giant Eagle Grandview Yard Event Center! (upper level) **Plenty of free parking**. The event center is huge! Pics are in the comments. Over 50 CINCO de MAYO HAPPY HOUR!! – Flights n Tacos Let’s join together for a fiesta! (Invite friends - we have lots of room!) • Taco Bar • Margarita and Beer tasting • Complementary chips and salsa • Margs/cocktails at the bar for purchase • Festive Band/Music Margaritas/Mexican Beer Tasting + Taco Bar: Optional - For $15.00 per person you can also get 4 Margarita or beer) Get ready for a fun evening filled with live music, great conversation, and a lively crowd of 50+ singles and friends looking to mix, mingle, and enjoy the night. Whether you come solo or with friends, you’ll quickly feel the welcoming, social vibe. Enjoy happy hour at the bar until 6 PM, or take part in the special Cinco de Mayo experience featuring margarita flights and delicious Mexican bites. It’s the perfect setting to relax, meet new people, and celebrate in style. Our private upstairs space gives us plenty of room to connect, laugh, and enjoy the energy of the night. Come when you can, stay as long as you like — the best conversations (and the most fun!) tend to build as the evening goes on. No agenda — just great people, live music, and a Cinco de Mayo celebration you won’t want to miss!

It feels like we just saw each other 🤷. Join members of the local design and UX community for our monthly breakfast. For May we’re stopping in for Rooh’s popup breakfast/cafe concept. You know someone is getting the lobster yuzu croissant, and that’s not even the prettiest thing on the menu!.

Have a small business? Ever wish you could just ask some questions around how to grow your business, get more customers or just know what the freak you are doing with sales? Now is your chance!! Every month we are hosting the "Ask an Expert" at the Columbus Metro Library, Main campus. I will be there to answer your Sales related questions. Drop-in for sales coaching designed to help small business owners, entrepreneurs, and sales professionals sharpen their sales approach. Whether you have questions on how to refine your pitch, are looking to close deals more quickly, or are working on building better client relationships, Smashing Your Sales Goals Coaches are here to help. Drop-in to get expert insights, actionable strategies and real-time solutions to grow your business and generate higher profits. Drop-In Sales Coaching is FREE + OPEN to the public. No appointment needed. First come, first served. EPIC Learning created. Accelerate Columbus supported.

CABS Flea market - Come early to get the best bargains!!! Stay late to play your new games ...