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Brand Strategy

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Frequently Asked Questions

Yes! Check out brand strategy events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the brand strategy events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find brand strategy events near your location here. Connect with your local community and discover events within your area.

Brand Strategy Events This Week

Discover what is happening in the next few days

OneLake & Dataverse Integration
OneLake & Dataverse Integration
Working with both Microsoft Fabric / OneLake and Power Platform / Dataverse, and wondering how to get the most value from both platforms together? In this session, Jon will explore the different ways these platforms can integrate, from moving and synchronising data between environments to accessing and leveraging data across both ecosystems. The session will also touch on Dynamics integration scenarios, write-back capabilities, triggers, and other practical integration approaches. By the end of the session, you’ll have a clearer understanding of how Microsoft Fabric and Power Platform can work together to create more connected and scalable solutions. **Agenda:** 1. PBI News - Vusi Masimula 2. OneLake & Dataverse Integration - Jon Vöge **Logistics:** * Format: Hybrid (remotely and in person) * In Person: Entelect (Boardroom TBC) * Remote: Now on Teams [here](https://teams.microsoft.com/l/meetup-join/19%3ameeting_NDBhN2FmYzEtMTNmMi00ZTdhLTkzNWQtNzJiZDZmNjMyNDAw%40thread.v2/0?context=%7b%22Tid%22%3a%22e3183c89-78ae-43e0-b8a3-3eb012e5d9ea%22%2c%22Oid%22%3a%22d1186f7a-a0f7-4629-a372-0dcbfd79cf85%22%7d) (Meeting ID: 375 463 344 65, Passcode: 26Kz3t9X) * As usual, pizza and refreshments will be served for those attending in person.

Brand Strategy Events Near You

Connect with your local Brand Strategy community

Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)
Orlando Zoom Online Speed Dating
Orlando Zoom Online Speed Dating
**❤️‍🔥 Orlando Zoom Online Speed Dating** Online speed dating for Orlando locals — personality matched, hosted live on Zoom. **Register below for your age group:** - **Ages 18-32** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=find-authentic-connections-through-group-outings&ar=18-32&face_v=2.0) - **Ages 30-46** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=find-authentic-connections-through-group-outings&ar=30-46&face_v=2.0) - **Ages 40-58** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=find-authentic-connections-through-group-outings&ar=40-58&face_v=2.0) - **Ages 55+** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Orlando&groupurlname=find-authentic-connections-through-group-outings&ar=55+&face_v=2.0) **⚠️ RSVP alone won't secure your spot.** Register through your age group link below and complete the personality quiz. Places are limited. --- **How It Works** 1. **Register** – Pick your age group above and sign up. 2. **Take the quiz** – Short personality quiz so we can match you well. 3. **Join on Zoom** – Your host will guide you through every round. 4. **Get matches** – Mutual matches sent after the event. --- ✨ Your next match is one Zoom call away. 💞 ✨
Stop Guessing: A Product Person's Guide to AI Adoption
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###
Free In-Person Meeting: Healing from Trauma and Past Betrayals
Free In-Person Meeting: Healing from Trauma and Past Betrayals
This is a free, in person meeting. Burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse. Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well. Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship. Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action? Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships! Break free from self imposed limitations Here we will discuss: • How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes. • Why and how do the negative emotions of others affect you? • Why is my partner withdrawing and what can I do about it? • Why do we sometimes feel compelled to hurt the ones we love? • Fights & arguments - what's really behind them? • What underlies “corrosive criticism” or the need to invalidate self or others? • How one can stably change one’s outlook on life so they can affect positive change? • Where do compulsive destructive behaviors come from and what can be done about them? • How to form closer bonds & keep growing the relationships with the people you care about? • How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career? Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general. Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person. Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life. We look forward to having you join us! This class is sponsored by the Dianetics & Scientology Life Improvement Center of Central Ohio.
Evolve Synergy: Westerville Chapter
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Bachata Dance Classes: Beginner and Intermediate (Every Monday)
Bachata Dance Classes: Beginner and Intermediate (Every Monday)
**✅ Bachata Mondays with Todd Smith!** **👉 Beginner Bachata Class** **$15 In Advance / $20 At the Door** 7:00 pm – 7:15 pm … Registration 7:15 pm – 8:15 pm … Beginner Class **👉 Intermediate Bachata Class** **= $15 In Advance / $20 At the Door** 8:15 pm – 8:30 pm Registration 8:30 pm – 9:30 pm Intermediate Class **👉 If You Take Both Bachata Classes** **= $25 In Advance / $35 At the Door** **👉 Buy Advance Tickets Now at:** https://columbussalsadancing.com/bachata-mondays-dance-class-tickets/
Marketing Monday Networking
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)