This is a group for anyone working in the pharmaceutical industry interested in learning more about multichannel marketing. Featuring presentations from channel experts from within and outside the industry members are also encouraged to share best practice, cases studies (ABPI compliant please) and we definitely encourage group discussion both at the event and in the bar afterwards.
Let's talk health! Chatbots and Voice in the Pharma Marketing Mix
Got an Alexa for Christmas? You weren't alone. Voice is big for 2019 - and that includes healthcare. Gartner report that by 2020, 30% of browser sessions won't even involve a screen. So what can our industry learn from voice, chat and dialogue?
Join us for drinks, food and networking with two presentations and a panel discussion from cutting edge experts.
18.00 - Networking/drinks/food
18.45 - Welcome
19.00 - Presentation: "Our first patient chatbot": a view from Norgine - Kym Jacks-Bryant, Global Digital Marketing Lead at Norgine and PM Awards Digital Partner of the Year 2018
In 2018 Norgine designed, implemented and launched a chatbot for UK patients taking a bowel preparation prior to colonoscopy. In this talk Kym will share the challenges, learnings and most importantly the impact this project has had on patients and how digital is viewed at Norgine.
19.30 - Presentation: "The Opportunity And Enormity Of Voice Search" Charlie Cadbury, CEO of Say It Now, a Voice and Chatbots specialist developer leveraging their enterprise Natural Language Processing expertise.
Voice today is in a similar position to mobile in 2007. At that time, people knew that the future was mobile but only the brave seized the opportunity to fly past the competition. The voice opportunity is even more pronounced: there is only one response to a voice search and the mechanics of the experience is deeply nuanced. Charlie will explain the landscape and discuss the strategies and tactics you can employ to take those first important steps; alongside examples of best practice in the health sector.
20.00 - Panel Discussion/Q&A:
20.30 - Networking/drinks
21.00 - Close
Join us: for demos and discussion to work through the challenges of a changing customer environment and expectations, and lively discussion from experts and the floor.
Share: tell others - we welcome new members.
Quick note of thanks to our wonderful hosts, WeWork, who have consistently supported us - and many hundreds of startups:
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