Next Meetup

Pricing Optimization: Why is price planning essential to profitably scaling?
During this hand’s-on FREE workshop, we’ll identify the 4 cardinal rules of pricing, discuss how to key elements of your price optimization experiments, explore how reference pricing from competitors affect customer perceptions, analyze startup pricing paths, and assess 3 types of pricing experiments (A/B price testing, T-shirt price testing, Limit price testing). By testing your startup pricing plan prior to scaling, you’ll have confidence in your product’s optimal price point and know how to run price experiments without offending your customers. If you’re uncertain whether your pricing strategy is maximizing your revenues, this meetup will teach you how to avoid common pricing mistakes and optimize your product pricing to profitably scale your startup. Topic: Pricing Optimization Essential question: Why is pricing optimization essential to profitably scaling without losing customers? Objectives: Learn pricing design techniques and how to find the best price to attract the most profitable customers. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, December 6th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: This meetup is part 10 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. For new members, we offer free online access to an overview of our past workshops. In less than 2 hours, you’ll be able to catch up and feel part of the community while also being able to contact us directly with any questions that you may have. The link is here, in case you’re interested:

Houston Technology Center

410 Pierce St · Houston, TX

What we're about

The Houston Lean Startup Circle conducts FREE monthly workshops to help entrepreneurs learn and apply lean startup principles using the Founder’s Journey Framework* by LeanMastery. The Founder’s Journey Framework helps first time and struggling founders avoid mistakes that cost time and money.

Come join us to learn, work, and get help as you strive to make products that customers want.

For new members who are actively working on their own startup or are trying to figure out the best way to get started, we offer FREE ONLINE ACCESS to an overview of the Founder’s Journey Framework. You can learn more about LeanMastery and register for FREE access here (

You can also learn more about the Founder’s Journey Framework, including the Essential Questions, Learning Objectives and Mastery Skills Gained, by clicking here (

This is not a group to promote general entrepreneurship through story telling or get-rich-quick schemes. This group is for people who are pursuing the American Dream of building their own thriving business by introducing new products and services that deliver extraordinary value to their customers.

Check out Lean Houston's Startup Resources at (

* Founder’s Journey Framework (TM), developed by Stephen White, and Shafique Pappa on behalf of LeanMastery, is based on the works by Eric Ries (, Steve Blank (, and Bill Aulet ( as well as Stephen and Shafique’s collective experience starting multiple successful businesses and having coached hundreds of founders on their startups.

The Lean Startup is a trademark and service mark owned by Eric Ries.

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