What we're about

This is a group for anyone working in the pharmaceutical industry interested in learning more about multichannel marketing. Featuring presentations from channel experts from within and outside the industry members are also encouraged to share best practice, cases studies (ABPI compliant please) and we definitely encourage group discussion both at the event and in the bar afterwards.

Upcoming events (1)

Let's talk health! Chatbots and Voice in the Pharma Marketing Mix

WeWork 1 St Katharine's Way

Let's talk health! Chatbots and Voice in the Pharma Marketing Mix Got an Alexa for Christmas? You weren't alone. Voice is big for 2019 - and that includes healthcare. Gartner report that by 2020, 30% of browser sessions won't even involve a screen. So what can our industry learn from voice, chat and dialogue? Join us for drinks, food and networking with two presentations and a panel discussion from cutting edge experts. 18.00 - Networking/drinks/food 18.45 - Welcome 19.00 - Presentation: "Our first patient chatbot": a view from Norgine - Kym Jacks-Bryant, Global Digital Marketing Lead at Norgine and PM Awards Digital Partner of the Year 2018 In 2018 Norgine designed, implemented and launched a chatbot for UK patients taking a bowel preparation prior to colonoscopy. In this talk Kym will share the challenges, learnings and most importantly the impact this project has had on patients and how digital is viewed at Norgine. 19.30 - Presentation: "The Opportunity And Enormity Of Voice Search" Charlie Cadbury, CEO of Say It Now, a Voice and Chatbots specialist developer leveraging their enterprise Natural Language Processing expertise. Voice today is in a similar position to mobile in 2007. At that time, people knew that the future was mobile but only the brave seized the opportunity to fly past the competition. The voice opportunity is even more pronounced: there is only one response to a voice search and the mechanics of the experience is deeply nuanced. Charlie will explain the landscape and discuss the strategies and tactics you can employ to take those first important steps; alongside examples of best practice in the health sector. 20.00 - Panel Discussion/Q&A: 20.30 - Networking/drinks 21.00 - Close Join us: for demos and discussion to work through the challenges of a changing customer environment and expectations, and lively discussion from experts and the floor. Share: tell others - we welcome new members. ************************ Quick note of thanks to our wonderful hosts, WeWork, who have consistently supported us - and many hundreds of startups: WeWork is the platform for creators. We provide the space, community and services you need to create your life’s work. To learn more send an email to [masked] or call[masked]

Past events (3)

Patient Centric Multichannel Marketing

WeWork 1 St Katharine's Way

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