Next Meetup

An intro into CRO (Conversion Rate Optimisation)
When I talk to people about conversion rate optimisation, more often than not it's the first time they've heard of it. As such, the same questions come up regularly in discussions. This talk is aimed to give you the answers to those initial questions - what, why, when and how's. I'll show you some examples of how often simple tweaks can make dramatics results to helping you and/or client achieve their goals. Testing for the win. Emma Howes is the Data and Optimisation specialist at Springload. She's been in the optimisation space for 10 years. Originally from the UK, where she was a Conversion and UX specialist. She's worked across multiple industries, countries and major brands ”to name a few”, TSB Bank (NZ), Petplan (UK), Equifax (UK), Cigna (NZ), Foodstuffs (NZ), Trupanion (US), Esri (AUS), RAC (UK) and both Australian and New Zealand Governments. She has a real passion for optimising all things and gets a kick out of seeing the results from what she's recommended and implemented. This will be a 20 min talk with Q&As and mingling afterwards.


Level 7, 7-9 Dixon Street · Wellington

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What we're about

UX Wellington is a Meetup group that connects people, skills and ideas in the UX community. We regularly run talks, workshops and social events for the UX community in Wellington. Whether you're an experienced practitioner, a dabbler, or simply interested in the subject, we would love to have you along.

We run talks, workshops and social events for the UX community. Events are held once or twice a month, and we attempt to get a mix of evening and lunch time events to suit all lifestyles.

Twitter: @wellyux
Hashtag: #UXWellington

Our Slack channel is a great place for discussing UX, sharing job opportunities and getting to know each other.
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If you have any ideas, or want to run a session yourself, please contact us at

We also have a website, where we share resources and write-up key points from our events:

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