Outdoor Adventures

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

Join us for a two mile trail hike alongside the Brookside Trail at Blendon Woods Metro Park. This trail is largely gravel and does include some hills and stairs. Hopefully we will see some wildlife while hike this scenic trail! Join us!

We will meet next to the restrooms at the [Big Meadows Picnic Area](https://www.metroparks.net/wp-content/uploads/2022/06/HBK_Web_1980.png). They're all the way at the back of the park, and they can be found at coordinates [40°09'06.6"N 83°02'30.2"W](https://www.google.com/maps/place/40%C2%B009'06.6%22N+83%C2%B002'30.2%22W/@40.151828,-83.0423587,214m/data=!3m2!1e3!4b1!4m10!1m5!3m4!2zNDDCsDA5JzA4LjAiTiA4M8KwMDEnNDUuMSJX!8m2!3d40.1522222!4d-83.0291944!3m3!8m2!3d40.151827!4d-83.041715?entry=ttu&g_ep=EgoyMDI0MTIwNC4wIKXMDSoASAFQAw%3D%3D) (near the playground and the zip line). We'll hike about 5 miles at [Highbanks Metro Park](https://www.metroparks.net/parks-and-trails/highbanks/) on the Dripping Rock and Overlook Trails. Afterward, we'll head over to [Olentangy River Brewing](https://www.olentangybrew.com/) for drinks, coffee, or food (their Sunday [food truck](https://www.olentangybrew.com/eventsandfood) is Venezuelan and always gets good reviews). The actual address of the brewery is [303 Green Meadows Dr S, 43035](https://www.google.com/maps/place/303+Green+Meadows+Dr+S,+Lewis+Center,+OH+43035/@40.1551938,-83.0144045,17.25z/data=!4m6!3m5!1s0x8838f395cef06c97:0xe407de61b3e30069!8m2!3d40.1551765!4d-83.0124352!16s%2Fg%2F11c26jc7j9?entry=ttu). If you can't make the hike, we should be there by noon. **How to find our starting point in Big Meadows:** If you are new to Highbanks, the Big Meadows picnic area is 1.5 miles into the park just after you turn into the park off of U.S. Route 23. That is, after you enter the park, drive a mile and a half into the park. You will come to a crosswalk with a yield sign in the middle of it (this is not to be confused with the first such crosswalk you come to just in front of the Nature Center, which you arrive at maybe a quarter of a mile into the park). Just after this second crosswalk, make a left. Then make another almost immediate left into the parking lot on your left. There you will see the jungle gym and the kiddie zip line to your left. I will be just in front of the restrooms just a bit further down from the jungle gym and picnic shelter; the restroom building will also be on your left.

Hike approx 4.0 miles at approx. 18 minute mile pace. Meet in front of the Nature Center.

Let’s walk the gardens and enjoy what has spring has on display.

Hike approx 4.0 miles at approx. 17 minute mile pace. Meet in front of the Nature Center.