Consulting Groups Sydney

LTP Events: Perfect vs Possible: How Real Product Decisions Get Made

**Perfect vs Possible: How Real Product Decisions Get Made** A fireside chat with Dovetail CEO Benjamin Humphrey, hosted by Brainmates CEO Adrienne Tan LTP Events is back — this time with an evening designed for thoughtful discussion, honest reflections, and meaningful connections within Sydney’s product community. At the heart of the night is an **insightful fireside chat** between Benjamin Humphrey (CEO, Dovetail) and Adrienne Tan (CEO, Brainmates), exploring the tension every product leader knows well: *perfect vs possible*. Expect real stories, practical wisdom, and candid perspectives on how product decisions actually get made — not the textbook version, but the human one. Surrounding the conversation is what LTP does best: a relaxed, no-pressure space to connect with fellow product folks who understand the realities of the work. Just good people, shared experiences, and conversations that continue long after the chat ends. **Evening timeline** * **5.30 – 6.00pm:** Arrive, grab a drink, and start networking * **6.00 – 6.30pm:** Fireside chat * **6.30 – 7.30pm:** Networking, conversation, and connection We’ll have light food and drinks covered — all we ask is that you bring your curiosity and positive vibes. **Plus!** Everyone who attends goes into the draw to win **2 free tickets to LTP 2026**. Simply show up, connect, and you could be heading to Australia’s best product conference next year. How good is that? We’re excited to be hosting this edition with our friends at **Dovetail**, creating a welcoming, light-hearted environment to unwind, meet new people, and strengthen our local product community. Click **‘Attend’** if you’re keen so we can plan for you — and don’t stress, late cancellations are okay. Looking forward to seeing you there.

North Sydney Public Art Trail: 20 Sites of Cultural Significance

**NOTE:** This event is posted on multiple Meetup groups. **ABOUT:** Explore 20 sites of cultural significance recommended by the North Sydney Council on Sunday, February 22 - across Milsons Point, Lavender Bay and Kirribilli. Stops on this route will include Luna Park, Wendy's Secret Garden (created by Wendy Whiteley, the former wife of the renowned artist Brett Whiteley), First Nations design at the Coca Cola Place, the statue of St. Mary MacKillop (known for her work with the rural poor), historical landmarks and multiple site-specific installations in the North Sydney CBD. All welcome to this exciting, educational tour! Come along if art is especially new to you. Don’t forget to exchange numbers with group members and make new friends! **MEETING TIME:** 11:00 – 11:15 AM. **MEETING POINT:** Outside Milsons Point Train Station, at the Alfred Street entry/exit. **START AND PROGRAMME:** We will begin at 11:15 AM, moving towards Luna Park, then walking north. Short midway break for those who may want drinks/snacks. **END:** We will end by 2:15 PM on Olympic Drive. Short walk back to Milsons Point Train Station. You can wait for more chatting with group members in a café, if interested. **PRICE OF TOUR:** Please pay $20 by cash on arrival. Or you could transfer the amount to: Account Name: Elucidaction Pty Ltd St. George Bank Account Number: 433 012 445, BSB: 112-879 Please send a copy when you make the payment. **IMPORTANT:** * Please check transport in advance. Make sure you sleep well the night before, and leave home early enough in the morning so you can reach the meeting point on time. * Remember to have a good breakfast before arriving which can keep you going during the early afternoon. * Please message if you are running late. * Stay with the group at all times. You are expected to be "present" and socialise with other attendees - please do not talk on the phone to somebody else unless it is urgent. * Please inform the organiser if you want to leave before the end of the walk. * Wear comfortable shoes, a hat or cap, sun protection. Please bring a water bottle and an umbrella. * No additional compulsory costs beyond $20. Drinks and snacks are optional – you may also bring your own. * Photos of the group will be clicked and may be posted on Meetup and the organiser’s social media platforms. Attendees who do not wish to be photographed must inform the organiser before the tour begins. * Please update your registration if you are unable to make it to the event. **CONTACT:** Call, text or WhatsApp Tulika at 0402 820 272 if you have any questions. Having lived across India, Thailand, the UK, Canada and Australia, Tulika is an Art and Culture Consultant and founder of the art publication + art consultancy: [https://onartandaesthetics.com/.](https://onartandaesthetics.com/) You can also connect with her on Instagram: [https://www.instagram.com/tulikabahadur/.](https://www.instagram.com/tulikabahadur/) Email: tulikabahadur[at]gmail[dot]com. For updates on Sydney events, you are welcome to join the WhatsApp group "Sydney Art & Culture Events & Tours": [https://chat.whatsapp.com/BttDzLCa2TTFa2te1Q1FkZ?mode=hqrt1.](https://chat.whatsapp.com/BttDzLCa2TTFa2te1Q1FkZ?mode=hqrt1.)

GDG Sydney Meetup March 2026

GDG Cloud Sydney is back for a meetup this March!  Join us for an evening of exciting technical talks, community connections, and knowledge sharing. 📍 New venue for this event — please double-check the location before coming. Come Hire! The meetup allocates 10 minutes to people seeking technical jobs or with open roles at their company. If you’re hiring or job hunting, this is your chance to connect with the community. 👉 This meetup is in-person only. There are no plans to stream the event. Partners This meetup is organised in partnership with The Institute of International Studies (TIIS). The platform was conceived not only as a place for students to develop career-ready skills and competencies but also as a space where they could nurture attributes that would enrich their life experiences as engaged and contributing citizens. They have academic programs that are meticulously designed to align with the ever-evolving needs of various industries. TISS graduates emerge equipped with the essential tools and knowledge needed to confidently enter the workforce. Dented Code teaches coding skills that you need to become a full-stack developer and help you advance your career, pursue your dream job, or enjoy the freedom of life as a freelancer. – Learn more on their website. We will also give out two 1-year subscriptions from JetBrains to any of JetBrains' IDEs and two programmable event tickets in a raffle. Winners can choose from tools like IntelliJ IDEA Ultimate, PyCharm, WebStorm, Rider, and more. Talks Talk 1: How to use Gemini to search and bag your first or next tech job In this era of AI and agents, to stay ahead of the competition in this difficult job market, you must leverage AI tools, even for your job search and interview preparation. While you should not use AI to cheat in the interview, you should use it to search for and find the right roles and to research the company, so you can better prepare yourself and increase your chances of getting the job offer. In this talk, you will learn how to use Gemini and other tools that use Gemini in the background to get a fair advantage when you search for your first or next tech job. You will also learn more about the hiring process and interview stages, and get useful tips to help your application move into the top 20% of applicants. In this demo-filled talk, you will pick up how to use Gemini deep research, guided learning, live share (for on-demand interview preparation), and Notebook LM to your advantage. Be smart: let AI (Gemini) do the hard work so you can get the desired outcome without outsourcing the thinking. What you’ll learn: Gemini Deep Research: How to use Gemini to sniff out the roles that actually fit your stack. The Power of NotebookLM: Organizing your interview prep and research about the company. Live Share: Using AI as a mock interviewer that actually gives helpful feedback. Guided Learning: learning something step by step in bite-sized pieces The Golden Rule: Let AI handle the heavy lifting and data crunching, but never outsource the actual thinking. About the speaker — Geshan Manandhar Geshan is a seasoned software engineer with over 17 years of software engineering experience. Currently, he serves as a technical lead at Safewill in Sydney, Australia. He is a language-agnostic software engineer who believes the value provided to the business is more important than the choice of language or framework. With a keen interest in REST architecture, microservices, agile software engineering, and serverless, he has spoken at tech conferences in the Middle East, Europe, the United States, and Australia. He is actively involved with the developer community and is a Google Developer Expert (GDE) for the Google Cloud Platform (GCP). He is a Docker Captain, too. Blogging since 2007, he has a well-maintained tech blog, where he shares his views and ideas. Talk 2: AI Engineering on Databricks: The Back to Front Databricks Intro AI and data engineering were the hottest jobs of 2025 — full of excitement, confusion, and more than a few failed projects. One thing is clear: the genie is out of the bottle, and the demand for solid data and AI engineering isn’t slowing down. So how do you ride this wave and actually build a career in it? In this session, we'll try to navigate that. About the speaker — Anoj Shrestha Anoj is a seasoned data professional with over five years of consulting experience in big data engineering and architecture, specialising in the Databricks platform. He’s passionate about helping organisations unlock the value of their data — from choosing the right strategy to executing with clarity and staying focused on what matters. Event Schedule 5:30pm - Event doors open 5:45pm - Introduction and hiring connect (5 mins for each group, every participant gets up to 1 min) 6:00pm - Talk 1: How to use Gemini to search and bag your first or next tech job — Geshan Manandhar 6:45pm - Talk 2: AI Engineering on Databricks: The Back to Front Databricks Intro — Anoj Shrestha 7:15pm - Raffle for 2 JetBrains IDE licenses and 2 programmable tickets 7:45pm - Event end Agenda --- Hosted By Shital Shrestha, Community Organiser Rohit Maharjan, Community Organiser Hi, I’m Rohit, a dedicated software engineer with 2 years of experience and a keen interest in transitioning to a DevOps role. I have a strong background in building digital solutions using PHP, JavaScript (React.js), and MySQL. My passion for cloud technologies and continuous integration/deployment (CI/CD) drives me to further develop my skills in DevOps. I am eager to leverage my development experience and cloud knowledge to contribute to a dynamic DevOps team. Sajan Shrestha, Community organiser Shasanka Acharya, Community Organiser Ryan Snowden, Community Organiser Katharine Russell, Software Engineer Gary Lou, Community organiser Kunal Ostwal, Luke Moody, Founder Russal Arya, Community organiser Roshan Ghale, Community organiser A passionate Software Engineer skilled in JavaScript, React, Node.js, as well as Salesforce Development. Currently I am working as a Software Engineer at Practifi. --- Partners Dented Code (https://dentedcode.com) At Dented Code, we have developed an innovative coding Bootcamp approach to empower candidates with cutting-edge technology and skills to thrive in the Australian multi-billion-dollar digital economy. In 2021, Dented Code began transferring its programming skills to students through BootCamp courses, in-school workshops, community upskilling initiatives, and online tutorials. Through Dented Code’s BootCamp, students get equipped with in-demand coding and web development skills. JetBrains (https://www.jetbrains.com) At JetBrains, code is our passion. Ever since we started, back in 2000, we have strived to make the strongest, most effective developer tools on earth. By automating routine checks and corrections, our tools speed up production, freeing developers to grow, discover and create. Our Mission We make professional software development a more productive and enjoyable experience. The Institute of International Students (https://www.tiis.edu.au) --- Complete your event RSVP here: https://gdg.community.dev/events/details/google-gdg-cloud-sydney-presents-gdg-sydney-meetup-march-2026/.

Navigating Difficult Conversations - A Repeatable Framework (Online)

**Navigating Difficult Conversations - A Repeatable Framework** This professional development workshop supports HR professionals, People & Culture teams, business owners, managers and people leaders to strengthen how they approach difficult workplace conversations using a clear, repeatable framework. The workshop introduces a structured method for preparing, conducting and reflecting on difficult conversations at work. The framework can be applied across a wide range of workplace situations and refined over time as participants build experience and confidence. Rather than relying on instinct, personality or a single communication technique, the framework provides a consistent foundation that can be adapted to different people, roles and contexts. This reduces inconsistency and uncertainty while supporting effective communication and psychosocial safety in the workplace. Participants explore why similar workplace issues can result in very different outcomes depending on how conversations are approached. Through facilitated discussion and real-world examples, the workshop examines what has been shown to work in practice and where conversations can unintentionally escalate. During the workshop, participants apply the framework to a real difficult conversation they are preparing for, or reflect on a conversation that has already occurred. While the focus is on workplace situations, the framework is transferable and may also be applied to other high-stakes conversations where clarity, respect and accountability matter. The emphasis throughout is on building practical communication capability, equipping participants with an approach they can adapt to their own style and draw on when managing people or supporting others through challenging conversations. This approach is particularly valuable for HR resources and in workplaces without a dedicated HR function, where managers and business owners are often required to navigate difficult conversations alongside other responsibilities. **About the presenter:** This workshop is presented by Phyllis Peterson, a lawyer and accredited workplace mediator with over 25 years experience supporting people and organisations across Australia through difficult conversations, conflict escalation and psychosocial risk matters in diverse workplace settings. The session includes live Q&A. **Learning outcomes:** \- Understand the relationship between difficult conversations and change\, including how conversations form part of broader workplace change processes\. \- Identify when a conversation is a difficult conversation\, including recognising common challenges that arise in people management discussions\. \- Understand why preparation and strategy matter when approaching difficult workplace conversations\. \- Apply a repeatable\, step\-by\-step framework to prepare for difficult conversations in a structured and consistent way\. \- Approach difficult conversations with greater confidence and clarity\, supporting fairness\, consistency and appropriate documentation discipline\. \- Identify considerations relating to the pros and cons of having a difficult conversation\, including whether and when a conversation should occur\. \- Identify factors that can influence how a difficult conversation unfolds\, including context\, timing and roles\. \- Understand how triggers and escalation risks can affect workplace conversations\. \- Apply the repeatable framework to prepare for a real difficult workplace conversation\." **What you will take away:** \- A practical\, repeatable framework for difficult workplace conversations \- Greater awareness of triggers and escalation risks \- Clear guidance on how to prepare for difficult conversations \- Increased confidence when addressing sensitive issues \- Greater clarity about whether and when to have a difficult conversation **Who Should Attend:** This workshop is suitable for people who regularly need to navigate difficult workplace conversations, including: \- HR Managers and Senior HR Advisors \- People & Culture Leaders and HR Business Partners \- Business owners and SME leaders \- Managers and supervisors with people responsibility \- Team leaders and emerging leaders \- Workplace relations and employee relations practitioners \- WHS and psychosocial risk stakeholders In addition to HR, the workshop is designed for people who manage workplace issues as part of their role, including business owners and managers who are balancing HR responsibilities alongside their core work. No formal HR background is required. **CPD Information:** \- 2\.0 structured learning hours Suggested competency areas this workshop supports: \- Effective workplace communication and feedback \- Managing difficult conversations and conflict \- Coaching and supporting managers and people leaders \- Psychosocial safety awareness and risk reduction \- Structured approaches to people management conversations **Certificate:** Participants receive a Certificate of Completion upon attending the full workshop. The content is designed to support continuing professional development for HR and People & Culture practitioners, and may be used to record CPD hours with relevant professional associations, subject to individual requirements. Participants are responsible for confirming applicability to their own CPD obligations" **Earlybird price $180 plus GST (PROMO Code: MEETUP50 - $50 off) until 18 Feb 2026.** **To purchase your ticket navigate to:** [Your Mediation Workshops](https://yourmediation.com.au/workshops-ndc-everyone-215380-829801) **Visit us at: [www.yourmediation.com.au](https://yourmediation.com.au)** Got questions? Contact us at info@yourmediation.com.au or book a 15 minute Q&A **[here.](https://yourmediation.com.au/contact)** **What Happens After I purchase my ticket:** Once you register, we’ll get in touch to provide details for your online session.

Raphael Gonzalez/Sophie Greenfield: Aspects of UX design

Welcome Back CCX Sydney to our Events for 2026 from myself, Lydia, Sylvia and James and we are planning a bumper selection of speakers for the new year. Our First event on February 17th will feature two speakers Raphael Gonzalez and Sophie Greenfield who will both speak to two very unique aspects of User Experience design. As with a new year we will also be looking to present at new venues and with new sponsors and our February event we will be kindly hosted by our friends at Accenture Song. More details to follow in the new year on the venue location (Barangaroo) Our First Speaker Raphael Gonzalez will speak to System Thinking in UX Including Using Data and Cognitive Biases to Understand and Improve Conversion. His talk will include: aspects such as Two Minds, One Decision, Designing for Systems, The Slow, Rational Brain, Data as the Bridge Between the Two, Applying Cognitive Biases Intentionally and finally Aligning data, design, and psychology to create experiences that improve UX. About Raphael Raphael launched [Flowganise](https://www.linkedin.com/company/flowganise/) in October, and he genuinely haven't seen the time pass. It feels like yesterday that I announced the start of the project with [Brieuc Tribouillet](https://www.linkedin.com/in/brieuc-tribouillet/). Yet, looking at what we've built in just three months, I'm reminded how much focus, iteration, and collective effort went into every step. Our Second Speaker Sophie Greenfield from CBA returns to CCX to talk to: Object-oriented UX (OOUX) Object-oriented UX (OOUX) is a design methodology that encourages designers to think about experience design in terms of objects, their relationships, and their attributes before diving into user flows and interactions. OOUX has been around for 15 years or so but is a focus again as it can help us manage the complexity of AI enabled experiences.
Sophie will give us a tour of the design process and principles and some case studies on how it works. About Sophie UX Designer with a background in UI and multichannel digital production. Currently Senior Product / AI designer working in homebuying. Previously at CBA within Consumer Finance and X15 Ventures for the Vonto project team (now closed). What I've been doing over the last few months: • Undertaking quant and qual based research • Usability testing, contextual inquiry, focus groups and eSurveys • Sketching, ideating and concept testing • Prototype development in Figma and Axure • Researching and identifying personas and mapping user journeys • Making client recommendations to improve software and content usability • Having fun Therefore don't miss out on a place at our first CCX Sydney event for 2026, as seats will be limited for this session.

Navigating Difficult Conversations - A Repeatable Framework (Online) - CLOSED

**Navigating Difficult Conversations - A Repeatable Framework (REGISTRATIONS CLOSED - New Dates TBA)** This professional development workshop supports HR professionals, People & Culture teams, business owners, managers and people leaders to strengthen how they approach difficult workplace conversations using a clear, repeatable framework. The workshop introduces a structured method for preparing, conducting and reflecting on difficult conversations at work. The framework can be applied across a wide range of workplace situations and refined over time as participants build experience and confidence. Rather than relying on instinct, personality or a single communication technique, the framework provides a consistent foundation that can be adapted to different people, roles and contexts. This reduces inconsistency and uncertainty while supporting effective communication and psychosocial safety in the workplace. Participants explore why similar workplace issues can result in very different outcomes depending on how conversations are approached. Through facilitated discussion and real-world examples, the workshop examines what has been shown to work in practice and where conversations can unintentionally escalate. During the workshop, participants apply the framework to a real difficult conversation they are preparing for, or reflect on a conversation that has already occurred. While the focus is on workplace situations, the framework is transferable and may also be applied to other high-stakes conversations where clarity, respect and accountability matter. The emphasis throughout is on building practical communication capability, equipping participants with an approach they can adapt to their own style and draw on when managing people or supporting others through challenging conversations. This approach is particularly valuable for HR resources and in workplaces without a dedicated HR function, where managers and business owners are often required to navigate difficult conversations alongside other responsibilities. **About the presenter:** This workshop is presented by Phyllis Peterson, a lawyer and accredited workplace mediator with over 25 years experience supporting people and organisations across Australia through difficult conversations, conflict escalation and psychosocial risk matters in diverse workplace settings. The session includes live Q&A. **Learning outcomes:** \- Understand the relationship between difficult conversations and change\, including how conversations form part of broader workplace change processes\. \- Identify when a conversation is a difficult conversation\, including recognising common challenges that arise in people management discussions\. \- Understand why preparation and strategy matter when approaching difficult workplace conversations\. \- Apply a repeatable\, step\-by\-step framework to prepare for difficult conversations in a structured and consistent way\. \- Approach difficult conversations with greater confidence and clarity\, supporting fairness\, consistency and appropriate documentation discipline\. \- Identify considerations relating to the pros and cons of having a difficult conversation\, including whether and when a conversation should occur\. \- Identify factors that can influence how a difficult conversation unfolds\, including context\, timing and roles\. \- Understand how triggers and escalation risks can affect workplace conversations\. \- Apply the repeatable framework to prepare for a real difficult workplace conversation\." **What you will take away:** \- A practical\, repeatable framework for difficult workplace conversations \- Greater awareness of triggers and escalation risks \- Clear guidance on how to prepare for difficult conversations \- Increased confidence when addressing sensitive issues \- Greater clarity about whether and when to have a difficult conversation **Who Should Attend:** This workshop is suitable for people who regularly need to navigate difficult workplace conversations, including: \- HR Managers and Senior HR Advisors \- People & Culture Leaders and HR Business Partners \- Business owners and SME leaders \- Managers and supervisors with people responsibility \- Team leaders and emerging leaders \- Workplace relations and employee relations practitioners \- WHS and psychosocial risk stakeholders In addition to HR, the workshop is designed for people who manage workplace issues as part of their role, including business owners and managers who are balancing HR responsibilities alongside their core work. No formal HR background is required. **CPD Information:** \- 2\.0 structured learning hours Suggested competency areas this workshop supports: \- Effective workplace communication and feedback \- Managing difficult conversations and conflict \- Coaching and supporting managers and people leaders \- Psychosocial safety awareness and risk reduction \- Structured approaches to people management conversations **Certificate:** Participants receive a Certificate of Completion upon attending the full workshop. The content is designed to support continuing professional development for HR and People & Culture practitioners, and may be used to record CPD hours with relevant professional associations, subject to individual requirements. Participants are responsible for confirming applicability to their own CPD obligations" **Earlybird price $180 plus GST (PROMO Code: MEETUP50 - $50 off) until 18 Feb 2026.** **To purchase your ticket navigate to:** [Your Mediation Workshops](https://yourmediation.com.au/workshops-ndc-everyone-215380-829801) **Visit us at: [www.yourmediation.com.au](https://yourmediation.com.au)** Got questions? Contact us at info@yourmediation.com.au or book a 15 minute Q&A **[here.](https://yourmediation.com.au/contact)** **What Happens After I purchase my ticket:** Once you register, we’ll get in touch to provide details for your online session.

Year of the Fire Horse: CPA Australia Lunar Year Celebration

Women in Projects Australia New Year Kick Off

Welcome to 2026! Let’s set some goals for the year. We can share and learn from each other and kick off 2026 with intention. Nibbles and drinks provided, please RSVP for catering purposes.

Notion x Fishburners: Building with Agents on Notion

**IN ORDER TO BE ACCEPTED TO THIS EVENT, YOU MUST APPLY ON THE LUMA LINK** https://luma.com/4jadse0w # ​You're buried in docs, calls, drowning in Slack threads, and manually copy-pasting between tools. There's a better way. ​What if your investor pipeline updated itself? Customer feedback auto-routed to the right team? Weekly reporting took 5 minutes instead of 5 hours? ​**Build custom AI agents that solve real startup problems. No code required.** *** ## ​What Is This Workshop? ​A tactical, hands-on build session with Notion's APAC Startup Market Lead, Alex Dam and Fishburners, where you learn how to build agents in Notion for a myriad of startup use-cases. Watch live builds, get templated prompts to make your building process easier & leave with working agents and/or inspiration to build your own in Notion. *** ## ​What You'll Learn 1. ​**The Basics:** We teach you the fundamentals on building Custom agents in Notion 2. ​**Live Build #1: Discovery Call Insights Agent -** Track conversations and surface insights, pain points & key themes from your discovery calls with prospect customers. 3. ​**Live Build #2: Automated Weekly Reporting** – Pulls metrics, generates summaries, sends stakeholder updates every Monday. 4. ​**BONUS**: Learn to Connect all your other tools with Notion to enrich your agents capabilities. *** ## ​This Is For You If: * ​☑️ Founder/operator at an early-stage startup * ​☑️ Sick of manual busywork stealing time from shipping product and selling * ​☑️ Already use Notion or open to it * ​☑️ Want hands-on learning, not slides * ​☑️ Operate lean and need to punch above your weight *** ## ​The Details ​**📅 Date:** 24th Feb ​**🕐 Time:** 4:00pm ​**📍 Location:** Shared Upon Approval ​**💰 Cost:** Free (limited spots) ​**👥 Capacity:** 60 Founders/Builders max ​**💻 Bring:** Laptop + Notion account (or apply for one here to [get 6 Months of Notion’s Business Plan for free + AI Agents)](https://ntn.so/fishburnerscustomagentsworkshop2026) *** ## ​What You'll Walk Away With ​✅ 2 agent templates ready to duplicate ​✅ Exclusive Notion for Startups trial offer ​✅ Resources to help you along your journey *** ## ​FAQs ​**Need to code?** Nope. 100% no-code. ​**Never used Notion?** We’ll do an intro to Notion basics at the start then delve into AI use-cases. ​**What to bring?** Laptop + Notion account (apply here to get 6 Months of Notion’s Business Plan for free + AI Agents). We provide templates, coffee, Wi-Fi. Location **The Jungle (Level 13, 477 Pitt Street, Haymarket)**

Sydney SEO Collective - Naomi Vyas (Converting Traffic to Revenue)

The Sydney SEO Collective welcomes you to our **February 2026** SEO meetup! If you've ever wondered why your organic traffic keeps climbing but your revenue doesn't follow, this is the event for you. This month, we're excited to welcome **Naomi Vyas**, Freelance SEO Specialist, as our keynote speaker. She will be presenting **"Converting Traffic to Revenue: SEO-Led CRO Strategies."** This session is designed for anyone who wants to go beyond rankings and start making SEO directly accountable for business growth. Naomi will unpack a real-world case study that delivered a 478.9% increase in orders by integrating conversion intelligence into the SEO workflow. You'll learn how to use customer behaviour data to prioritise the right keywords, identify intent mismatches that silently kill revenue, turn engagement signals like scroll depth and assisted conversions into SEO insights, engineer internal linking around commercial funnels, and shift your reporting from sessions to sales. If you want actionable strategies to close the gap between traffic and revenue, this is one to attend. Naomi is an SEO Specialist with 6+ years of experience helping local businesses and major brands like Keywords Everywhere win the SERPs. She's passionate about the psychology of search, diving deep into customer behaviour to turn clicks into measurable growth. [https://www.linkedin.com/in/naomi-vyas-b000b418b/](https://www.linkedin.com/in/naomi-vyas-b000b418b/) **Make sure to RSVP and grab your ticket!** **Keynote Presentation:** Converting Traffic to Revenue: SEO-Led CRO Strategies **Sponsored By:** [Finder](https://www.finder.com.au/) [Prosperity Media](https://prosperitymedia.com.au/) [Shuffle Digital](https://shuffledigital.com.au) **Location:** Finder AU Level 10, 99 York St, Sydney NSW 2000 **Hosts:** Regan McGregor - SEO Lead at [Airtasker](https://airtasker.com/) Aaron Taylor - General Manager at [Prosperity Media](https://prosperitymedia.com.au/) **Running sheet:** 6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000 6.30pm - Introduce SEO Collective, Speakers 6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility 6.45 - 7.00pm - Intermission **7pm - 7.45pm - Keynote: Naomi Vyas - Converting Traffic to Revenue: SEO-Led CRO Strategies** **7.45pm - 8pm - Q & A Session** 8.00pm - Networking **SEO Collective Organisers:** Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/ Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/ Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/ Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/ Peter Macinkovic - https://www.linkedin.com/in/inkovic/ Peter Mead - https://www.linkedin.com/in/petermeadseo/ Paula Glynn - https://www.linkedin.com/in/paula-glynn/ Sally Mills - https://www.linkedin.com/in/sally--mills/ **SEO Collective Background:** SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008. The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using. We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter. SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency. ## RSVP now to claim your free ticket!

Atlassian Takeover 2026

Atlassian are continuing their association with SydJS for another superb year, and you get the rewards. Each month Atlassian provides the venue, drinks, and pizza we enjoy at our meetings. And one month a year they go above and beyond and also provide us with an insight to the teams, the code, and the company. To keep the tradition going we’re clearing the runway and making room in March to hear from their team. And their team will be fresh from Atlassian’s own EngFest, their twice yearly local, internal conference. We’ve got our sights on an international speaker and they’ll be backed up by two of Sydney’s own: Shrey Somaiya will show us how static analysis can reduce your workload from weeks to seconds. Coby Plain will reveal “Good Developer Habits” that are bad at Atlassian scale. And stay tuned for news on our guest speaker It’s set to be a GREAT night!

RovoCon Sydney!

RovoCon is a multi-city series of hands-on AI events where Atlassian experts, AI builders, and a growing community of makers come together for a free, full-day experience. Take part in AI agent workshops, hands-on labs, and peer networking designed to help you turn ideas into action. This event is for developers, builders, and AI practitioners who want to create solutions, automate work, and experiment with AI-powered tools without needing deep coding experience. **Laptops are required to take full advantage of this event.**Dream it, build it, share it. Powered by AI. Dream of new ways to optimize workflows with AI, reimagine how your teams collaborate, and explore entirely new possibilities through human and AI collaboration. Build your ideas into reality in guided, step-by-step sessions with Atlassian experts and walk away with AI solutions ready to put to work. Share your insights, learn from others, and connect with Atlassian experts shaping the future of AI-first teamwork. Agenda 8:30 AM: Breakfast/networking 9:00 AM: Rovo for Everyone: Your new AI teammate Explore Rovo’s newest capabilities and learn how to streamline complex processes, automate repetitive tasks, and strengthen collaboration across teams. Discover how human and AI collaboration can transform workflows, reduce cognitive load, and increase team productivity without compromising quality. Become a Rovo expert! 9:30 AM: From idea to AI Agent: Build your custom Rovo Agent In this hands-on workshop, you’ll team up with Atlassian experts and peers to design, build, and launch custom Rovo agents that solve real business challenges. Discover use cases, see live demos, and create your own AI-powered assistants to overcome some of the most common use cases we’re seeing. Walk away with practical skills, ready-to-use agents, and fresh inspiration. 12:00 PM: Enjoy catered lunch 1:00 PM: Build, Automate, Accelerate: Level up your Developer Experience with Rovo Dev Discover how Atlassian’s new AI-powered Rovo Dev Agent is transforming the software development lifecycle (SDLC) from planning to production. In this interactive, hands-on session, you’ll explore real-world use cases where Rovo Dev Agent streamlines development workflows. We’ll walk through how our intelligent developer agent supports various stages of the SDLC, from planning, writing and reviewing code to deployment. 2:30 PM: Break 3:00 PM: Next-Gen Collaboration: Accelerating Success & Value with Rovo Recap, ideation and next steps. Includes panel Q&A 3:30 PM: Fireside chat and audience questions Time to chat to the presenters and a chance for the audience to ask questions. 4:30 PM: Happy Hour Join us for drinks and networking --- Hosted By Mark Higgins, Atlassian Community Leader I've been a supporter of Atlassian and its products since they where a small office in Sydney, which goes back to the start of the century (nearly). I've been in IT forever, even before it was called IT, as was known as the EDP department. Starting in 1984, just after the first PC came out, I've seen and been involved in so much change in IT, that its unrecognizable from the time I started. I remember Windows NT4, Windows 3.1, SQL 6.0 , floppy disks and a number of others that are now consigned to history. To be part of the community, is very rewarding, and I've always been someone who volunteers, from coaching my son's soccer team, from the U7's, cricket teams, my daughters soccer team, my work with Oxfam. I love community sport events, having done 17 Oxfam trail walks, more than 10 City to Surfs, Countless Gong Rides, Bowral Rides, half a dozen Half marathons, and 20 years ago, the Sydney marathon. Now, its mostly cycling, and my South Sydney Rabbitohs, and now that I can WFH, my labradoodles, Casper and Willow. Prashant Gami, Atlassian Community Leader For decades, Prashant has been helping businesses stay ahead of their competition by creating a culture of continuous innovation that adds significant value. After scaling multiple businesses and leading some of Australia’s biggest dev teams, Prashant is using his expertise, in-depth knowledge and passion for technology to drive hypergrowth for his clients at x·enabler. Pragya Malhotra, Atlassian Community Leader 😼 Tom Zhu, Atlassian Community Leader Hi, I’m Tom Zhu from Shanghai, now based in Sydney, with a deep love for technology, cats, and multicultural collaboration. Over the past decade, I’ve worked across industries like Fintech, Blockchain, and Atlassian consulting, and now run TMAN Consulting, an Atlassian Silver Solution Partner. I’m passionate about solving problems with tech, sharing insights, and building connections in the global Atlassian ecosystem. James O'Connor, Atlassian Community Champion I've been in the IT industry for nearly three decades, starting out as a developer back in the mid-90s before moving into the world of Business Analysis. I now run a team of fantastic BAs in the daily battle to create software that adds value for our customers, with Atlassian products as the backbone of all our processes. I've been a user and a fan of Atlassian products for over 10 years, and I'm always happy to lend a hand to those just starting out using Jira or Confluence. If you have any questions or just want to have a chat, drop me a line! --- Global Partner Atlassian (http://atlassian.com) Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality. For over a decade, Atlassian customers have come together to network, share ideas, solve problems, and find new ways to use Atlassian products. Today, more than 15,000 people take part in Atlassian community events in more than 30 countries. --- Complete your event RSVP here: https://ace.atlassian.com/events/details/atlassian-sydney-presents-rovocon-sydney/.