Marketing Agility Community

Throughout 2024, we're getting together to explore how marketing connects with the wider business. Strategic integration sits at the heart of this, and we're looking forward to discussing how we can integrate our effort more effectively to deliver organisational strategy and success.

Together with our expert panel, we'll be discussing:

1. Marketing as a Strategic Lead – the 'why' and the 'what'
2. Practical routes to improve Strategy alignment – the 'how'

We'll ask:

• Does Marketing lead or follow the organisational strategy?
• How does an organisation balance Strategic Marketing v Marketing as a Service?
• How can Marketing position themselves more as a strategic lead?
• Is Marketing strategic by definition? What do we really do?

Meet the Panel:

Kathy Harper – Chief Marketing and Communications Director, Premier Health
Kathy will share her perspective on unveiling the strategic power of Marketing to accelerate organizational success
Brian Kessman - Founder and Principal Consultant, Lodestar Agency Consulting
Brian will focus on how marketing needs to be active participants in the design of organisational strategy – be it tactical or strategic – if they are to own any dimension of it
TC Gill - Transformation Lead, IT Labs & Innovation Officer at Roedan Embedded Systems
TC strongly believes that the customer is central to an organisation's strategic focus. All so that productivity, innovation and profit merge to create a healthy bottom line – with a "healthy" everything else!

Have your Say:
Contact us on LinkedIn to take part in this learning and sharing event. We can book you one of our 5-minute 'soapbox' slots to share a specific viewpoint. Think of it a bit like an 'open-mic' opportunity!

Register now to be part of this learning experience!

Our 2024 events are themed ‘Marketing within Business Agility’. We're taking a holistic look at how marketing sits within an Agile organisation, shifting our viewpoint beyond the team to how we integrate our effort more effectively to deliver organisational strategy and success.

In this event, panel member Anthony Coppedge will be sharing how the most impactful creative ideas at IBM come from the people doing the work more than from the people leading the work. For Anthony, asking better questions is important so that 'ideation leads to practical activation'.
Delivery Lead at T&Pm Graham Cassidy will share his experiences of working with Agile clients, and talk through real examples of giving creatives the space they need but in an agile setting.
Agile Coach Hamish McMinn will be offering us perspectives from the world of engineering, including innovation in the automotive industry.

The event will split into 2 sections

1. Exploring Culture and Creativity – the 'why' and the 'what'
2. Practical routes to improve Culture for Creativity – the 'how'

We’re also opening up our events to contributors. If you would like to offer a viewpoint in one of our ‘soapbox slots’ ( max 5 minutes timeboxed slot to contribute a view for discussion), please contact us on LinkedIn, on Meetup or by email. (We’ll acknowledge your offer, so if you don’t hear from us the message may not have got through.)

Register now to be part of this learning experience!

Our 2024 events are themed ‘Marketing within Business Agility’. We’ll be taking a holistic look at how marketing sits within an Agile organisation, shifting our viewpoint beyond the team into how an Agile approach allows us to integrate our effort more effectively to deliver organisational strategy and success.

We’re opening up our events to contributors. Let us know if you’d like to be part of:

• an expert panel, or
• if you would simply like to offer a viewpoint in one of our ‘soapbox slots’ ( max 5 minutes timeboxed slot to contribute a view for discussion).

This event will split into 2 sections

1. Exploring Experimentation and Data – the 'why' and the 'what'
2. Practical routes to improve Experimentation – the 'how'

Contact us to take part in this learning and sharing event on Experimentation and Data. You can do that on LinkedIn, on Meetup or by email. (We’ll acknowledge your offer, so if you don’t hear from us the message may not have got through!)

Register and/or offer to contribute now to be part of this learning experience!

Through 2024, we're taking a holistic look at how marketing sits within an Agile organisation, shifting our viewpoint beyond the team into how an Agile approach allows us to integrate our effort more effectively to deliver organisational strategy and success.

This event will split into 2 sections

1. Exploring Customer Centricity – the 'why' and the 'what'
2. Practical routes to improve Customer Centricity – the 'how'

Panel members for this event include:
Sheetal Thaker, founder of formAgility. Sheetal will be highlighting why customers should be at the heart of everything we do.
Alan Annis, co-founder of one of the fastest growing companies in the U.S! He'll share the role a customer centric culture played in that.

Register now to be part of this learning experience!

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Have your Say!

If you would like to offer a viewpoint, book a ‘soapbox slot’ ( max 5 minutes timeboxed slot to contribute a view for discussion).

Contact us on Meetup or LinkedIn to take part in this learning and sharing event on Customer Centricity. (We’ll always acknowledge your offer, so if you don’t hear from us the message may not have got through!)