Scaling Agile

你有没有试过，让 AI 帮你解释 ETF、看一只股票、算退休，或者判断该不该提前还房贷？ 它说得很快。 也很像那么回事。 但理财最难的，常常不是看懂一个产品。 而是看清自己的约束：收入、家庭、税务、房贷、风险承受力，还有你晚上能不能睡得着。 这一场，我们继续用「AI 双面圆桌派」的方式，聊 AI + 理财。 我们会聊几个普通人真的会遇到的问题： * AI 能帮我们省下哪些查资料、做比较、读文件的时间？ * 为什么同样收入、同样资产的两个家庭，答案可能完全不同？ * AI 给出的投资观点，普通人可以怎么验证，而不是直接相信？ * 金融平台越来越智能之后，效率、推荐和用户保护之间怎么平衡？ * 当金融骗局从群发话术变成个性化关系，我们该如何提高警觉？ 这不是一场投资课。 也不会给个股推荐。 我们更想聊的是： AI 可以帮我们更快看懂信息，但它不能替我们承担后果。 ***嘉宾介绍*** **Melinda Hu, CFP** 加拿大 CFP 注册财务规划师，拥有 20 年中加税务与财富规划经验，专注小企业与家庭的税务及退休规划。她长期关注 AI 对财务规划行业的影响，也关注在技术快速变化的时代，人们如何重新理解财富、风险与安全感。 **Alex Luo** 资深 IT 软件架构师，15 年深耕云技术、AI 人工智能与科技金融行业。金融创业 5 年，致力于中产阶级财商教育和理财服务，关注 AI 在金融行业的应用和发展。 ***About Startup4Chinese*** Started in August 2017, Startup4Chinese's mission is to INSPIRE, EMPOWER, and CONNECT entrepreneurial minds not only among Chinese but beyond. We want to inspire your passionate entrepreneurship spirit, empower your brilliant startup idea, and connect you with your future reliable partner. We value Openness. We provide Pragmatic topics. We want to help you succeed! ***关于OneHub*** OneHub商业咨询是一家领先的加拿大咨询公司，提供商业咨询和顾问服务，帮助中小企业增长和成功。该公司以其战略咨询方面的专业知识而闻名，包括商业计划、市场研究、财务建模和数字化转型。创始人Eddie Lee有30多年企业实务经验，他注意到创业者常常面临相同的问题。OneHub团队，就是要为为初创企业或中小型企业遇到的问题提供全面解决方案。 ***About OneHub*** OneHub Business Consulting is a leading Canadian consulting company that provides business consulting and advisory services to help small and medium-sized enterprises grow and succeed. The company is known for its expertise in strategic consulting, including business planning, market research, financial modeling, and digital transformation. Founder Eddie Lee has over 30 years of practical experience in the corporate world and noticed that entrepreneurs often face similar problems. The OneHub team aims to provide comprehensive solutions for the issues encountered by startups or small to medium-sized businesses.

It's a private session. Not a group event. Some sessions and diagnostics are done in chat text format, no live call is required needed. Advanced sessions are done with the help of personal video call. __ Egyptian Initiation – Level 1 10 days in a row! 10 Initiations into 10 Channels of the Egyptian Gods. Personal purification, activation of the financial flow, and correction in the Channels of the Egyptian Pantheon. Level 1 Initiation Includes correction through all 7 chakras in the Channels of: 1. The Egregore of Egyptian Priesthood 2. The Channel of Osiris /Clarity 3. The Channel of Horus /High Victory 4. The Channel of Amun-Ra /Power 5. The Channel of Min /Sexuality 6. The Channel of Hathor /Feninity 7. The Channel of Ma’at /Purity 8. The Channel of Isis /Smartness 9. The Channel of Thoth /Wisdom 10. The Channel of Tefnut /Healing This is a deep cleansing and transformation of energy. It removes stagnation, magical impacts, internal and external blocks that prevent you from walking your Path. You receive 10 Initiations at once into the Ancient Egyptian Channels a personalized audio practice to continue developing and activating these Channels independently. Additionally, you receive a personal diagnostic session, analysis, and activation of your main goal. In honor of the Egyptian Marathon, if you register before November 17, the price is reduced by half. Receive the energy of freedom from current limitations and a new impulse for growth and transformation in your life. And one more thing — the Level 1 Egyptian Initiation will help you anchor yourself in the Egyptian Tradition and, if desired, begin working independently with your own goals and the goals of others within these magnificent energies of Inner Power and Purity. Andy Li Grand Master of the Egyptian Pantheon Instructor and Teacher of the Reiki Yggdrasil System Center Asgard

Archetypal Coaching — Activate Your Goals with Ancient Wisdom Ready to energize your goals and gain clear direction? In this weekly meetup, we work with powerful archetypes from ancient traditions to align your intention, sharpen your strategy, and ignite real momentum. 4 Sessions Per Month Tap into the power of 4 ancient traditions: • Egyptian — Strategic clarity & long-range vision • Scandinavian — Decisiveness & breakthrough energy • Greek — Harmony, inspiration & personal charisma • Sephirotic (Kabbalistic) — Deep integration & energetic anchoring. Each 90-Min Session Includes: • Group energy alignment (20 min) • Personal goal setting in the energy of the week’s tradition (20 min) • Group activation & anchoring (20 min) • Personal alanyses, archetypal insights & support circle (30 min). What You’ll Gain: ✓ Mental clarity & motivation ✓ Energetic support for your path ✓ Clear, inspired next steps ✓ A deeper connection to purpose. When: Every Sunday afternoon 4-6pm Fee: $50 CAD per session (Limited spots available) Facilitator: Andrey Litvinov — Business Coach, Psychotherapist, Grand Master of Reiki Yggdrasil To Reserve Your Spot: Pre-registration required via WhatsApp or Telegram Message: t.me/AndyTherapist WhatsApp: +1 437 606 6502

**Calm Beltline Trail Walk: Caledonia Station to Davisville Station** Join us for a relaxed, no-pressure walk along Toronto’s Beltline Trail, from **Caledonia Station to Davisville Station**. This route follows part of the old **Toronto Belt Line Railway**, a former rail corridor that once looped around midtown Toronto. Today, much of that railway space has been turned into a peaceful linear trail, connecting neighbourhoods through tree-lined paths, quiet residential areas, bridges, and green spaces. The Kay Gardner section of the Beltline is especially meaningful because local advocates helped protect the old rail corridor from private development and turn it into a public trail and park. We’ll start near **Caledonia Station** and walk east along the York Beltline and Kay Gardner Beltline Trail toward **Davisville Station**. The route is mostly flat and follows a calm, easy-to-navigate path. It’s a nice mix of city and nature: trees, open trail sections, quiet crossings, and little reminders of the railway history along the way. As always, this is a low-pressure walk. You’re welcome to chat, walk quietly, or move between the two. There are no icebreakers, no networking, and no expectation to socialize in any particular way. Just showing up and being present is enough. **Date:** Sunday, May 31, 2026 **Time:** 2:30 PM – 4:30 PM **Meeting point:** Caledonia Station Main Entrance ([The Eglinton Ave West Exit](https://maps.app.goo.gl/NYVTYdDcK7sxHDiC6)) **End point:** Davisville Station **Route:** Caledonia LRT Station to Davisville Station via the Beltline Trail ([https://maps.app.goo.gl/z41TLM6DjPvMVcTP7](https://maps.app.goo.gl/z41TLM6DjPvMVcTP7)) **Distance:** About 7.5 km **Pace:** Comfortable walking pace, with short pauses as needed Please arrive a few minutes early so we can start walking at **2:30 PM**. ### What to wear Wear comfortable shoes suitable for a longer city trail walk. The route is mostly flat, but we’ll still be walking for around an hour and a half, so comfort matters more than style. We’ll finish near **Davisville Station**, so it will be easy to head home by TTC afterward. Looking forward to a calm Sunday walk together.

[Toronto Climate Film Festival](https://www.tcff.ca/) and [ClimateFast](https://www.climatefast.ca/) present: **Emergence: Women In The Storm** **Sunday May 31, 2026 – 6:30-9pm** Doors open @ 6:30 pm. Screening starts @ 7 pm. Join acclaimed directors Nova Ami and Velcrow Ripper at the Toronto premiere for a Q&A to discuss ‘wisdom from the storm’ — how finding your community is one of the best ways to prepare for emergencies. Presented by The Toronto Climate Film Festival and Climate Fast. Doors at 6:30pm, screening at 7:00; Q & A to follow moderated by legendary feminist activist Judy Rebick. Trailer: [https://www.youtube.com/watch?v=6ytX_0KiQnM](https://www.youtube.com/watch?v=6ytX_0KiQnM) Tickets: [https://cool.world/event/emergence-toronto-premiere/](https://cool.world/event/emergence-toronto-premiere/) (Your Meetup RSVP will not get you a ticket!) About the film: Climate change is here. As heat domes, atmospheric rivers, and wildfires reshape our world, how do we protect what matters most? EMERGENCE: Women in the Storm goes beyond the headlines to explore how women are navigating climate emergencies. Recent disasters, including the wildfire that burned the town of Lytton to the ground and the devastating floods in the Fraser Valley, are seen through the eyes of survivors, while emergency responders and community organizers provide perspectives on preparing for – and moving beyond – the worst. Meghan Fandrich’s reflective readings from Burning Sage: Poems from the Lytton Fire, written after losing her town to the blaze, are woven together with stories of healing, resilience and hope in the face of an uncertain future. Intimate and beautifully crafted, the film offers insights on how to live in this new reality, finding ways to carry on without giving up. Website: [https://emergence.film/](https://emergence.film/)

Address: 2245 Kennedy Rd unit 5, Scarborough, ON M1T 3G8 Tired of “casual dating” that goes nowhere? If you’re between **25–45**, living in the GTA, and genuinely looking for a relationship that could lead to **marriage**, this event is for you. Join us for a relaxed **Afternoon Tea Social** in Scarborough — a warm, low-pressure way to meet like-minded people in person. This is not a traditional speed dating. This is not a loud party. And it’s definitely not for people who are “just browsing.” Instead, it’s a curated, small-group gathering for those who are ready to date seriously and build something real. ### ☕ What to Expect * A cozy afternoon tea setting * Guided conversations led by a host * Small-group rotations (so you actually get to talk) * A mature crowd with clear intentions * A chance to meet Chinese or Chinese-friendly singles (international students, immigrants, and second-gen) ### ✅ Who This Is For * Ages **25–45** * Chinese singles, or those interested in dating/marrying Chinese * People who are emotionally mature and relationship-ready * Those who hope to get married within the next 1–2 years

**Volleyball Foundations 3 — Connect Your Skills & Play with Confidence (15+)** Ready to move beyond isolated skills and start playing with flow and purpose? Volleyball Foundations 3 is designed for players who are ready to connect their techniques and develop real game awareness in a team setting. In this progressive clinic, you’ll focus on integrating your skills into live, rally-based play: • **Reading the Ball:** Anticipate trajectory and react earlier to stay one step ahead • **Defense:** Improve footwork, positioning, and overall court coverage • **Attacking:** Learn the 3-step approach and develop controlled, effective hits over the net You’ll also begin to understand the rhythm of the game through continuous play. Sessions emphasize “wash drills” and extended rallies, helping you stay engaged, make decisions under pressure, and build confidence during longer points. Players will be introduced to the **6-Up defensive system** and develop strong on-court communication skills to navigate fast-paced, unpredictable situations. *** **Who This Clinic Is For:** • Players who have completed Volleyball Foundations 2 or have a strong base in passing, setting, and serving • Players ready to develop game awareness, teamwork, and rally consistency • Athletes looking to feel more confident playing in game-speed environments *** **Location:** Miles Nadal JCC — 750 Spadina Ave. (enter through Spadina doors) **Format:** Group instruction led by an experienced, supportive coach **Registration Required in Advance** RSVP’ing on Meetup does not reserve your spot. [Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=yQ90BGe) ☎️ Or call 416-924-6211 ext. 0 *** **Early Bird Discount:** Register by April 26 at 10 PM to receive **10% off** sessional registration. *** **Why Join?** • Learn to connect skills into fluid, game-like play • Improve decision-making, timing, and court awareness • Build confidence in rallies through continuous, high-energy gameplay • Develop communication and teamwork within a structured system Take the next step toward real gameplay—where skills come together, rallies get longer, and confidence truly starts to show.

### An Invitation For You A 6.5 Hour, clinically designed reset for high-responsibility professionals — with guided practices, meaningful dialogue, and a full multi-course meal. For executives, clinicians, educators, managers, HR leaders, and high-responsibility professionals who carry visible and invisible load — and need more than another wellness webinar. ##### **Individual Ticket: $349 + tax** https://daretoretreat.co/product/leadershipreset2026/ #### What Happens During the 6.5 Hour Leadership Reset This is not a panel you sit through and forget the next day. The experience moves intentionally between learning, embodied reset, nourishment, and integration — so participants don’t leave emotionally spun out. **The experience includes:** * **Arrival and Grounding Welcome** A guided transition from workplace pace into psychological space. * **Opening Reflection** Structured time to slow down, settle, and reconnect with internal cues. * **The Mental Beauty Framework** A clear, professional approach to sustainable self-leadership rooted in clinical practice and real workplace realities. * **Guided Nervous-System Reset Practices** Breathwork, visualization, or sensory grounding designed to reduce overload and restore emotional steadiness. * **Insight Session: The Psychology of Burnout** Exploring patterns such as over-responsibility, perfectionism, emotional labour, compassion fatigue, and the pressure to “stay strong.” * **Applied Reset Practice** A practical ritual or tool participants can repeat in daily life and at work. * **Full Multi-Course Meal** A curated dining experience woven into the reset, reinforcing slowing down, receiving, and replenishing. * **Integration Circle and Closing** Reflection and anchoring so insights land — not just intellectually, but emotionally. #### What This Experience Is Workplace demands are rising, burnout is accelerating, and leaders across Canada are carrying more emotional, cognitive, and relational responsibility than ever before. Traditional wellness initiatives — short talks, apps, and one-off perks — are no longer enough. **Dare to ‘*Re-Treat*’: The Leadership Reset Experience** is a **clinically grounded, psychologically safe, in-person experience** designed to help high-responsibility professionals **pause, regulate, and recalibrate** — without checking out of real life or pretending one night fixes systemic pressure. This is not a traditional conference or wellness workshop. It is a **structured leadership reset** that blends evidence-informed teaching, guided nervous-system practices, shared reflection, and intentional nourishment. Participants don’t just feel better for a moment. They leave **more grounded, clearer, and steadier** — with tools they can actually use.

We are hiking at Scotsdale Farm with Debbie McDermott and Bohdan Bilyj. This is a Level_2 Bruce Trail hike with lots of woods, and some lookouts. We expect around 14km with a few hills. **Directions** 1. Exit Highway_401 at Trafalger Road (Exit_328), and go north. 2. After you pass through Georgetown, you will come to a T-intersection, which is Highway_7. Turn left. 3. After three and a half kilometres, fork right back onto Trafalger Road. 4. Continue north about 1.6_kilometres, and look for the sign. Google Maps: [13807 Trafalgar Rd, Georgetown, Ontario.](http://goo.gl/maps/EGPdsXsLuZC2) Après-hike suggestion: St. George Pub in Georgetown. Waiver Hiking is a dangerous activity; each participant agrees to assume his/her own risks. If you are new to hiking, please start with a Level 1 hike. Hike leader's decision is final. See you on the trail. ps. ps. ps. Know where you are going Paid app: Bruce Trail Map for smartphones (http://brucetrail.org/pages/trail/app) Free apps: Here's just a sample on the web: Google Fit (https://www.google.com/fit/), Runkeeper (http://www.runkeeper.com/), MyTrack (https://play.google.com/store/apps/details?id=com.google.android.maps.mytracks&hl=en), GPS Essentials (https://play.google.com/store/apps/details?id=com.mictale.gpsessentials&hl=en)

Struggling with motivation and focus as you hammer away on your manuscript at home? Want to join a community of writers as we embrace the joys and pains (mostly pains) of writing together? Bring your laptop, pen & paper, old-school typewriter, or futuristic writing gadget, and join an enthusiastic community of science fiction and fantasy writers as we work on our current projects in the same space. The format will be similar to our online writing sprints: 30-minute blocks of focused, quiet writing time (the sprints), interspersed with breaks where we can chat, ask questions, and share our writing experiences.

Join our WhatsApp group [https://chat.whatsapp.com/F7838OJWfkiAlMEyNffVfZ](https://chat.whatsapp.com/F7838OJWfkiAlMEyNffVfZ) Welcome to beach volleyball All Level Learn and Play Event in Spanish Banks. If you never play before but want to, no worry, you can learn basic skills over here. All the equipment is prepared. This event is for come to meet new friends, improve your volleyball skill and build your team. **Only 20 spots** **If you can HOST our volleyball event, peope learn basic Skills from you. Reserve as HOST, get paid** * People will **learn basic skills and rules from** **Our Host Leon** in the first hour. * In the next hour, we will be divided into the different teams to play on the court. * People who purchase the summer pass will be put into the same team, play with your same team players and build your team. **Drop In $10** **Flash Sale 2026 All summer Pass $69** and May 17 2026 - Sep 6 2026 Sunday (No Events in Holiday or Raining) [https://www.extremelyshy.com/toronto&RAP1VF](https://www.extremelyshy.com/toronto&RAP1VF) **Book online only**, you will receive details and contact information in your confirmation email. Show your QR code to our host Natalie to verify. Legal Stuff - Liabilities, Obligations, and Responsibilities We are a group composed of volunteers. We are NOT a professional organization or pro trail guides and/or pro event organizers. However, as a group of friends and acquaintances, we will look out for each other. The organizer and any/all assistant organizers and other attendees are in no way responsible and liable for your personal safety and health state, before, during, and at any time after this event. By RSVPing "Yes", for this event, You acknowledge that you fully understand and accept the aforementioned conditions and following event attendance conditions and, you are solely responsible for your health, safety, and well-being before, during, and at any time after the event as stated previously. All attendees shall forever hold harmless the organizers and other attendees and unconditionally waive any liabilities resulting from attending and/or participating in this event

Hello everyone, Please join us for our a great afternoon with **IMPROV and ACTING in the PUB.** \*Joined by my other groups too; so we can anticipate a great afternoon \*\*Stick around after as well for our weekly traditional Sunday Dinner Party-no extra charge- others will be joining us to for dinner (optional) Event details below: Sincerely Steve Flemming (Organizer/Host) Event Details: **IMPROV and ACTING in the PUB (with Optional Dinner Party After)** This is a well organized event filled with Improv games, skits and of course lots of hilarious scenes that we will create. -A fun afternoon for all Improv enthusiasts and newbies of Improv! \*No experience required; just an open mind and a desire to meet some wonderful people, laugh and have fun! \*Joined by my other groups too so we can anticipate a fabulous turn out \-\-\-\-\-\-\-\-\- **Event Fee:** 10 dollars (Cash only) (HST is included) or e transfer in advance to [[steveflemming11@gmail.com](http://steveflemming11@gmail.com)] \*Includes Dinner Party after at no extra charge :) \-\-\-\-\-\-\-\-\-\-\-\-\- **Friendly Reminders:** **Date:** **Sunday, May 31st** **Arrival Time:** Arrive between 4:00 pm and 4:30 pm **Where to Meet us?** **Location: La Carnita - Good Fortune Bar (Main Floor)** **Address:** 130 Eglinton Ave. Toronto, ON M4P 2X9 \-\-\-\-\- **Parking Available:** \***Plenty of free street parking on Eglinton** and (Residential area south/east of venue for free) **Close to Subway Station:** \*Also just a three minute walk east from the Yonge/Eglinton subway station

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Get ready for a Picnic, this is our social and member appreciation event for the year! Feel free to bring family, but be sure to reach out with the number of attendees, so we can provide food for everyone. There will of course be food, music, games and fun! Event is held rain or shine, we have a covered shelter house reserved for the event. Agenda --- Moderators Kimberly Deal - Columbus Atlassian User Group Leader Kevin Stanley - Columbus Atlassian User Group Leader Greg Sprowls - Columbus Atlassian Community Leader Hosted By Kimberly Deal, Atlassian User Group Leader Kevin Stanley, Chief Everything Greg Sprowls, Agility Lead --- Global Partner Atlassian (http://atlassian.com) Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality. For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries. --- Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-columbus-presents-annual-columbus-ace-summer-picnic/.

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Join us for Sharp Objects by Gillian Flynn! Fresh from a brief stay at a psych hospital, reporter Camille Preaker faces a troubling assignment: she must return to her tiny hometown to cover the unsolved murder of a preteen girl and the disappearance of another. For years, Camille has hardly spoken to her neurotic, hypochondriac mother or to the half-sister she barely knows: a beautiful thirteen-year-old with an eerie grip on the town. Now, installed in her old bedroom in her family's Victorian mansion, Camille finds herself identifying with the young victims—a bit too strongly. Dogged by her own demons, she must unravel the psychological puzzle of her own past if she wants to get the story-and survive this homecoming.

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Come chat about Atlassian tools and best practices at the Reynoldsburg Sunny Street Cafe and Breakfast is on Atlassian! Let's get the day started off with breakfast with your ACE Leaders! We're always excited to talk about Atlassian Products, share our knowledge and hand out swag! Come chat with us about new product news and anything you are working on within the Atlassian product stack. This is a great opportunity to come see what we are all about, hear new business news and share with other Atlassian users your questions and experiences. We'd love to see new and old friends come out to chat and learn about Atlassian! Agenda --- Moderators Kimberly Deal - Columbus Atlassian User Group Leader Kevin Stanley - Columbus Atlassian User Group Leader Greg Sprowls - Columbus Atlassian Community Leader Hosted By Kimberly Deal, Atlassian User Group Leader Kevin Stanley, Chief Everything Greg Sprowls, Agility Lead --- Global Partner Atlassian (http://atlassian.com) Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality. Partner Atlassian --- For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries. --- Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-columbus-presents-rise-and-shine-with-atlassian-reynoldsburg-5/.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)