Axioms of Persuasive Communications - A Geometric Approach to Influencing Others

AXIOMS OF PERSUASIVE COMMUNICATIONS - A GEOMETRIC APPROACH TO INFLUENCING OTHERS

Monday June 26 6 – 8:30 PM Sofia University (http://www.sofia.edu)1059 E Meadow Cir, Palo Alto, CA 94303

NOTE: Because our sponsor – Buchalter (http://www.buchalter.com/) – believes in contributing to the startup community, the class is complimentary.

It’s a no-brainer: If you want to gain competence in persuasive communication it’s vital you understand how the decision-making machinery of the brain operates. Lacking that illumination, you’re fumbling in the dark.

A run of genuinely groundbreaking progress in neural science permits researchers to map the brain in unprecedented detail, thus opening new vistas in explaining why the brain approaches some offers, while avoiding others.

Inarguably, such advances are highly pertinent to sales and marketing. So if performing at your best is what you’re about, then attending the session is an excellent opportunity to maintain your edge.

If upgrading your communication competence has sat too long on your agenda, then seriously consider attending this workshop. By investing two-hours you’ll earn a payback stream benefiting you over your entire lifetime.

Here’s why that is not an exaggerated claim:

Because we’ve learned more about the brain in the last ten years than in all history, Influencing Others is no longer the art it was for centuries.

Instead, the principles behind communicating persuasively are precipitating into a science, making persuasion a proficiency you can readily acquire, a horizontal skill delivering value in every sphere of your life.

Imagine how much more effective your marketing initiatives would be if they aligned with science-based principles of persuasion.

Harmonizing your messaging with advances in neural science, evolutionary psychology, and behavioral economics so the outcome is in your favor is precisely what the session is about.

But don’t just take out word for it, look what many founders said (https://www.meetup.com/InfluenceOthers/about/comments/?op=all) about what they learned by attending.

If you’re an ambitious and results-driven entrepreneur, then learning to communicate persuasively is the best move you can make to assure your continued success.

And the most time-effective to pick up those ultra-essential skills is RSVP here (https://www.meetup.com/InfluenceOthers/events/240665210/).

AGENDA 6.00 - 6.30 pm - Meet & Greet (Food and drinks available.)
6.30 – 8.30 pm - Presentation (break at 7:30)
8.30 – 9.00 pm – Networking

BONUS BENEFIT:

We’ll raffle copies of books from which the class material is sourced, including such seminal works as Thinking, Fast and Slow (http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/ref=sr_1_1?ie=UTF8&qid=1432333625&sr=8-1&keywords=david+kahneman) (Nobel Laureate Daniel Kahneman (http://www.amazon.com/Daniel-Kahneman/e/B001ILFNQG/ref=sr_ntt_srch_lnk_1?qid=1432333625&sr=8-1)) , Influence: Science and Practice (http://www.amazon.com/Influence-Practice-Robert-B-Cialdini/dp/0205609996/ref=sr_1_2?ie=UTF8&qid=1432333710&sr=8-2&keywords=cialdini) (Robert B. Cialdini (http://www.amazon.com/Robert-B.-Cialdini/e/B000AP9KKG/ref=sr_ntt_srch_lnk_2?qid=1432333710&sr=8-2)), and Start with Why (http://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447/ref=sr_1_1?s=books&ie=UTF8&qid=1432611186&sr=1-1&keywords=why+simon+sinek) (Simon Sinek (http://www.amazon.com/Simon-Sinek/e/B002CB2SDC/ref=sr_ntt_srch_lnk_1?qid=1432611186&sr=1-1)). So bring your business card.

GRANTED, TWO HOURS IS A SERIOUS CHUNK OF TIME.

WHY YOU’LL BENEFIT FROM ATTENDING?

Because many of the findings referenced above are readily applicable to improving two skills vital to every startup’s commercial success:

(1) Creating Compelling Content That Attracts Attention

(2) Delivering Your Message with Confidence, Conviction and Credibility

WHAT WILL NOT HAPPEN IN THIS SESSION:

This class will not waste your time with an excursion into the obvious.

If you attend you’ll experience a distinctly different route from the one most persuasion training takes, which often boil down to exploiting what is well-known and out-of-date.

Instead, this class takes a unique approach to arming you with what you need to apply the advances revolutionizing our understanding of how the brain makes decisions.

In fact, the method is one your familiar with since it’s how you learned geometry in high school.

Following Euclid, the class proposes a handful of easily understood axioms, and from those derive several useful techniques, methods improving BOTH the appeal of your marketing message AND also your ability to command an audience.

Fortunately and not surprisingly, it turns out the same principles apply to improving both of the above skill sets, much like the same laws govern an apple falling from a tree as the moon circling the Earth.

In an interactive format, we’ll demonstrate new techniques based on recent neural science advances, findings directly applicable to improving your content as well as making you a more compelling presenter. RSVP here (https://www.meetup.com/InfluenceOthers/events/240665210/) and you’ll see these breakthrough techniques in action.

PRESENTER – Nathan Schor (https://www.linkedin.com/in/nathanschor) hosts a popular meetup – Influence Others (https://www.meetup.com/InfluenceOthers) – which advocates entrepreneurs take a neuroscience slant toward their sales/marketing because that discipline paints the shortest path between a startup's present state and its commercial success.

In the meetup, he applies recent discoveries coming out of neural science labs to the sales and marketing challenges startup teams face. Attendees gain advantageous insights helping them in two crucial ways - create strong messaging likely to gain a customer’s attention and deliver that content

Buchalter (http://www.buchalter.com/), a regional law firm with offices in Los Angeles, Napa Valley, Orange County, Sacramento, San Francisco and Scottsdale providing a full suite of business services covering all stages of a company’s growth.

VENUE – Sofia University (http://www.sofia.edu)Nestled in the heart of Silicon Valley since 1975, Sofia University is well-regarded as the home of humanistic and transpersonal psychology. Beginning 2014, the university changed its degree offering to incorporate fields relevant to the Silicon Valley, such as computer science, business and transformative education.

The Sofia difference is in its educational model: offering students not only a solid intellectual foundation, but an extraordinary opportunity for deep transformational growth and personal experience of the subject matter.