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Media Strategy for Digital Marketers: 1 Day Training in Melbourne

Media Strategy for Digital Marketers: 1 Day Training in Melbourne

Wed, Sep 30, 2:00 PM
From Mangates Global Professional Learning Network

**Summary** Build practical coaching skills to empower employees, improve performance, handle difficult conversations, and create a culture of trust, growth, and accountability. **Ready to secure your spot? šŸŽÆ Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **About This Course** * **Duration:** 1 Full Day (8 Hours) * **Delivery Mode:** Classroom (In-Person) * **Language:** English * **Credits:** 8 PDUs / Training Hours * **Certification:** Course Completion Certificate * **Refreshments:** Lunch, snacks, beverages included **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** *** **Course Overview:** The **Media Planning for Digital Marketing** course is designed to help you create **effective, budget-efficient, and data-driven media strategies** for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI. ### **Learning Objectives:** By the end of this course, **you will**: * Understand the full media planning lifecycle for digital campaigns * Identify and analyze target audience segments * Allocate budgets effectively across platforms and campaigns * Shape media strategies based on goals and KPIs * Create a structured digital media plan aligned with business outcomes * Optimize ongoing ad campaigns for better performance and ROI *** **Target Audience:** Marketing strategists, media planners, advertisers, and business owners. *** **Why is it the Right Fit for You?** This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own. **Ā©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Looking to enhance your team's digital media planning skills?** We offer **customizable in-house training** designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.**šŸ“§ Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** ## **Agenda:** **Module 1: Introduction to Digital Media Planning** * What is media planning? * Traditional vs digital media * Key components of a media plan * *Activity* **Module 2: Audience Research & Targeting** * Defining your target audience * Using tools for digital audience insights * Segmenting by demography, interest, and behavior * *Activity* **Module 3: Setting Campaign Goals & KPIs** * Aligning media plans with business objectives * Different campaign types and their goals * Selecting and tracking key performance indicators (KPIs) * *Case Study* **Module 4: Budgeting & Media Mix Allocation** * Allocating budgets across platforms * Working with CPM, CPC, CPA models * Balancing short-term vs long-term campaigns * *Activity* **Module 5: Platform Selection Strategies** * Choosing Google Ads, Meta Ads, LinkedIn, and more * Pros and cons of each platform * Creating cross-platform strategies * *Activity* **Module 6: Creative & Messaging Integration** * Matching creatives with target segments * Best practices for visuals and copy * A/B testing for messaging optimization * *Activity* **Module 7: Campaign Execution & Optimization** * Setting up campaigns and tracking * Real-time optimization techniques * Using data for performance improvements * *Case Study* **Module 8: Creating a Media Plan** * Building a comprehensive digital media plan * Presenting and defending your strategy * Review and feedback * *Activity* *** **FAQs** 1. **Do I need prior media planning experience?** Not necessarily. This course covers both beginner and intermediate concepts. 2. **Does this course cover social media advertising?** Yes, platforms like Facebook, Instagram, LinkedIn, and Google Ads are covered. 3. **Will I learn to build actual media plans?** Yes, you will develop and present a detailed media plan as part of the course. 4. **Is this course suitable for agencies?** Absolutely, it’s ideal for agency teams looking to sharpen media strategy skills. 5. **Does this course include hands-on exercises?** Yes, through case studies and real-world activity sessions. 6. **What tools or software are used in this training?** Platform dashboards and planning frameworks are demonstrated. 7. **Can this course help with client reporting?** Yes, we cover determining and tracking KPIs for client presentations. 8. **Is this relevant for small business owners?** Yes, it helps optimize ad budgets and improve campaign returns even on a smaller scale. 9. **Can we request a customized company session?** Yes, the agenda and examples can be adapted per your industry or team. 10. **What is the refund policy?** You are eligible to request a refund up to 7 days before the event. ***

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1 attendee
šŸ•ļøGrampians Camping + Hiking

šŸ•ļøGrampians Camping + Hiking

Fri, Sep 25, 1:00 AM
From Social Hikes Australia
4.8

[šŸ‘‰šŸ» GET YOUR TICKET (CLICK HERE) šŸ‘ˆšŸ»](https://www.eventbrite.com.au/e/1995398850677?aff=oddtdtcreator) [EVENT DETAILS HERE](https://drive.google.com/file/d/1blkChDDC24lwGUHKiQ_leB3uSX7SNmAs/view)

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2 attendees
High-Impact Event Marketing & Execution: 1 Day Session in Melbourne

High-Impact Event Marketing & Execution: 1 Day Session in Melbourne

Thu, Oct 15, 2:00 PM
From Mangates Global Professional Learning Network

**Summary:** A practical guide to planning, promoting, and measuring events using smart digital and offline marketing strategies. *** **Ready to secure your spot? šŸŽÆ Register now and complete your payment securely via Stripe Checkout!** **[Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43)** **About the Course:** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom (In-Person) **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks and beverages will be provided during the session **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** *** **Course Overview:** This 1 Day Event Marketing course provides a structured approach to planning and promoting successful events. It covers the full event marketing lifecycle, from defining objectives and audiences to promotion, on-ground execution, and post-event evaluation. The course balances digital and offline marketing techniques to maximize reach and engagement. Real-world examples help connect strategy with execution. By the end of the session, learners gain clarity on how to design event marketing plans that deliver measurable results. **Learning Objectives** ā€¢ā€ƒUnderstand the end-to-end event marketing process ā€¢ā€ƒPlan events aligned with marketing and business goals ā€¢ā€ƒPromote events using digital and offline channels ā€¢ā€ƒCreate consistent event branding and messaging ā€¢ā€ƒEnhance attendee engagement and experience ā€¢ā€ƒMeasure event success using practical metrics ā€¢ā€ƒApply event insights to future marketing efforts *** **Target Audience** ā€¢ā€ƒMarketing and communication professionals ā€¢ā€ƒEvent planners and coordinators ā€¢ā€ƒBusiness owners and entrepreneurs ā€¢ā€ƒCorporate communication teams ā€¢ā€ƒPR and brand professionals ā€¢ā€ƒProfessionals involved in event execution *** **Why Choose This Course?** This course is delivered by an experienced event marketing professional with hands-on exposure to corporate, promotional, and experiential events. The focus is on practical planning and execution rather than theory-heavy concepts. Real examples help simplify complex event challenges. The 1 Day format ensures focused learning with immediate applicability. **Ā©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Want to train your entire team?** This course can be delivered as a customized in-house program aligned with your organization’s event goals and audience profile. Content can be adapted based on industry, event type, and scale. Internal event scenarios can be included for higher relevance. Flexible delivery options ensure actionable learning outcomes. **šŸ“§ Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** *** **Modules** **Module 1: Introduction to Event Marketing** ā€¢ā€ƒUnderstand the role of events in marketing strategy ā€¢ā€ƒDifferentiate types of events and their objectives ā€¢ā€ƒAlign events with business and brand goals ā€¢ā€ƒIcebreaker **Module 2: Event Planning & Audience Targeting** ā€¢ā€ƒDefine event goals and success criteria ā€¢ā€ƒIdentify and segment target audiences ā€¢ā€ƒAlign event format with audience expectations ā€¢ā€ƒCase Study **Module 3: Event Branding & Messaging** ā€¢ā€ƒCreate a clear event value proposition ā€¢ā€ƒDevelop consistent event messaging ā€¢ā€ƒAlign branding across all touchpoints ā€¢ā€ƒActivity **Module 4: Digital Promotion for Events** ā€¢ā€ƒPlan digital channels for event promotion ā€¢ā€ƒUnderstand content and timing for promotions ā€¢ā€ƒDrive registrations and engagement online ā€¢ā€ƒRole Play **Module 5: Offline & Partner Promotion Strategies** ā€¢ā€ƒUse offline channels to support event reach ā€¢ā€ƒLeverage partnerships and collaborations ā€¢ā€ƒCoordinate integrated promotion efforts ā€¢ā€ƒSimulation **Module 6: On-Ground Engagement & Experience** ā€¢ā€ƒEnhance attendee experience during the event ā€¢ā€ƒEncourage participation and interaction ā€¢ā€ƒManage communication before and during the event ā€¢ā€ƒCase Study **Module 7: Event ROI, Insights & Continuous Improvement** ā€¢ā€ƒUnderstand how to evaluate event impact beyond attendance ā€¢ā€ƒIdentify key insights from feedback, engagement, and outcomes ā€¢ā€ƒApply learnings to improve future event marketing strategies ā€¢ā€ƒActivity *** **FAQs** 1. **What is event marketing?** Event marketing involves planning and promoting events to achieve brand, engagement, or business objectives. 2. **Does the course cover both digital and offline promotion?** Yes, it covers a balanced mix of digital and offline event marketing methods. 3. **Is post-event measurement included in the course?** Yes, measuring event outcomes and follow-up strategies are covered. 4. **Is this course suitable for different types of events?** Yes, concepts apply to corporate, promotional, and community events. 5. **Will this course help improve event attendance?** Yes, it focuses on targeted promotion and audience engagement strategies. 6. **s prior event experience required?** No, the course starts with fundamentals and builds gradually. 7. **Will a certificate be provided after completion?** Yes, a course completion certificate is provided. 8. **How interactive is the 1 Day session?** The session includes discussions, case studies, simulations, and activities. 9. **Can the course be customized for organizations?** Yes, in-house sessions can be tailored to organizational needs. 10. **Is this course suitable for small businesses and startups?** Yes, it provides scalable event marketing strategies. 11. **How does this course support marketing career growth?** It builds practical event marketing skills valued across industries. 12. **What is the refund policy?** You are eligible to request a refund up to 7 days before the event.

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1 attendee
šŸ—£ļø Communicate More Effectively Seminar

šŸ—£ļø Communicate More Effectively Seminar

Fri, Sep 25, 3:00 AM
From What Is Happening In Melbourne!
4.3

šŸ—£ļø Communicate More Effectively — Build Confidence, Connection & Clarity šŸ—£ļø Imagine having the confidence to say what you truly mean, improve your relationships, create lasting friendships, and handle life’s conflicts with ease. šŸŽŸļø FREE ADMISSION - [Book Here](https://unlockthepowerofthesubconsciousmindmelbourne.as.me/schedule/175b7acb?ref=fb_integration) We're looking forward to you joining us for an interactive and inspiring Communication Workshop designed to help you strengthen one of life’s most valuable skills — your ability to communicate. Our speaker will break down complex ideas into simple, practical tools you can start using right away. What You’ll Gain: āœ… Expert Guidance – Learn directly from a communication expert and mentor. āœ… Interactive Learning – Participate in activities that build real-world communication skills. āœ… Real Results – Discover long-term strategies to improve how you connect, listen, and express yourself. šŸ’” Special Offer: Grab an optional reference booklet at the event for just $7 to take your learning even further! This isn’t just another sit-and-listen seminar — it’s engaging, hands-on, and conversational. Ask questions anytime and get real answers that apply to your own life.

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1 attendee
Tech Networking Event by Startup Valley
in  Melbourne

Tech Networking Event by Startup Valley
in Melbourne

Fri, Oct 9, 7:00 AM
From Startups & Tech Events in Melbourne
4.3

šŸ“ **Registration is on Luma — Meetup is not our RSVP platform.** Please register here to secure your spot: https://luma.com/bge5usle šŸš€ **Join our event in Melbourne!** We design Pitch and Networking nights to help founders sharpen their thinking through direct, candid feedback and to give strong investors access to serious teams. **Our pitch night is complemented by a structured networking session before and after the pitch session.** ā–¶ **See how our pitch nights look:** https://vimeo.com/877496618 **šŸ’” What to expect:** - **Startups pitch live and receive focused feedback** from angels and VC partners - **Structured networking session** before and after the pitches - Entrepreneurs, startup founders, and operators are joining to network, exchange ideas, and build strong connections - Active investors and venture scouts joining to discover the best startups early **šŸ¤ Who you will meet at the event:** - Founders - Investors, VC partners, Venture Scouts - Marketers, Salespeople, Business Advisors - Industry Disruptors - AI Experts - Entrepreneurs from Europe, Asia, and the United Kingdom **šŸ’¼ We Welcome New Investors:** We invite investors to our event to expand their network, get acquainted with new startups, evaluate them, share feedback, and participate in discussions with early-stage and serial founders. We offer **complimentary tickets to institutional investors, angels, and venture scouts** with a proven track record. Please [apply via Luma](https://luma.com/bge5usle) or send us an email so we can issue the ticket. If you'd like to **access our database of promising startups** or **provide mentorship support to our best startups**, please fill out this short [Investor Application Form](https://docs.google.com/forms/d/e/1FAIpQLSdn1s8f5_R3iaqYoJ4aU2q1IxcFXIZIQElD6cEcv8YkRQhaUA/viewform), and our team will contact you. **šŸŽ¤ Want to Pitch?** A limited number of founders will have the opportunity to pitch their startup or business **to a panel of investors and experts.** 4-6 selected founders will pitch their startup, followed by a short Q&A where participants can ask questions and share feedback. Apply by filling out the [Pitch Application Form](https://forms.gle/CuscVQibyXBbi1Fv7) and sending us your pitch deck. Spots are limited, and we select founders in advance. To maintain high-quality pitches, you are required to present with a pitch deck. We will share our **pitching guide** and, if you'd like, **coach you** so you're fully prepared for pitch night. šŸ† **The best startups will be featured** across our social media and included in our **investor newsletter.** **Requirements for attendees:** - Dress code: smart casual. Bring good energy. **šŸŽŸ Join our event and secure your ticket today!** **About us:** [Startup Valley](https://startupvalley.club/) is a global event organizer hosting pitch nights in 25 cities since 2023. Since then, **we have hosted 850 events for 40,000 attendees**. Over these years, we connected countless outstanding early-stage startups to serious investors, and we are not planning to stop. We maintain strategic partnerships with VC funds in the US, Europe, and Asia to support our community. Do you have a **question, a partnership proposal, or want to clarify something**? Reach us at hello@startupvalley.club **Agenda** - 18:00–18:30 — **Registration**: Guests register, receive badges, and event programs. This is an opportunity for casual networking, making first connections, and preparing for the event. - 18:30–19:00 — **Event Kickoff & Interactive Networking**: Official welcome from the organizers with a brief overview of the event goals and schedule. Interactive networking session to connect with key contacts. - 19:00–19:50 — **Startup Pitch Session**: Startups present their projects to investors and experts. Each team has 5 minutes to pitch, covering the project’s core idea, business model, and target market. - 19:50–21:00 — **Chill & Networking**: Participants enjoy casual conversations with investors, discuss collaboration opportunities, and exchange ideas over refreshments. **FAQ** **Can I pitch?** Yes! To pitch, please purchase a Pitch Ticket and fill out the Pitch Application Form. We will contact you to discuss and approve your pitch. The pitch duration is 5 minutes. You will also have some time to answer questions from the audience. **How does the pitch go?** Selected founders present on stage to the audience and the investors in the room. You get 5 minutes to pitch your idea, business model, target market, and investment ask, followed by a short Q&A. The best startups are featured across our social media channels and in the investor newsletter. **Who will I meet?** Founders, angel investors, VC partners, venture scouts, AI experts, engineers, operators, marketing and sales experts, and international entrepreneurs from across Europe, Asia, and the US. **Do investors get free tickets?** Yes! Please apply via Luma (the link is in the event description) or email hello@startupvalley.club, and we will issue a complimentary ticket for you and your team. **Can I request a refund?** Yes. Refunds are available if requested at least 1 day before the event start time. Please submit the refund request on the platform where you purchased your ticket, or email us at hello@startupvalley.club

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5 attendees
The Monthly Reset: Walk, Reflect, Connect

The Monthly Reset: Walk, Reflect, Connect

Sun, Sep 27, 4:00 AM
From Find Your Tribe Melbourne
4.8

Instagram: @findyourtribemelb Take a pause from the hustle and join us for **The Monthly Reset** \- a space for driven and ambitious people to reflect on the past month\, set fresh goals\, and connect with other growth\-minded individuals\. There’s something powerful about sharing your reflections and intentions with other growth-minded individuals. When you're surrounded by people who value progress, purpose, and self-awareness, it creates a natural sounding board for ideas, clarity, and encouragement. These kinds of conversations can help you see things differently, feel more supported, and stay aligned with the goals that truly matter to you. 🌿**MEETING POINT** Let's meet outside Botanic Gardens Visitor Centre at 2:00pm. Anyone who would like to grab a coffee can do so, then at 2:15pm, we'll take a walk around the Tan. šŸ¤**CONNECTION ACTIVITY** During the walk, you’ll be invited to participate in structured conversations with different partners as we rotate every 15ish minutes. We’ll provide reflection prompts to guide your discussions on: * What worked well this past month * What challenged you or stretched your limits * Intentions or goals for the month ahead * What success and balance look like for you This is a space to connect authentically, think intentionally, and feel supported by others who care about growth and alignment - both professionally and personally. šŸ‘‹**NEW HERE?** Welcome! Find Your Tribe Melbourne is a community mostly around 25-40s who are passionate about connection, purpose, and personal development. We’re open-minded, respectful, and always excited to welcome new faces. Whether you come solo or with a friend, we’ll make sure you feel included and supported. Pushing outside your comfort zone can be tough, but it's where growth and friendship begin. 🌱 If you have any questions or just want to say hi before the event, feel free to message me! āš ļø**LIABILITY DISCLAIMER** By attending this event, you acknowledge that you are participating voluntarily and are responsible for your own health, safety, and well-being during the walk and any related activities. *Find Your Tribe Melbourne* and its hosts are not liable for any injury, loss, or damage that may occur. Please take care, be mindful of your surroundings, and participate within your own comfort level. **PHOTO AND VIDEO DISCLAIMER** Please note that photos and videos will be taken throughout the event and may be used on our social media channels or other platforms. If you prefer not to be photographed or filmed, kindly inform one of the hosts at the beginning of the event. Instagram: @findyourtribemelb

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32 attendees
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Frequently asked questions

Meetup is a platform that helps content marketers in Melbourne connect through local and online events. It allows professionals to join groups with a shared focus in content marketing, providing opportunities to network, learn, and collaborate on projects.

To find content marketing meetups in Melbourne, just use the search feature on Meetup. Enter relevant keywords like "content marketing" and set the location to Melbourne to discover related groups and events near you.

Yes, Melbourne has many networking events for content marketers. From workshops to casual gatherings, these meetups offer opportunities for professionals to connect and share industry insights.

Absolutely, you can join as many content marketing groups on Meetup as you'd like. This flexibility helps you explore varied perspectives and expand your professional network within the industry.

Yes, creating a Meetup account is free, which allows you to browse and join groups. Some events may have a fee depending on the organizer, but this will be listed in the event details.

Once you find an event that interests you on Meetup, simply click the RSVP button on the event page. This will reserve your spot and keep you updated on any changes by the host.

Yes, if you’re passionate about content marketing, you can create and host your own events on Meetup. This is a great way to establish yourself in the community and attract like-minded professionals.

Melbourne offers diverse content marketing groups, covering areas like SEO, storytelling, digital content, and campaign strategies. Each group provides different events, giving you varied learning opportunities.

Meetup provides the platform but does not directly organize events. The quality can vary, depending largely on the individual organizers and hosts. You can review past events and members’ feedback for insights.

Yes, being part of a content marketing group lets you engage in discussions, share insights, and ask questions. It's a valuable way to interact with peers and broaden your knowledge.

While Meetup facilitates connections, the speed at which you meet like-minded professionals depends on your active participation and choice of groups. Engaging consistently enhances your networking chances.

You can find a variety of workshops focused on different aspects of content marketing. These are great for learning new skills and gaining practical knowledge from industry professionals.

The frequency of content marketing events in Melbourne can vary based on the group's activity level and organizer preferences. Regular events are common, but checking schedules on Meetup is advisable.

Yes, some Melbourne-based groups also host online events. This provides flexibility, allowing participation from home or if you can't make it to in-person events.

Not all specific content marketing niches might have active groups, as availability depends on the interest and initiative of local organizers in Melbourne.