Web Content Strategy

Everyone has access to AI. Everyone is creating more content. The real question is **How do you create content that actually performs when everyone is using the same tools?** At this DC Marketing Tech Talks session, we’re going beyond prompts and tools and getting into what actually matters now: * How to build a content strategy that doesn’t fall into the “AI slop” trap * How AI and search engines are actually evaluating and surfacing your content * How to distribute and structure your content so it reaches the right audience and drives results **What This Session Will Cover** This session is designed as a focused, three-part experience, with each speaker taking a different angle on what it really means to create content in an AI-driven world. We’ll start with **[Tara L. Finney](https://www.linkedin.com/in/tarafinney/)**, who brings a strategic lens shaped by over two decades of building content programs across B2B and B2C. Tara will walk through how to build a content strategy that aligns with your business goals, reflects your brand, and resonates with your audience. From there, **[Stephen Hart](https://www.linkedin.com/in/iamstephenahart/)** will shift the focus to what happens after the content is created. Because even strong content fails if it doesn’t reach the right people. He’ll walk through how to structure your content ecosystem so it can be distributed effectively, reused across channels, and scaled without requiring constant output or burnout. We’ll close with **[Alex Lindley](https://www.linkedin.com/in/alex-lindley-50823437/)**, who will take the conversation into how content is actually being evaluated today. As AI becomes a gatekeeper for discovery, it’s no longer just about what you publish, but how it’s interpreted. Alex will unpack how AI and search systems read, assess, and surface your content, giving you a clearer understanding of what drives visibility in an AI-influenced search landscape. This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI. If you’re a marketer, founder, or content leader trying to figure out how to stay relevant in an AI-saturated world, this is the conversation you need to be in.

We are a group of professionals who share business strategies, refer business, and act as a sounding board to our members. Our business group is Clifton/Fairfax-based. We meet on the third Wednesday of the month. We start every meeting with informal networking and then move to the more formal agenda of the day. The agenda includes the topic of the day, discussion of the topic, then business needs and wants, and finish with success stories. We are looking for experienced business professionals and business owners who see value in networking with like-minded professionals and are dedicated to growing their business and helping other group members grow theirs. If this is you, we'd love to connect!

Do you know how to protect what feeds us? What about that protection to begin with - ever thought about it? Lucky us, the April CyberTech event is here! Join us on **Tuesday, April 14, 2026,** at **Honor Brewing Company** at **42604 Trade West Dr, Sterling, VA 20166**! Want a custom name tag to enhance your networking opportunities? Register here and yours will be ready at the door: https://share.hsforms.com/12XOIQJUmSUeWF_8p8xm13Qdwxz1 Join us for an eye-opening evening with our spotlight speaker, **Kristin King, CEO of AnzenOT & AnzenSage!** In this session, **Kristin King** pulls back the curtain on the invisible systems powering our food supply and what's at risk when they're disrupted. From farm to distribution to global supply chains, she explores ***how cyber threats can ripple far beyond the field***, impacting economies, security, and daily life. Kristin is a cyber and OT risk expert focused on proptecting critical food and agriculture systems. As **CEO of AnzenOT** and **AnzenSage,** and **VP of Food Cybersecurity at CSAFI**, she brings a rare, systems - level perspective shaped by more than 25 years in technolog and environmental work. Join us on April 14 to meet **Kristin King** and dive into the effects of cyber on food and agriculture! **Agenda** 5:30 Social hour and networking begins 6:10 Welcome & RSA Recap 6:20 Spotlight Speaker - **Kristin King** 6:50 Q&A 7:00 Open Mic & Networking Continues 7:30 Adjourn

Click here to attend: [https://www.jgoot.com/livestreams](https://www.jgoot.com/livestreams) Some trips are fixed. Some trips are flexible. Some are mostly cash. Some are almost entirely points. The mistake is thinking those are different games. They’re not. In this special session, JGOOT Advisor Ajay breaks down two completely different trips booked back-to-back: • A fixed-date Hawaii family trip for five • A three-month Asia adventure starting in late February One required specific dates and limited flexibility. The other leaned heavily into optionality and points. One used a mix of cash and over 90,000 points. The other unlocked nearly $18,000 in travel for around $1,000 out of pocket. Different constraints. Different strategy. Same skillset. It’s time for: **Two Trips, Two Strategies: See What’s Possible When a JGOOTer Masters the Skillset.** Ajay will walk through how he thinks about flexibility, how he chooses when to use cash versus points, and why there’s no such thing as “a points trip” or “a cash trip” inside JGOOT. Inside this session, you’ll learn: • How to approach fixed-date travel without abandoning strategy • How flexibility dramatically increases leverage • How to decide when to deploy points and when to preserve them • How JGOOT becomes a skill you use on every trip, not a tactic you turn on and off This isn’t about showing off a big redemption. It’s not about extremes. It’s about understanding that once you master the skill, every trip becomes an opportunity. Whether you’re planning a family vacation with fixed dates or dreaming about a long-term adventure, you’ll walk away seeing exactly what’s possible when strategy compounds over time. Click here to attend: [https://www.jgoot.com/livestreams](https://www.jgoot.com/livestreams)

This training is designed for real estate agents who want to learn how to play the Agent Investor game. The goal of this training is to help you flip your income into ownership. ━━━━━━━━━━━━━━━━━ **Inventory is the lifeblood of every market.** **And whoever controls inventory controls the opportunities, the buyers, and the leverage.** How to Generate a Steady Stream of Motivated Sellers teaches you a focused, repeatable system to consistently find and serve motivated sellers—without chasing random lead-gen tactics or relying on luck. Motivated sellers create multiple pathways: traditional listings, cash offers, creative solutions, rental opportunities, and investor deals. When you know how to help people in distress, you create impact and income at the same time. In this session, you’ll learn the core framework for building predictable motivated seller opportunities using ZONE: * Zero in on your target * Own the mindshare * Nurture the list * Expand your influence You’ll also learn the highest-probability seller funnels, including: * Pre-foreclosures (homeowners who need real help and clear options) * Absentee owners / tired landlords (10+ years ownership, deferred maintenance, vacancies, tax pressure) We’ll walk through the exact steps to build your first seller ZONE: get the list, segment it, create messaging, call the list, market weekly, build relationships—and control inventory. You’ll also get a proven seller message that converts because it offers real options: * 24-hour cash offer (speed + convenience) * traditional listing (maximum price) * renovate now, pay at settlement (maximize equity with zero upfront cost) This positions you as a problem solver, not a salesperson—and one strong seller ZONE can feed your business for years. ━━━━━━━━━━━━━━━━━ **Did you miss it?** [Watch all GRID Reston event playback on YouTube](https://www.youtube.com/playlist?list=PLOTh5kxLLJI1G3VH6Pqhlhu0uTA8yrdpi) ━━━━━━━━━━━━━━━━━ **Join the GRID Facebook Community** [Join the online GRID community here](https://www.facebook.com/groups/gridinvestor) to post deals, ask questions, and connect with other investors across the globe.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

10:00 AM - Meet & Create We’ll start with networking, content creation and more. This includes BTS photos, updated headshots, and in-action shots. We’ll use both indoor and outdoor spaces as available. 12noon - Lunch + Networking After the morning session, we’ll head to a local restaurant for lunch and continued networking and conversation. If the weather is nice, we’ll be outdoors. If it rains, we’ll use the studio.