About us
Join us to share insights about the challenges and successes in marketing to the enterprise and all aspects of B2B marketing. Videos of past events are at https://www.youtube.com/playlist?list=PL8jELIzOAQWVvpeoXcnCMI87x5dEllcG2
Topics include:
- Value Proposition and Messaging
- Category Creation
- Customer Presentations
- Marketing for B2B Startups
- Product Launch Best Practices
- Marketing Lifecycle Management
- Website creation and management
- Collateral and Sales Tools
- PR/AR
- Social/Digital/Advertising
- Alignment with sales
- Lead/Demand Generation/Management
- Competitive Intelligence
- Community Creation and Management
- Marketing Mix
- Marketing Automation
- Marketing Metrics and ROI
- Alignment with other functions
- etc.
Anyone with a serious interest in B2B Marketing or engaged in planning or executing marketing programs that target the enterprise customer should consider attending. But if you have just a general interest in the marketing discipline, you will probably find value in several of the sessions.
A few rules and defining characteristics:
- The intent is to form a real community that is valuable and fun. That means: learning, making friends, networking, and having a good time.
- We will keep the discussions real, insightful, and focused on value to you, so no sales pitches.
- We favor moderated panel discussions when possible.
- For panels, we will get your questions in advance and also during the event, so we can make sure we ask good hard questions that teach us something. Plus a short open Q+A at the end.
- Events will be free to attend.
- For in-person events, when we can do those again, we will live-stream through some appropriate channel whenever possible.
- Events may be sponsored but without giving up editorial control. Sponsors may or may not be on the panel or speak.
- For some topics, co-hosting with other appropriate groups would be very good.
What you can do to help:
- suggest topics or panelists.
- sponsor ($$ or space) for future meetups.
Past events
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