What we’re about
UXZGB exists to support the growth of UX practice through collaboration, learning, and open discussion. By offering both online and in-person events in English, we make space for a wider range of perspectives while establishing Zagreb as a regional hub for UX design excellence. Our events welcome both UX practitioners and anyone curious about human-centred design.
Our key pillars are:
- Raising UX maturity in the region through evidence-based practice, professional standards, and a human-centred mindset for teams, organizations, and broader society.
- Building a strong and supportive UX community that connects designers, researchers, product thinkers, and anyone passionate about creating better experiences.
- Fostering international collaboration by hosting all events in English to enable knowledge exchange and participation from the global UX community.
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Code of conduct is:
- Treat all members with respect and kindness.
- Keep the atmosphere relaxed, informal, and supportive.
- Ask questions freely and give others space to speak and contribute.
- No aggressive selling, spamming, or recruitment.
- Use English by default, unless the whole group is fine with Croatian.
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Supported by ❤️ www.mcknightmedia.co
📝 Suggest a topic for future talks: https://forms.gle/3AwUNCSecT7cdJhb6
🗳️ Upvote other topic suggestions: https://trello.com/b/TxfGbWFI
Upcoming events
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![[UXZGB] As Far as AI Can’t See: User Research in the Age of AI (Online)](https://secure.meetupstatic.com/photos/event/1/4/c/6/highres_531845318.jpeg)
[UXZGB] As Far as AI Can’t See: User Research in the Age of AI (Online)
·OnlineOnlineWe’re officially launching UXZGB!
Join us for our first online event where we introduce the mission, vision, and plans for building a strong, collaborative UX community in Zagreb - and across the world - as we head into 2026.
This kickoff event will feature three parts:
1️⃣ Introducing UXZGB (15 min)
Speaker: Gordon Cindrić
In this opening session, we’ll outline why the community exists, what to expect in the upcoming year, what we aim to create together and how you can contribute.
2️⃣ As Far as AI Can’t See: User Research in the Age of AI
(30 min)
Speaker: Raffaella Roviglioni
The presentation explores the key questions we should ask ourselves when conducting user research in the age of AI. It focuses on the limitations of artificial intelligence and the enduring, critical role of human User Experience Researchers in understanding people, context, and meaning.
About the speaker:
Raffaella is intrigued by the intersection between tech and people. With a solid scientific background, she brings over 15 years of experience in UX, specializing in design research and strategy. She is a part of Thoughtworks Europe, where she assists companies in crafting their products with a customer-centric approach. In 2021, she authored a book on qualitative interviews titled "Chi vuole cavalli più veloci?” (Who wants faster horses?). She plays an active role in the design communities across Italy and Europe and is a seasoned speaker at both national and international conferences.
3️⃣ Q&A and Open Discussion (15 min)
🗓️ Jan 21, 2026 @ 19:00 - 20:00 CET (Zagreb)
📍 Remote (Google Meet)
🌐 Language: English61 attendees
