Growth Hacking Barcelona
Connect through Growth Hacking meetups in Barcelona
Marketing & AI Leaders Afterwork - 2nd Edition
Wed, Oct 14, 4:00 PM### **Marketing & AI Leaders Afterwork — 2nd Edition** After our first **Japanese Cocktails Afterwork filled up**, we’re opening a second edition for those who couldn’t make it - and for a few new faces. On **14 October**, we’ll once again bring together a curated group of **marketing, tech and AI professionals in Barcelona** for Japanese cocktails, new connections and conversations around what’s happening in marketing and AI right now. No panels. No formal agenda. Just an informal evening with an interesting group of people in a unique Japanese-inspired setting. **14 October · 18:00** **Near Sagrada Familia, Barcelona** Places are limited again. **Early bird registration is now open.**
Why A/B Testing Sucks - Hatch Mixer Barcelona
Wed, Sep 16, 4:30 PM**UX Hub** is thrilled to welcome you to our next event: **Why A/B Testing Sucks** Most teams don’t have a problem with running experiments; they have a problem with how they interpret them. This talk shows how our industry’s obsession with p-values, “95% significance,” and single-number uplifts quietly leads to bad product decisions, misunderstood results, and wasted opportunities. Instead of yet another stats lecture, we’ll unpack how A/B tests and p-values can easily get misread in practice and why classical significance testing is so hard to explain to stakeholders. Then, we’ll explore a more intuitive way to talk about experiments: in terms of the probability of uplift, minimum expected impact, and business value, not arbitrary thresholds. You’ll walk away with practical guidance and report patterns you can use tomorrow. So that your A/B tests stop “sucking” and start supporting clearer, more honest decisions in your product team. **Speaker** Dr.-Ing. Maximilian Speicher is Director of Product Design at BESTSECRET. His (research) interests lie primarily with novel ways to do UX research and design, responsible and sustainable design, and beyond-screen and physical–digital interaction. He is also a freelance UX and product consultant, plays ringtennis, and blogs at maxspeicher.com/newsletter. **Hosts** This event is hosted by UX Hub BCN in partnership with Hatch Conference **Location:** Wallapop HQ **To join us, just:** ✅ RSVP here on Meetup ✅ RSVP here on Hatch conference - https://mixers.hatchconference.com/e/barcelona-uxhub ✅ Answer [this form](https://48db4b2d.sibforms.com/serve/MUIFALfB0bn_p1G9zS7yYICl8fr4aT-cjBYl7Ow1DKvi6gv1FzDSE3Dt9fmIH5k78PONlJNEn2S6UnpOuo_VNIeUd69dkI5RJ0kaw7TjtxPjtwYy8KKc80BkMTozTqyRXiKCcXK9G8y-NccOB4S1Ci0SPkuWLJ5BCVWC80yGZ9bhinpCpoBKNV5cyovr3wH4BWM1_lNTf8IsVTvO) **Details:** 🗓️ Date: Wednesday, September 16, 2026 ⏰ Time: 18:30 CET 📍 Location: Wallapop HQ **Why You’ll Love It:** Learn how to stop misinterpreting A/B tests and start making clearer, more confident product decisions with frameworks and reporting patterns you can use tomorrow. **Agenda:** 18:30\-19:00 \| Doors open 19:00–19:15 \| Introduction 19:15–18:55 \| Talk 18:55–19:15 \| Live Q&A **Educational partners:** [Interaction Design Foundation](https://ixdf.org/) [Uxcel](https://uxcel.com/?utm_medium=paid%20search&utm_source=google&utm_campaign=brand&utm_term=uxcel&utm_source=google&utm_medium=cpc&utm_campaign=23478421564&gad_source=1&gad_campaignid=23478421564&gbraid=0AAAAAoYVYnfrZ5Yt8YP5nzmg5PiQ4LvIK&gclid=CjwKCAjw6rfSBhAqEiwA_yocppX7EENM8-y2gWRMnWIprvZnHOrWMLhhAxQKPof1jyFAryWd1HY_ERoCJIQQAvD_BwE) **Sponsor:** [Uxia](https://www.uxia.app/) **P.S.** Please make sure to show up on time. Please make sure to **show up on time** — so that we can run a smooth event for everyone 🫶
Weekly Backgammon Games
Wed, Sep 9, 3:00 PMCome join our weekly Barcelona Backgammon game! Every Wednesday, we are usually around 10 people. If you have a board, bring it If you do not have one - don't worry! Players of all levels are welcome to join. Come to the Viena Café in Valencia 243
🎯📈 Seminario BusinessUp™: Desarrolla con Éxito tu Negocio desde 0
Sat, Sep 19, 3:30 PM🎯 **Seminario BusinessUp™: Desarrolla con Éxito tu Negocio desde 0** *Crea tu propio negocio basado en marca personal y descubre todos los pasos necesarios para ejecutarlo de forma exitosa.* Descubre el camino completo para convertir una idea en un negocio sólido y escalable. En este workshop, exploraremos las fases esenciales del proceso emprendedor: desde la claridad de **propósito** y el diseño del **modelo de negocio**, hasta la ***ejecución estratégica***, el ***posicionamiento*** y la ***gestión eficaz*** del crecimiento. Todo ello basándonos en potenciar tu **marca personal** y el apalancamiento de las **redes sociales**. Analizaremos los errores más comunes que bloquean el avance de emprendedores y cómo superarlos con ***mentalidad***, **planificación** y **acción** coherente. Una sesión pensada para profesionales, emprendedores y creativos que desean construir un proyecto con *propósito*, *rentabilidad* y *visión* de largo plazo. Vivimos en un ***momento único*** ***de la historia*** para emprender y crear valor en el mundo a través de negocios personales. La tecnología IA y el nuevo ecosistema económico que se está creando para los próximos años abren un ***escenario lleno de oportunidades*** para personas que quieran aprovecharlo sin necesidad de dedicar excesivos recursos y tiempo. **¿Qué obtendrás?** * Conocimiento estratégico y profesional para la **creación de tu propio negocio** * Cómo desarrollar tu **Business Plan, Marca Personal** y validar tu idea * Una **Metodología** para la creación de empresas con éxito * Claves del **Entrenamiento Mental** orientado a objetivos * Acceso a nuestra **comunidad** privada **¿A quién va dirigido?** * **Emprendedores** que desean lanzar o escalar su propio negocio con una estrategia clara y sostenible. * **Profesionales independientes** que quieren transformar su conocimiento en una oferta de valor rentable. * **Personas en transición profesional** que buscan claridad y estructura para iniciar un nuevo proyecto con propósito. * **Coaches, formadores y consultores** que desean profesionalizar su actividad y alcanzar más impacto. * **Creativos y visionarios** que tienen ideas potentes pero necesitan herramientas prácticas para llevarlas a la acción. **Formato:** * 100% **presencial** * *Masterclass* + espacio para preguntas * Teoría, Ejercicios + **plantilla** Business Plan * **Networking** final con los asistentes y organizadores **Ponente:** Linkedin: [https://www.linkedin.com/in/aalonsoas/](https://www.linkedin.com/in/aalonsoas/) 📍 **Lugar:** Barcelona C/Carrer de Caballero 76 1-3. Sala de formación con pantalla y mesas de trabajo . 👥 **Plazas limitadas** 🎟️ **50€ + IVA** Nota: Meetup es solo uno de los canales de promoción, la lista de asistentes real se gestiona a través de nuestra website [www.powermind.es/programas](http://www.powermind.es/programas)
AI and Your Nervous System | Growth Lab x SABDA (Workshop & Breathwork Session)
Sun, Sep 27, 12:00 PM***A collaboration between GROWTH LAB x SABDA STUDIO*** *Two talks, a panel, and a breathwork session guided by an AI* **[Tickets must be purchased via Luma - limited number available here.](https://luma.com/utaic818?utm_source=meetup)** A voice tells you when to breathe in. The light on the walls shifts as it speaks. Nobody in the room is talking except the machine. Wellbeing practice has always run on presence, attention and the body. AI is the technology most of us associate with the exact opposite. And yet the fastest growing corner of wellness is machines built to settle you down. Rings that score your recovery, apps that tell you when to breathe, rooms that read the bodies inside them. The tools are getting genuinely good. Whether they deepen a practice or quietly replace the part that was doing the work is still an open question. In this one off Growth Lab LIVE session with SABDA, we look at what happens when the tools of calm are built by machines. Then we stop talking about it and try one. **Talk 1: Music that Listens - AI, Brain Signals and Your Mood** > *Dr. Rafael Ramírez-Meléndez, UPF. Rafael leads the Music and Machine Learning Lab at Universitat Pompeu Fabra, where he builds systems that read brain activity and reshape music in real time based on a listener's emotional state. His work spans depression, dementia and palliative care, and his recent book Neurocognitive Music Therapy argues that AI is transforming what music-based therapy can do.* > Music has always changed how people feel. What's new is that the music can now change in response to you. Rafael's lab builds systems that read a listener's brain activity and adjust the timing, dynamics and expression of a piece in real time, closing the loop between what you hear and what it does to you. He'll cover what the evidence actually shows across depression, dementia and palliative care, where the technology genuinely helps, and what happens when a machine gets better than a musician at choosing what you need to hear. **Talk 2: Building an AI that guides humans to breathe** > *Marvyn Halfon, Co-Founder, SABDA* > SABDA is an immersive wellness studio in Barcelona where the room itself is part of the practice. Over the past year we've built an AI guide that leads our sessions and a system where her voice generates the light on the walls in real time. > > This talk is the story of how that got built: the design decisions behind giving an AI a voice people will actually surrender to, what we got wrong along the way, and what it takes to make generated audio feel human enough to guide a nervous system. Then where it goes next, personalisation, and the move into biometrics, where the room responds to the bodies inside it rather than to a fixed score. > > Underneath it all, one question: how do you merge a practice that's thousands of years old with the tools of tomorrow, without losing what made it work in the first place. **Panel: From Therapy to Wearables - Will A.I Make Us More Calm or Less Calm? *Plus Q&A*** > *Dr. Rafael Ramírez-Meléndez, UPF* > *Marvyn Halfon, Co-Founder, SABDA* > *Chaired by Matt Freemantle, plus audience Q&A* > Underneath almost every wellbeing device sold in the last five years is a single claim: that a machine can tell how you feel and do something useful about it. Some of that is real and clinically tested. Some of it is a ring with a marketing budget. This panel goes after where the line sits. What a practitioner or a founder should actually adopt and what they should refuse. What happens to a teacher when the software personalises better than they can. And whether a generation that hands its regulation to devices ends up calmer, or just less able to settle itself without help. **Live Meditation: Breathwork Meditation Session, Guided by an A.I** > A 30 minute guided breathwork session led entirely by an AI guide created by SABDA. The AI voice guides the breath, and the room responds to it live, with the light on the walls generated by the voice as it speaks. > This is one of the first AI guided breathwork sessions in the world, and this is an exclusive preview for the Growth Lab community ahead of the public launch in October. The people in this room will be among the first to experience it. > No mats, no experience needed. Just sit, close your eyes, and let the week slow down for half an hour. Agenda: * 14\.00 \| Doors open * 14\.20 \| Talk 1: Music That Listens\, AI\, Brain Signals and Your Mood * 14\.40 \| Talk 2: Building an AI That Guides Humans to Breathe\, Marvyn Halfon\, Co\-Founder\, SABDA * 15\.00 \| Panel: From Therapy to Wearables\, chaired by Matt Freemantle\, plus Q&A * 15\.30 \| Breathwork session\, guided by an AI * 16\.00 \| Coffee\, juice and chats * 17\.00 \| Close **Tickets 25 euros (must be purchased on Luma):** https://luma.com/utaic818?utm_source=meetup Join us at Growth Lab, where ambitious minds gather to explore ideas that fuel personal and professional growth. Each session dives into powerful strategies and insights across psychology, philosophy, longevity, economics, and cutting-edge tech — designed to help you unlock your best self. Expect thought-provoking talks, interactive discussions, and a community of like-minded individuals dedicated to bettering themselves. Whether you're seeking inspiration, new skills, or meaningful connections, Growth Lab is your space to grow. **Follow us on Instagram: [@Growthlablive](https://www.instagram.com/growthlablive/)** **Apply to Speak: [Form here](https://form.typeform.com/to/znYSSE9Z?utm_source=luma&typeform-source=luma.com)** **Work With Us or Sponsor an Event: [More info](https://www.growth-lab.live/work-with-us)**
E-commerce Stars (Amazon, Ebay, Shopify, WooCommerce) Get inspired!
Thu, Sep 24, 5:00 PMJoin our E-Commerce and Amazon FBA Meetup in Barcelona for an evening of networking and valuable insights from successful entrepreneurs in the e-commerce industry. Learn from the best as they share their strategies for achieving success on platforms like Amazon, Ebay, Shopify, and WooCommerce. Whether you're a seasoned online seller or just starting out, this event is perfect for anyone looking to grow their e-commerce business. Connect with like-minded professionals, discover new opportunities, and gain valuable tips on digital marketing, SEO, email marketing, and more. Don't miss this chance to be inspired and take your e-commerce venture to the next level!
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