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This talk will discuss challenges that might make it hard for user researchers to look at the bigger picture and be more forward-thinking, and will show you how to change this by focusing on techniques to make user experience research more strategic. Whether you’re a solo user researcher or part of a larger team, you’ll leave with a better understanding of strategic research and practical tips on what you can start doing today for your user research to be more proactive and support informed decision making, based on users, for your product and organization.
Tricia is a software engineer and designer by training but in practice a user experience researcher with over 10 years of experience. She has worked in 5 countries across agency and client side, private and public sector and as a contractor and permanent employment. She is currently a Senior Design Researcher at FutureGov and her previous employers or clients in the UK include JP Morgan, Google, and the MOJ. Tricia’s focus is on supporting agile delivery teams to embed user research as well as making research more proactive and strategic to inform product and business roadmap and priorities.