What we’re about
For user experience professionals, students and those interested in learning more about: UX (User Experience), human-computer interaction, user-centered design, ethnography, usability testing, and related topics.
This group is open to anyone in the Akron, Canton, and Kent areas of Northeastern Ohio and anyone who is visiting the area.
The goal is to have a place for whatever the members are interested in (discussions, book clubs, informal training, presentations, etc.).
Visit us at www.uxakron.com.
Upcoming events (2)
See all- Moving from Product-Centric to Customer-Centric with Sean Van TyneLink visible for attendees
Moving from Product-Centric to Customer-Centric with Sean Van Tyne
Thursday, June 26th at 6:00 PM to 7:30 PM ET.
This is an online event.Join Sean Van Tyne in an insightful presentation on transitioning from a product-centric to a customer-centric business model.
- Discover how focusing on customer needs and experiences can drive market success, improve loyalty, and foster innovation.
- Learn strategies for implementing customer-centric practices, including pilot programs and governance structures, and gain insights into the long-term benefits of this approach.
Whether you're new to these concepts or looking to refine your strategy, this session will provide valuable guidance for enhancing your organization's customer focus.
Whether you're a business leader, product manager, or experience design professional, this session will provide you with the tools and knowledge needed to begin or enhance your organization's journey toward customer-centricity.
Come ready to learn how this transformation can lead to increased customer satisfaction, improved innovation, and stronger business results.
Bring your questions for discussion!
About our speaker
Author of Easy to Use 2.0: User Experience in Agile Development for Enterprise Software and co-author of The Customer Experience Revolution, Sean facilitates engaging discussions on the topics of innovation, experience design, technology, artificial intelligence, Agile development, and more. Join Sean on a journey of exploration and insights.Connect with Sean:
Contact
LinkedIn
Website
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About UX Akron
Haven't attended a UX Akron event before? This is a perfect time to get to know some amazing User Experience people, ask questions if you are interested in UX as a career, and learn about UX happenings in Ohio (and beyond). Sign up for our newsletter too!This is an online event.
- Calculating ROI in UX Research: Quantifying the Value of UX to Business LeadersLink visible for attendees
Calculating ROI in UX Research: Quantifying the Value of UX to Business Leaders
Thursday, July 24th at 6:00 PM to 7:30 PM ET.
This is an online event.Most UX professionals have never tried to estimate the ROI of their work. Very few in UX have formal education in finance, which can make concepts like ROI seem out of reach. Unfortunately, this leaves them at a disadvantage when discussing the value of UX with stakeholders who are more financially focused. Without quantifiable impact, UX practitioners miss opportunities to secure buy-in and budget for their initiatives.
Fortunately, calculating return on investment isn’t as intimidating as it seems on the surface. Once you grasp their basic structure and the specific scenarios where they can be used, nearly anyone can do an ROI calculation.
This talk will illustrate the importance and relevance of ROI calculations in UX research practices, helping you identify and understand three specific scenarios where UX professionals should calculate ROI:
1 ) Demonstrating ROI for completed UX projects
2) Estimating ROI for proposed research initiatives
3) Building a business case for UX tools and resourcesAbout our speaker: Thomas Stokes
With over a decade of experience in UX research and digital strategy, I help product and UX teams navigate complex challenges with clarity and confidence. My background in human factors and strategic consulting allows me to uncover deep user insights and translate them into decisions that drive product direction, go-to-market strategy, and digital experience design.
I've worked across industries—from healthcare and fintech to SaaS, EdTech, and eCommerce—leading research engagements that shape high-stakes initiatives and elevate user experiences. I bring not just methodological rigor, but a consultative approach that connects the dots between user needs and business goals. I'm passionate about sharing insights on how teams can move forward with evidence and intention, turning user research into a strategic advantage.
Connect with Thomas:
LinkedIn
Website
Articles
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About UX Akron
Haven't attended a UX Akron event before? This is a perfect time to get to know some amazing User Experience people, ask questions if you are interested in UX as a career, and learn about UX happenings in Ohio (and beyond).This is an online event.
