Product Design

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

**TBA**

Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration! This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired. **New to electronics or curious about tinkering?** You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building. While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability. This session will be at the Worthington Park Library in the Olentangy Meeting Room.

**TBA**

PLEASE NOTE!!! This event will be In-Person for our very 1st Improving collab! If you know the [Columbus Unity group](https://www.meetup.com/columbus-unity-user-group/) location, we'll be at the same place. This is our 1st event and are doing a soft launch with limited attendance. 1st come 1st serve. If you want to be there and we fill up, please email me at [info@thecogg.com](mailto:info@thecogg.com) and I'll be in touch. All street parking is free on Sundays but you can also pay to park in any of the local garages. See image of [parking map here](https://drive.google.com/file/d/1Mr9_LFIggbs-0_Zd3AJTGNqEhgMf2TzQ/view?usp=sharing). \-\-\- On the last Sunday of the month, we're having our usual end-of-the-month social gathering with our GameDev Meetup meeting. There will be announcements and presentations followed by some social networking Let's continue the conversations with good vibes and friends. All are welcomed from all ages and backgrounds to this public event. If we can, we'll be streaming or uploading the video later via our COGG YouTube channel here: [https://www.youtube.com/@TheCOGG/streams](https://www.youtube.com/@TheCOGG/streams) (Also please do subscribe if you have not done so!) No game development experience required! If you are interested in doing a 20 minute game development related presentation, please fill out our form online here: [https://goo.gl/forms/lVdTJZiNJewlPJuj1](https://goo.gl/forms/lVdTJZiNJewlPJuj1) Or e-mail us at info@thecogg.com with the following: Your Name, Company/Affiliation, Name of Your Game/Topic, Description, Tech Needs, and Your Contact. Be sure to check out our Discord for real time news updates: [https://discord.gg/NrBhuNQ](https://discord.gg/NrBhuNQ)