Lunch-N-Learn: The Neuroscience of Decision Making

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Your success in life is a function of your ability to influence other people’s memory. People will make decisions in your favor—hire you, promote you, love you—based on what they remember about you, not on what they forget. This is why it is critical to understand how memory works.

Attend this lunch-n-learn workshop and discover how to take advantage of several counter-intuitive insights into how memory influences decisions.

Like this one: The most effective way to influence others is to recognize that memory has evolved not to help us keep track of the past, but rather to keep track of the future. Since buying decisions are made in the future, that means you must develop marketing messages that are not just memorable but spark action.

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This session with Dr. Carmen Simon (http://www.reximedia.com/about/team/) of Rexi Media (http://www.reximedia.com) promises to be especially useful because it addresses memory—a cognitive function vital for successfully attracting, acquiring, and retaining customers. Despite its indisputable significance, memory is typically not addressed in the sales and marketing press.

During the session, we will have a business card raffle and three winners will receive a copy of Dr. Simon’s book, Impossible to Ignore: Create Memorable Content to Influence Decisions (https://www.amazon.com/Impossible-Ignore-Memorable-Influence-Decisions/dp/1259584135).

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ABOUT DR. CARMEN SIMON

Carmen Simon is changing how the world communicates. A cognitive scientist, she has helped some of the world's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the co-founder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology and is a recognized expert in content design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.

BROUGHT TO YOU BY

San Francisco American Marketing Association (https://sfama.org), San Francisco Content Strategy Content Marketing Pros Meetup (https://www.meetup.com/San-Francisco-Content-Strategy-Content-Marketing-Pros-Meetup/), and The Content Wrangler (http://www.thecontentwrangler.com).